Exponential Smoothing and Fast Food Essay

Choose one of the forecasting methods and explain the rationale behind using it in real life. I would choose to use the exponential smoothing forecast method. Exponential smoothing method is an average method that reacts more strongly to recent changes in demand than to more distant past data. Using this data will show how the forecast will react more strongly to immediate changes in the data. This is good to examine when dealing with seasonal patterns and trends that may be taking place. I would find this information very useful when examining the increased production of a product that appears to be higher in demand in the present than in the past Taylor (2011). For example, annual sales of toys will probably peak in the months of March and April, and perhaps during the summer with a much smaller peak. This pattern is likely to repeat every year, however, the relative amount of increase in sales during March may slowly change from year to year. During the month of march the sales for a particular toy may increase by 1 million dollars every year. We could add to our forecasts for every March the amount of 1 million dollars to account for this seasonal fluctuation. Describe how a domestic fast food chain with plans for expanding into China would be able to use a forecasting model. By looking at the data of other companies the fast food chain would be able to put together a forecast to determine if their business venture was viable. They could examine the sales data and determine through a exponential smoothing forecast if it made sense for them to enter into the market. This would show the trends and changes in the data more recently rather than in past time. The fast food industry of China is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at apace in coming years. What is the difference between a causal model and a time- series model? Give an example of when each would be used. The time series model is based on using historical data to predict future behavior Taylor (2011). This method could be used by a construction work, retail store, fast food restaurant or clothing manufacturer to predict sales for an upcoming season change. For example, new homebuilders in US may see variation in sales from month to month. But analysis of past years of data may reveal that sales of new homes are increased gradually over period of time. In this case trend is increase in new home sales. The causal model uses a mathematical correlation between the forecasted items and factors affecting how the forecasted item behaves. This would be used by companies who do not have access to historical data therefore they would use a competitors available data. For example, the sales of ice cream will increase when the temperature outside is high. You will see more and more people going to the stores buying ice cream, freeze pops and other cold items when it is hot. When it is cold you will see more people buying coffee, hot chocolate, and cappuccino. What are some of the problems and drawbacks of the moving average forecasting model? One problem with the moving average method is that it does not take into account data that change due to seasonal variations and trends. This method works better in short run forecast†¦

Edward Estlin Cummings Essay

Edward Estlin Cummings or E. E. Cummings,as he was popularly called was an American poet, painter, essayist, author, and playwright. His body of work encompasses approximately 2,900 poems, two autobiographical novels, four plays and several essays, as well as numerous drawings and paintings. He is remembered as a preeminent voice of 20th century poetry. One of his major work is the poem â€Å" I thank You God†. The poem by e. e. cummings, titled â€Å"I thank you God for most this amazing†¦ † suggests a way of perception that differs from ordinary vision. We notice first in this poem that the day itself is seen as amazing; the â€Å"spirits of trees† that leap suggest their form; the sky is a â€Å"blue true dream,† and â€Å"everything† is natural, infinite and â€Å"yes†. The speaker is almost breathless; he hardly pauses, having no space even between his semi-colons. We find the poet both dead, then reborn in his communication with the earth and with nature; he is gradually converted into a new realm of awareness. As in the case of any small child, he views the earth’s existence in the language of his newfound cognizance–he is reborn, thus so is the sun and life and love and wings, even the earth itself. All things are new precisely because he is renewed. Next, his senses become the conduits to the metaphysical. By the word â€Å"God† he could mean a personal deity or a pantheist unity unimaginable in essence. The gist of the poem speaks more effectively to the former–glorying in the senses arises from gratitude, which begs a subject. It would be difficult to be grateful to impersonality. Rather, the poem takes on a sacramental meaning; the poet penetrates the world, and the earth itself–as it should–becomes the conduit to unearthly faith. The speaker is finite, a â€Å"human merely being† grasping for the â€Å"unimaginable† infinite, and discovering faith through what is; in other words, through the physicality of the earth surrounding him. Hence, he concludes, â€Å"now the ears of my ears awake and/now the eyes of my eyes are opened,† an allusion to a common motif running through much of the Christian Scriptures. Ecclesiastes, for instance, contains a lament for â€Å"the eye not filled with seeing†; the prophet Isaiah condemns those with â€Å"ears who do not hear† because of hardened hearts. The poet’s enlightenment, interestingly, begins with gratitude and an appreciation for nature, the sun and sky, and this is what leads to life and love and wings, all of which erase doubt. This is an unusual route to enlightenment, and unlike pantheism (which in its many forms begins with a fundamental rejection of nature as illusory and ends with the abdication of the self). Rather, cummings affirms with humility his humanity and all of nature, the â€Å"great happening illimitably earth†. The process he describes thus begins with thanks and revelry in the senses and ends with faith and enlightenment.

Compare and contrast the City of Bath with another historic city of Essay

Compare and contrast the City of Bath with another historic city of your choice that faces the conflict and challenges of being - Essay Example Oxford is also a historic city which has offered world-class education since medieval times. Many historic sites and buildings in these towns are protected by British laws and international statutes that prevent them from being converted (Great Britain House of Commons, 2009). However, the two cities keep on growing and there are different land use types that are emerging. This paper examines the challenges that arise from the tensions between the preservation of historic and landmark sites with emphasis on Bath and Oxford. It goes further to analyse the ways in which these two cities are dealing with the challenge of using land to meet its historical and tourism needs on one side and its general and economic land use needs. TENSIONS BETWEEN URBAN CONSERVATION & URBAN LAND USE Urban development comes about as a result of the numerous needs of people in society (Cohen, 1999). Different groups of people have different land use needs and this gives the need for various considerations in urban generation and regeneration. A major land use type in cities in England is the historic site usage (Tessa, 2005). Tessa (2005) goes further to identify that urban historic land marks give a physical form to individual and communal history in the form of architecture and edifices that come with countless stories about various timelines in history. This is an avenue for the discharge of some human values as well as economic returns from events like tourism. On the other hand, though, people need lands to fulfil their individual and communal needs. These needs are honoured through consensus between various stakeholder units in the society and it leads to so much debate and tensions (De La Torre, 2005). According to Betty (2011), the main areas that the tensions occur in urban development where heritage site conservation is concerned include: 1. The Need for Growth V Restricted Development Capacity 2. Sustainable Economic Prosperity V Dangers of Destroying priceless landmarks 3. Innovation V protection of Heritage 4. Preservation V Requests of Community for housing, education, jobs and transportation 5. Increasing tourism V Loss of distinctive competitive strengths THE CASE OF BATH & OXFORD Bath and Oxford seem to have similar problems in the area of the constraints between urban growth and heritage site management and conservation. Demographic Issues Bath’s population has remained steady between 85,000 and 75,000 over the past forty years. 1971, the population was about 85,000. It fell to about 80,000 and 79,000 in 1981 and 1991 respectively. In 2001, the population stood around 84,000 (Statistics & Census Information). Over 38% of the residents are over 60 years (Betty, 2011). This huge ageing population indicates that Bath’s younger generation are leaving the town in huge numbers because there are more economic and social opportunities elsewhere. Also, there are challenges like fuel poverty, which affects about 8% of the populace. The situa tion on Bath puts the city authorities in a situation where they need to do something to retain their active population. This entails improving economic and work conditions in the city as well as the creation of socio-cultural

Graphic. Inc. Financial Case Analysis Article Example | Topics and Well Written Essays - 1000 words

Graphic. Inc. Financial Case Analysis - Article Example If it is more likely than not that more than 50% of the deferred tax assets will not be realized, this should form the basis for release of the valuation allowance. Graphic, Inc. needs to complete its annual report for filing with the SEC using Form 10-K for the year ended December 31, 2005. In order to do this, there is need to identify the positive and negative evidence to be considered to evaluate the need to record a valuation allowance against the Company's deferred tax assets. Based on the analysis of positive and negative evidence, it would be possible to determine which evidence should have more weight assigned than others; how much valuation allowance, whether full, none or partial, should be recorded at December 31, 2005; and if a full or partial valuation allowance is used, what criteria should be met before the entire valuation allowance is released (Deloitt 2003). Graphic, Inc. has five years of cumulative losses at December 31, 2005. Based on the company's substantial net operating loss carry forward, no income tax provision has been reflected in the 2005 interim income statements. At December 31, 2005, the deferred tax asset was $51,073 after application to reduce 2005 taxable income but before valuation allowance. A company can recognize the tax benefit produced by a carry back of tax losses or credits. According to GAAP, a loss carry back can be applied to the three years preceding the loss (Investopedia 2008). The carry back results in a refund based on events that have already occurred (Kwan-Hyun 1992). On the other hand, carry forwards represent potential tax savings based on past events but certain limitations must be overcome in the future before the company can realize potential benefits. The realization of future benefit is inherently speculative because they cannot be predicted with certainty. The asset is then limited by requiring a valuation allowance if realization is sufficiently in doubt, under the ''more likely than not'' standard (Kwan-Hyun 1992). Positive and negative evidences therefore, need to be considered in judging the likelihood of realizing a tax benefit. For Graphic, Inc. negative evidences include its history of expired tax carry forward, its history of continuous losses for the past decade, as well as the fact that the company operates in a cyclical industry. Positive evidences include the growing success of its new product G-1000 which has generated net income for the last two years and very favorable negotiations with The Sports Magazine for a recurring $20 million annual contract. In the preliminary tax provision for 2005, Graphic, Inc. applied $12,400 to tax loss carry forwards expiring in 2005. $25,000 of capital loss carry forwards and $2,600 of NOL carry forwards expired in 2005. Therefore, the decrease in operating loss carry forwards of $40,000, from $173,700 at December 31, 2004 to $133,700 at December 31, 2005 is comprised of $12,400 of NOLs applied to reduce 2005 taxable income, expiration of $2,600 of NOL carry forwards, and expiration of $25,000 of capital loss carry forwards (Deloitt 2003). The company's evaluation is to determine deferred tax assets for net

Criminal Research, Final Exam Research Paper Example | Topics and Well Written Essays - 250 words

Criminal , Final Exam - Research Paper Example The author says that the problems will persist in the younger generation if not addressed immediately. 9. The author can use the results from this case study and compare them to results after a youth treatment program; he will be able to see the extent to which the treatment program has helped the youth. 10. The effect due to the involvement of the national institute of justice will have; some of the youths have spent time in jail for crimes committed and may not feel free to attend any function that is promoted by the institute. 15. Qualitative data example is the information that the analysts of the case study attained from the study that is what causes the high rates of violence; Qualitative data can be used to show the extent of a problem. Two results from survey can be compared by looking the intensity and the effect of the problem. 20. Snowball sampling is a technique for developing research samples where the existing subjects recruit future subjects from among their acquaintances. It can be used to analyze for crime causes in dangerous areas where a victim of an attack names a friend or person who has undergone the same and can be interviewed. 21. A focus group is a qualitative method of research, here the group is asked questions on believes, opinions and perceptions towards a product, concept, service or an idea. A focus group is a good method of research when if comes to matters that affect the society at large e.g. in the study of drug abuse. 22. A researcher may have the problem of time constraints for open ended questions and will finally not get the best answer and results from the interview. It may be difficult for a researcher to get the respondents full attention. 23. Going native refers to case where the researcher stops acting as a researcher and becomes a full member of the group, participating fully in the group events. The problem with this approach is that

Whirlpool Corporation Essay Example | Topics and Well Written Essays - 1750 words - 1

Whirlpool Corporation - Essay Example This was compounded by other raw material costs as well leading to a larger end user price which immediately required the attention of the company. 3. In addition to these, Whirlpool also felt that the service support was an unique selling proposition since most of the Asian companies did not have an elaborate service network. In case of Whirlpool they had operations in 170 countries which made it easy and they wanted to make it more effective. It is important that these issues are addressed in their ERP solution. The ERP solution was expected to provide a solution to these key issues. Primarily, it was expected to reduce the cost of production: 2. Reducing the stock on hand and the inventory, both raw material, intermediate and finished goods. This was expected to bring down the holding cost of the product as well. This would also reduce the cost of production. 5. The company also tried to build relationships with various vendors across the globe which would result in outsourcing some of the products that these people can produce for much lesser. This will again bring down the price of the product further. 6. The transportation cost and the raw material cost though they have increased, optimizing the supply and by clubbing together supplies, moving them to the nearest point for fabrication work would all bring down the cost of production. All this would bring down the cost of the end product for the customer. This was what the customer expects. Also cutting down the cost of production would improve the profit margins that the company had. Implementing ERP would bring down the material movement; reduce the stock holding costs in terms of both raw materials and finished goods. There will also better production planning. All this would help in reducing the cost of production further and increasing the margins the company had. ERP

A Tropical Paradise Called Bohol Essay Example | Topics and Well Written Essays - 2000 words

A Tropical Paradise Called Bohol - Essay Example Visiting a foreign place always gets butterflies fluttering in one’s guts due to the excitement and anxiety of the unfamiliar environment he or she is about to experience.   The thought of a far-off tropical paradise usually arouses much thrill.   This is what I feel right now as I embark on a tour of a province in the Philippines called Bohol, situated in the Visayas, the second largest group of islands in this Asian country (Lonely Planet Travel Information).   I have heard much about the tourist spots in the Philippines, and Bohol is one place garnering much praise.   Perhaps that is why I am among a plane filled with foreigners from America and Europe and yes, also Asia, to visit this pristine place that promises one to forget his worries and indulge in the pleasures it offers weary bodies and souls. The Philippines is a small country in Asia rich in history and culture.   The brown-skinned people have survived centuries of subjugation from foreign invaders. Thre e hundred thirty years as a colony of Spain, forty years of the USA and three years of Japan right before the second World War. Before colonization, a variety of foreign traders and settlers such as the Malays, the Indonesians, Arabs, Chinese, etc. migrated to the Philippines and left their influences on the people (Lonely Planet Travel Information â€Å"History of Philippines†). At present, Philippine culture boasts of a cornucopia of languages and dialects from its people, such as Pampangueno from the province of Pampanga, Ilonggo from the province of Iloilo, Visayan from Cebu, Samar, Leyte and the other Visayan provinces.   The colloquial language is Tagalog, and this is mostly spoken in their national language which is called Filipino (Lonely Planet Travel Information). Food dishes from various provinces abound, tickling the palate with exotic tastes.   A common favorite is Adobo, a meat dish marinated in vinegar, soy sauce, peppercorns and garlic, and Pancit, a noodl e dish filled with meat and vegetables (Lonely Planet Travel Information).   During special celebrations and fiestas, roasted pig is the centerpiece of the dinner table where guests feast on the crunchy skin and succulent meat of the tenderized pork.   The country is also rich in art.   One of their earlier heroes, Juan Luna, painted the â€Å"Spoilarium†, a renowned masterpiece that has won many awards all over the world (Spoliarium Wikipedia).   Music and dance are likewise enjoyed immensely, as a host of native songs, instrumental music and dances are perennially present in programs showcasing the culture of the place the art originated from.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Philippines is home to several tourist destinations.   It has many natural wonders such as the Mayon Volcano, which has an almost-perfect cone shape (Mahalo.com).   It also has the eighth wonder of the world - a man-made rice terraces called Banaue Rice Terraces, which is a mountainous region built by hand and about 2,000 years ago by the Ifugaos, natives of Banaue in the highlands (Banaue Rice Terraces).It was for their rice supply, rice, being the staple food of Filipinos, the people of the Philippines.   The country surely has a variety of land and water forms with its rich natural resources.

Key Issues in Customer Service Essay Example | Topics and Well Written Essays - 2250 words

Key Issues in Customer Service - Essay Example Apart from a point-by-point analysis, the research intends to warn the practitioner of the many pitfalls of customer service as well as the rewards that exist for its correct implementation. In today’s increasingly competitive business environment, seemingly few techniques help differentiate one firm from another. For years, the study of business has focused on the Four Ps: Price, Place, Promotion, and Product; however, as each and every firm has become acutely aware of the power to differentiate their products based upon this rubric, it has become increasingly difficult to edge out the competition based on these factors. As such, companies and firms all over the world have turned to redefining and perfecting customer service as a way to endear current customers as well as work to win over new ones because of superior attitudes, trends, ethics, and values related to customer service. This brief paper will analyze some of the basic customer service tools that businesses/firms e mploy to boost their standing with their customers and a few examples of how each of these might be employed in any given company. As is easily noticed by walking into any of a handful of local retail stores in the United States, a greeting by a sales clerk or associate has become a standard practice. These are performed for a couple of reasons, the first and the most important reason being to instantly remind the customer that the second he or she sets foot into the retail outlet he or she is in an establishment that puts a focus on personal interaction and is willing and able to help the customer fulfill his or her needs. Although this is a subliminal understanding, it has a powerful effect on shopping and buying habits, which has been verified through a number of marketing studies which analyzed it. Interestingly, a secondary reason for the smile/acknowledgment that customers receive when entering a store is that it has been determined that shoplifting rates are massively reduced when employees acknowledge individuals whose intent might be less than honorable. Thieves usually want to be unnoticed, faceless, and non-recognizable entities. When they are greeted with a â€Å"good day† and a question concerning if they can be assisted in any way, they realize that they must respond to this question and that their face is more likely to be remembered should they decide to proceed with their shoplifting. Therefore, the most common and easiest practice of customer service – the greeting – serves multiple purposes: it increases sales and customer satisfaction, helps the customer verbalize any questions he or she may otherwise have not asked, and discourages would-be shoplifters. Many firms struggle with the way through which to make sure that the customers get what they are seeking. Some firms assume that a carefully displayed and well thought out store design will ensure painless customer navigation without the need to have employees answer an y little questions the customers might have. Still others assume that the customers do not prefer to do shopping undisturbed, and hover over the customers, asking continuously if they can assist them in finding something. Unfortunately, neither of these approaches utilizes the right mixture of technique and tact. While the customers may not want to figure it all out for themselves, they are equally disinterested in having an associate breathing down their necks as they are trying to make informed decisions as to which product they should purchase. In many ways, the latter approach often works to drive customers away as they become so frustrated by the hovering tactics of

Autobiographical Narrative Essay Example | Topics and Well Written Essays - 1000 words - 1

Autobiographical Narrative - Essay Example Being the class president, I did not want any of my classmates to know this. Soon the D-day reached, and off we were to the bus on our way for our class party. There was an aura of excitement, and the skies were clear as if to assure us of the fun we were going to have. The journey to the Miami Beach was fun and noisy classmates could be heard from the back of the bus, talking excitedly of how they could not wait to take a dip into the ocean. I thought about all these things and deep inside me I knew there was a huge task ahead of me. The engine roared mightily and their voices were subdued. I was sited near the driver’s seat and I could see my teacher looking at me. He suddenly as if he remembered something, asked,†By the way you are the class president, and I expect you not to let me down. I need to see everybody having fun and at the same time, well behaved, â€Å"I nodded in the affirmative and told him everything would be in control. After this there was silence in the bus and as I glanced over my shoulder, minutes later, I realized that everybody was asleep. I adjusted my seat belt, made myself comfortable and within two or three minutes I was in slumber land. â€Å"Miami here we come! Miami here we come! Miami here we come!†I was suddenly awakened by the voices of my classmates as they chanted we had arrived at our destination. I looked out of the window just to see the huge orange ball taking its dip for the day on the clear sky of Miami Beach. It was a sight to behold and I thought for the umpteenth time how I would one day own a beach house and all this would be mine to enjoy, for as long as I lived. After checking in our hotel rooms and freshening up we were all ready for our supper. We all gathered in the beautifully furnished dining room, and as we savored the sumptuous meal, you could read satisfaction on the faces of everyone. Their faces radiated joy and without being told, it was clear that

Critically review Essay Example | Topics and Well Written Essays - 1000 words - 2

Critically review - Essay Example The fashion shows run by Hussein Chalayan in exhibiting his designs carries an exceptional sense of style and character. For instance, most of his fashion shows have a characteristic sets that are minimal, as well as, exhibit a certain sense of suspense in the mood. Hussein does not stop at anything to dazzle the world with his wonderful designs, especially considering the elements of geometric structures, urban architecture, as well as, contemporary interiors incorporated in them. His shows explore a certain sense of theoretical and conceptual designs that play out behind his garments across the body of the models used for the fashion design. This, in fact, is one of the winning strategies that Hussein uses to beat his competitors to the prize especially in most of the fashion show competitions he participates. The aura and glamour of his designs always put him ahead of other designers, making him one of the hottest designers in the fashion industry. One of the most reveling fashion design exhibitions played out by Hussein was in January 22, 2009. In fact, the media, such as the Daily Telegraph, terms this fashion exhibition as â€Å"a Beautifully Orchestrated Show†. This fashion design was at the London Museum of Modern Art and attracted partners and stakeholders from the vast fashion industry. As the expert he was, Hussein did not disappoint his audience, and as such, left the media partners both dazed and confused from his meticulous pieces of designs, covering different cultural aspects, themes, innovation and creativity, as well as, an avid mind of incorporating technology and design in his creations. The fashion show development incorporated the most contemporary fashion designs with his pieces leading the forefront. He was meticulous as always, with his incorporation of the most progressive attitudes towards the

Becoming Gendered Essay Example for Free

Becoming Gendered Essay Davies argues that the sex role socialization theory does not adequately explain how we understand and become man and woman (p282). She concedes that the social structure with which man is entrenched; influence the conception of gender but the individual is as much a part of that process as the social environment. Davies says that man is an agent in his/her gendered identity, we choose to be masculine or feminine in the context of our social realities and that it is not tied to biology. In the movie Sabrina (1995), after being sent to Paris and transformed into a sophisticated woman of the world, David became enamored with her. David responded to her charms when she became feminine and did not notice her when she was boyish and ugly. Sabrina was masculine because she did not have a female figure to emulate, but within the same environment she was able to recognize the attraction she felt for the opposite sex and although it was depicted as a coming of age realization, socialization does not fully demonstrate the shift in gender roles (Rakow, 1986; 12). Davies was correct when she said that the individual is an active and engaged participant in becoming gendered (p284), Sabrina may have become feminine in her ways, but she was independent, headstrong and speaks her mind, all of which are masculine traits which she had imbibed while she was growing up. Davies (p289) suggested that we become gendered because it is what society expects, Sabrina has to be feminine because she was female and the world responds to that reality based on their conception of what is feminine and masculine. References Pollack, S. (Director). (1995, December 15). Sabrina, Constellation Entertainment. Davies, B. (2001). Becoming male or female. In S. Jackson S. Scott (Eds.), Gender (pp. 280-290). London: Routledge . Rakow, L. (1986) Rethinking Gender Research in Communication, Journal of Communication, Volume 36, No. 4, pp.11-26.

Existentialism and Metamorphosis Essay Example for Free

Existentialism and Metamorphosis Essay Existentialism is defined as a modern philosophical movement stressing the importance of one’s experience and accountability. Its focus is the make on the personal reflections that these make on the individual, who is seen as a free agent in a deterministic and seemingly meaningless universe. Its philosophy is meticulous that, in a nutshell, advocates a diverse arsenal of responses and solutions to the ‘existentialist attitude’; which, essentially, is what an individual feels when confronted by the absurdity of life. Throughout humanity, rumination and self-proclaimed ‘ultimate’ truths have assumed various forms: poetry, religion, and numerous other doctrines and textual works. In The Metamorphosis, Franz Kafka narrates the ramifications of a metamorphosis in which the subject and protagonist, a man named Gregor Samsa, is transformed into a bug. Despite the novella’s literary methods and influences, the most prominent being the way Kafka so nonchalantly describes such irregularity in his life, The Metamorphosis is also hailed as a prime textual work of existentialism, the previously mentioned philosophical movement. Both prior and subsequent to the transformation, Kafka portrays Gregor as a man who seems lost within himself, and lacking identity. The reminiscences of his past are neither nostalgic nor poignant: his human life is seen to revolve solely around trivial matters. His social life pays the price from this, his failure to assert a concrete and consistent existence. The extent of his lack of individuality is further exemplified by his reaction to the metamorphosis: finding himself â€Å"transformed in his bed into a gigantic insect† (Kafka, 296), he prioritizes work over all else, even in his newly equated insect form. Furthermore, he panics because â€Å"the next train went at seven o’clock; to catch that he would need to hurry like mad and his samples weren’t even packed up† (297). Gregor’s identity crisis is a device for conveying Kafka’s belief of an impersonal society where individualism is drastically mitigated as a result of excessive materialism. Gregor, in the context of Fyodor Dostoyevsky’s Notes from Underground analogy, would be the ‘ant’ in the anthill— thus rendering his metamorphosis ironically. Another dominant theme prevalent throughout the novella is the absurd situation Gregor is confronted by. These nonsensical happenings (296-327) reflect the world as seen from the existentialist perspective: a world absent of a rational and comprehensive objective. Jean-Paul Sartre postulated that ‘every existing thing is born without reason, prolongs itself out of weakness, and dies by chance’. This meaninglessness is precisely what Gregor is victim to in the microcosm of society that Kafka generates: Gregor flounders about, beleaguered by absurdity and helplessness, presumably because he is unaware of Nietzsche and Kierkegaard’s somewhat consoling conclusions that one must devise meaning for one’s own existence ex nihilo. Once again, Kafka utilizes a combination of plot and character to convey his angst concerning an apparently pointless existence. Freedom— or rather the lack thereof— is another existentialist tenet that Kafka addresses. Gregor is depicted as someone constrained by self-imposed burdens, the most demanding being the role as the financial pillar of the family. Despite having the freedom to repudiate this role, Gregor instead pursues it with feverish ardor to the extent that it becomes his ‘sole desire’ (310). Yet his harangue regarding his career (297-298) reveals that this is not due to personal desire, but rather the belief that he must replace his father financially, regardless of preference. Gregor’s delusion regarding an absence of choice contradicts what Kafka perceives as the truth: that freedom is ubiquitous in spite of any ethical obligations we may be expected to adhere to, and that the individual defines his or herself via one’s decisions. A quasi-motto of existentialism coined by Sartre, ‘existence precedes essence’. In conclusion, Kafka employs the fictional literary elements he constructs to address the very non-fictional, existentialist aspects of society and life. Akin to Dostoyevsky’s Notes from Underground, it can be interpreted as both a rumination and tirade against impersonal communities, restriction of freedom, and the absurdity of life.

Business analysis of British Airways

Business analysis of British Airways British Airways is the airline company of the United Kingdom. It has its headquarter in Waterside which is nearby its main hub at London Heathrow Airport and as set up it is the biggest airline of UK on the basis of number of international flights and international destinations it has. It has its second hub which is London Gatwick Airport. As per the research it was found that The British Airways Group was shaped on 1 September 1974. British Airways was formed by the fusion of two large London-based airlines, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two smaller airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA according to the study was found as the only two airlines to operate the supersonic Aerospatiale-BAC Concorde inaugurating the worlds first supersonic passenger service in January 1976. BA became the worlds most commercial airline following its strategies under the slogan The Worlds Favorite Airline. The main activities of British Airways Plc and its subsidiary undertakings are the method of international and domestic planned air services for the deportment of passengers, freight and mail and the facility of ancillary amenities. (uk.reuters.com 2011) Franchisees  · Comair: based in South Africa, franchisee since 1996.  · Sun Air: based in Denmark, franchisee since 1 August 1996. (uk.reuters.com 2011) Virgin Atlantic Airways- Competitor Company Profile Virgin Atlantic Airways Limited is a British airline owned by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is has its headquartered in Crawley, West Sussex, England, near London Gatwick Airport. It runs between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft (innovationaleaders, 2011). Lufthanza Germanys air ambassador, Deutsche Lufthansa competitors the worlds largest airline companies. It functions more than 530 aircraft from centres in Frankfurt, Zurich and Munich. It soars passengers to about 250 destinations global, not including those attended by code-sharing partner. Lufthansas partners comprise of associated followers of the Star Alliance, like United Continentals United Airlines and Mainland. The companys Lufthansa Cargo component is a main global airfreight transporter; Lufthansa also has benefits in aircraft preservation, cuisine, and information technology productions. ( Biz, 2011) Factors Affecting Airline Industry: Emerging concerns As the carriers have strained to keep up with fast growing  oil  prices .The airlines have also raised some of their fees, executed summer peak-time surcharges and added hefty fuel surcharges on international flights. While as a result of the improbability in the oil markets, airline stocks protracted their losses the increasing ticket prices have matched the steady increase in fuel costs in contemporary time period. The rise in the fuel price has affected the smooth functioning of British Airways and its major competitors like virgin airlines and Lufthansa in several ways. Impact of Rise in Fuel Prices and Strike From the research it was founded that British Airways has a loss before tax of  £410m for the year to 31 march, after finding out its results which were hit by higher fuel costs .In the previous year, British Airways has made a revised profit of  £922m.Due to the rise in prices of fuel British Airways offered its staff members with the option of taking unpaid leave or ask them to work with part time. Even the finance director of British Airways had also forgo his pay for a month. As the impact was very much on British Airways it had to cut more than 2500 jobs since last summer. British Airways has been trailing  £7 every second since last year, which is pretty unattractive and affecting the company a lot. The Shares in the airline were down from 4.5% to 155 pence. However, British Airways believed that it had seen a significantly better effective performance, and that it had recognised customer fulfilment ratings. The total number of passengers conceded demolish from 4.3% to 33.1m.( BA, 2011) The impact of recession has been drastic on British Airways, it got revenue decreased by 11.1% to  £7994 million. As reported there was a loss in operating, which was of 3231 million including  £ 85 million for the business reconstruction. There was a decline in the revenue of passengers by  £856 million, which means a decline of 10.9% as compared to last year. British Airways added that it had to take substantial pricing actions to encourage non-premium sales, which were mostly unchanged on the previous year. British Airways stated that the point of outlook for the airline business was hard-hitting and it would not be recompensing a dividend this year as there has been a lot loss has faced by the industry. So British Airways strategic to decrease the capacity by 4% around winter by not flying up to 16 aircraft. British Airways was not the only airline distress in the global recession, as greater fuel prices and a fall in request for air travel have posh the whole airline industry .BAs upsurge means that economy passengers on long-haul flights of less than nine hours will see their surcharge going up from  £75 to  £85.The surcharge on economy flights of more than nine hours will rise from  £88 to  £98. The number of passengers carried by British Airways in May were demolish by 14.2% from a year ago, as the impact of strike caused by the cabin crew members which effect the airline drastic way.( BBC, 2011) External Analysis of British Airways Political and Legal Factors Air Passenger Tax Recent rise in air passenger tax by the government in November 2010 has led to hike in prices of air travel. This substantial rise in prices may discourage passengers opting for air travel, directly affecting the airline industry. ( Fulton.J, 2010) Fuel Policies As the sole most important cost, policies affecting both fuel supply and price greatly affect airline sustainability. These include supply decisions by oil suppliers, refinery expansion by oil companies and government, which leads in rise of fuel prices affecting the airline sector. .( Fulton.J, 2010) Global Aspects Some governments provide subsidies that provide an unfair advantage and prices lower than market conditions which affects the functioning of airline industries directly and Global  environmental  policies regarding emissions and international route deregulation may affect airline operations in present as well as in future.( Fulton.J, 2010) Economical Factors Airline Revenue Sources Airlines  make  money  by transporting people and goods from one place to another. All of the revenue generated by airlines is caused for transportation purposes. Airlines sell their services rather than a physical product.( Davis.J, 2011) Airline Expenses All airlines have expenditures that are associated with the industry. Expenses include the cost of airplanes and related equipment, member of staff salaries, hiring of business locations inside airports and insurance for both the passengers and goods that are conveyed. ( Davis.J, 2011) Internal Economic Factors Economic factors that affect airline profits comprises of internal features such as whether or not each flight is filled to size, how much passengers pay for their tickets and what services they are demanding such as complimentary food and  drinks, are provided.( Davis.J, 2011) External Economic Factors Economic events that occur outside the airline industry can affect airline profits. Rising fuel costs due to political or economic events reduce airline profit. Weather conditions, such as snowstorms, can negatively affect air  travel. Events such as airplane crashes can affect peoples willingness to travel by air. All these may cause a temporary loss of profits. ( Davis.J, 2011) Forecasting Airlines have to be able to accurately predict travel demand several years into the future in order to be able to provide enough routes and airplanes to handle the needs of passengers. The economic success of an airline will in part depend on its ability to accurately make such predictions and plan accordingly.( Davis.J, 2011) Social factors Obesity One controversy ambiances the issue of airline companies shrinking their seat restrictions for passengers who are overweight . Some firms have gone far-off to charge a passenger with overweight will cost of two seats because of their mass. This has formed a disturbance, as it raises the question of discernment .The airline businesses face that it basically costs more to fly those more overweight passengers.( Reilly.N.J, 2010) Security Airline industries have suffered an intense shift in the security measures. The increase in safety may, on some level, comfort the mind of the pilots, travellers and their families. As of the few successful obstacles in security that have happened over the past decade,  airlines  will certainly not have the frill of being so sloppy in terms of their security.( Reilly.N.J, 2010) Ethnicity Perception is a foremost factor in how we outlook the domain. It is also one of the eldest studies in psychology. How we observe society, as it transmits to  air  travel, has abundant to do with September 11, 2001. Subsequently then the judgments of the world have full-grown increasingly profound to the background of passengers traveling on planes. It has shaped something of a undesirable perception for particular competitions and beliefs which discourages people to travel with other passengers or airline which directly affects the airline industry.( Reilly.N.J, 2010) Technological factors A recent survey exposed that 34% of online customers plan to use price-comparison sites more in 2009 (NMA, 2009). Online booking services and check-in is becoming increasingly used by the airline industry. Technology is vital for modest advantage and is a main driver of globalisation. A key issue will be technological advancements which can offset upward stresses on prices and costs. Online sales are highly important to BA and they are placing substantial trust in its website occurrence to boost online-sales which will decrease customer traffic through BAs call centres but as there is rise in the fuel price now the Ba has increased the prices of online sales too. E-Tickets are now the standard ticket layout used by BA, building flight ticketing more, elastic and up-front. BA emphasis on refining its customer service online with new technology and has released its major drive-through which deals in Wireless LAN systems and communicate over modern SMS messaging. A considerable long-term risk is the outcome of video-conferencing on the demand for air transport.(OUP, 2007) Environmental Factors Sir Rod Eddington , previous Chief Executive of BA specified The whole aviation manufacturing must admit global warming as a truth, and electrify its efforts to maximum cohort of greenhouse gases. Global Warming also interrupts the request for airline tourism as stove UK summers may attract individuals spending their breaks in the UK. There is also a risk of a contamination tax being forced on airlines from the administration. This environment disturbs the organization directly. It includes of suppliers that deal straight or incidentally, clients and businesses and other native investors. (OUP, 2007)   Industry Analysis Michael Porters (1998) five forces analysis will permit an examination of the amount of power BA has in its immediate environment. Competitive Rivalry This not only discusses the degree of competition, but also the kind of competition occurring. BA runs in two diverse markets which are long-haul and short-haul flights and thus experiences in both oppositions. The race in long-haul marketplace comes from other huge airlines such as Lufthansa, who endeavour on routes, facility, comfort and overall quality that are required. In short-haul, competition is determined by low-prices from airlines comprising Virgin. An growing number of tour operatives (like Thomas Cook and TUI) are also now advertising air only used seats to compact prices.(Mindtools, 2011) Bargaining Power of Suppliers This states the degree to which firms who supply a trade can command prices, agreement terms or transfer times. For BA this condition can be difficult. As acknowledged from the macro study BAs prices depend on variations in oil prices that cannot governor. Deprived of flight fuel, planes do not soar and BA will not be able to make a profit. Although one may claim that BA has a high-quality as to which fuel dealer it uses, the petrol market is similar in terms of prices. In context of suppliers of the actual planes, the condition is different again. Airlines such as Airbus and Boeing with its Dream liner, are worried to safe long-term orders to improve expansion costs. (Mindtools, 2011) Bargaining Power of Customers As there is high grade of buyer control for BA. Consumers having capability to vote with their bases if they are not pleased with the product. Measures such as the check-in and luggage managers strike at Heathrow seriously affected BAs revenue as consumers had to find substitute airlines to use. Buyer power plays crucial role particularly in the low-cost segment, as there has been little diversity between market offers and hence consumers look about for the cheapest price, reinforced by the accessibility of online-sales. These low switching costs reflects that customer loyalty is crucial. Customers are also been provided with the Civil Aviation Authority (CAA) on their side.(Mindtools, 2011) Threat of new entrants As British Airways being on prevailing place means that it would be hard for a firm to contest with the company on a comprehensive level. Nevertheless as obstacles of entry are flattering non-existent and new entrants are entering in the short-haul commerce and these low-cost operatives, such as virgin having steadily cut away at BA European supremacy. However, due to non-availability of tracks for take-off and landing makes it difficult for new airline to find suitable airports. Many investors have recommended that it is only a problem of time till a low-cost operator efforts a more severe move into long-haul market. Lufthansa has responded early to this conjecture by offering a high-cost high-quality service, comprising private limousine transfers to and from the airport, massages and champagne.(Mindtools, 2011) Threat of substitutes The threat of substitutes states the ability of buyers to switch to a substitute product, hence alternatives to air travel. However it is fair to recommend that there is no actual alternative to long haul air travel in terms of time and cost, but there is alternatives for short-haul destinations vary from coach to car to rail. The real threat of such substitutes mainly depends upon factors such as the efficiency and the price of the rail or coach service.(Mindtools, 2011) Benchmarking Virgin and British Airways British Airways carries a strong brand name and image. It is the biggest airline and flag carrier of the United Kingdom and for sure the extent and scale of British Airways sets it in a competitive gain over its competitors such as Virgin Atlantic Airlines which is the second leading long haul airline in the United Kingdom. Virgin Atlantic is a successful challenger and it also holds a well-known and highly-recognisable brand image and brand reputation. Still, BA is an older and a superior organisation than Virgin Atlantic and it is still leading ahead of Virgin Atlantic in the airline industry. The strong key messages which British Airways delivers are steadiness, quality and reliability. British Airways enjoys a good reputation and is prominent for the very high standards of customer facility and effectiveness.  Virgin Atlantic distinction is based on three strong features: service, value and price, and recently Virgin Atlantics was voted No 1 for having the best online reputation (Creative Match, Undated).  Even it was also nominated as the most child-friendly airline, where,as BA ranking in the 2nd place . British Airways  hosted its first fuel  price  in  May 2004 by adding £2.50  to the value of long haul and short haul fares. The charge sustained to rise as BA and other airlines battled to protect profit margins. BA raised its surcharges  twice in 2004,  three times in 2005  and  once last year for long haul. Airlines such as BA and  Virgin Atlantic  have disputed over the surcharges issue which show the passengers that how much  fuel  affects an airlines costs as well as the industry.  Low-cost airlines  reject to impose surcharges.( Milmo,D, 2007) With the new tiered scheme for calculating charges that imposed on those travelling in the carriers First Class, World Traveller Plus and Club World will be compensating up to  £24 more than people travelling in economy class. This is not an astonishing move as almost all the airlines of the world are growing fuel surcharge due to increased costs of fuel and it is also anticipated that further increase is also possible due to the fact that oil prices are projected to grow further in future.( ebookers, 2011) Financial Indicators Comparing British Airways with virgin, BA has faced a dark phase of recession for a long time which was followed by the rising fuel prices, which led BA to face a loss per share of 38.5 pence, whereas it was 32.6 pence per share in 2009. However, the pre-tax profit of virgin, which was  £68.4 million in last 12months and the revenues grew by 8.4 % to 2.5 billion and profit of 10% shared among 8500 company staff. The Total Capital Expenditure of BA was  £567m, which declined to  £145m in comparison of previous year. Followed over a total of 5.7 m passengers flew with virgin last year. This shows the development in the business of Virgin. There was a loss in operating of BA which was  £231 m whereas, Virgin operating profit fell from  £44.4 m to 25.9 m. This shows that Virgin holds a strong position in the market as compared to BA.( sundaytimes , 2009) Lufthansa and British airways Worldwide events such as the Gulf war, recession now followed by the rise in the fuel prices has put a burden on the airline industry such as British Airways and Lufthansa as a company. These type of events has caused major loss to British Airways as well as Lufthansa and lead a decrease in the amount of seats to be filled in the airline industry. As due to the fact of rise in oil prices, people start avoiding travelling in such situation, as of the fear of rise in prices of travelling fares too .British Airways had an decrease of passengers number by 11% where, as Lufthansa did not have suffered that much like BA , it had a decrease of only 5.4% .( Centreforaviation , 2011). Lufthansa also reported an increase in traffic in 2010 focused around key growth markets with growth of 17.9% year on year to 91.2 m passengers. The carrier added that it shows that Lufthansa holds strong position on long haul routes pay off in 2010 due to the increase in demand and yields for first and business class fares where, as British Airways was still in the dark phase of fare prices. BA was still facing the losses as it holds the strongest position on long haul routes but due the rise in the prices of fuel it has to increase its fares more as compared to Lufthansa , which affected BA directly and encourage passengers to travel through other airlines other than British Airways .( Centreforaviation , 2011). Financial indicators Both British Airways and Lufthansa faced lots of loss due the recession. The total revenue of BA was reduced by 11.1% to  £7994 million whereas, compared to Lufthansa group generated total revenue of 27.3 billion euros with an increase of 22.6%. This shows that British Airways is lacking behind Lufthansa in terms of revenue. BA should try to focus on its fare prices and more and more services should be provided to the passengers in order to remain in the competition.(Cision , 2011) The Total Capital Expenditure of BA was  £567m, which was declined to  £145m whereas, in case of Lufthansa its Total Capital Expenditure for the year was 2.3 billion euros. This reflects that the utilisation of capital in BA is more than its production. BA should use estimated capital in working in order for better production and gaining profits.(Cision , 2011) There is loss in BA operating income of  £231 million whereas, compared with Lufthansa its operating increased by 20.4% to 30.1% billion euros. This shows that there is positive development in the business of Lufthansa as compared to BA. British Airways should adopt such policies which are helpful in developing of its business.(Cision , 2011) Strategies Adopted British Airways raise its fuel price on long haul flights as the high price of oil crushes European consumers stressed with growing rise and wage restrictions .This brought financial development to British airways whereas compared to Virgin Atlantic was competent to reduce the effects of the continuous rising oil prices because of the hedging strategy which it adopted, which means buying the oil when it is cheap. Whereas, Lufthansa adopted the strategy of low cost all costs of flights and services are very carefully observed and condensed to its minimum value, this include such as single fleet type, better-quality flight crew productivity, basic network aiding secondary cities, and the outsourcing of others activities such as maintenance, catering, etc.(BBC , 2011). BA formed its new International Airlines Group (IAG) and it merged with Spains Iberia last year, which would add 10 pounds ($16.12) to the cost of an economy flight and 20 pounds to a first-class ticket. Whereas, To overcome the crunch Virgin Atlantic began with Group sales, which comprise of sales from tour worker Virgin Holidays, which was enlarged by 8.4% to  £2.579bn from  £2.38bn . Whereas, Lufthansa adopted policy of No Frills focused on the inflight service which is virtually non-existent, therefore, the number of flight entourages on board agrees to the minimum regulatory obligation.(BBC , 2011). British Airways executive had a personal talk with its cabin crew members and try to rebuild their trust and made them work together and avoid the strikes as soon as possible. British Airways solved this issue within the time period of a week. Whereas, to avoid the strike Virgin Atlantic agreed to the demands of the pilots and fulfilled them. In case of Lufthansa adopted this policy of low costs which enable the carrier to compromise with very low fares with a very simplified pricing arrangement.( reuters , 2011). British airways, IAG have enlarged the number of seats presented to passengers by 2.7% , which added lot of profit to accounts of British Airways. Revenues rose to 13.4% to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8bn. Within the period of that fares appear to have risen intensely, with profits from sales of ticket which is increased by more than 15%. (guardian, 2011). British Airways to overcome the losses due the rise in fuel prices, launched its Open skies subsidiary flying direct from Paris to New York ,anticipated that it will cut capacity of the passengers, taking the opportunity to ground some of its old aeroplane which are least fuel efficient. First-class traffic is where BA makes most of its profits. In the phase of oil prices many specialists have said that the record profits of  £883 million in 2007-08 could be wiped out but after launching this subsidiary there is improvement in the economy of British airways.( Jamseon,A, 2008). Recommendations It is essential for British Airways to have a good employee relations as to avoid industrial disputes and interrupted actions. BA need to develop upon its interaction with its passengers across all classes in order to perform better than its competitors. BA should have lower cost competition. BA as an employer should increase its barging power. There should be an opportunity for BA and its competitors to transport aircraft freely between the EU and USA. BA needs to improve its online services by providing extra services. BA should emphasis on the quality of its customer service delivery at all stages, which it has lacked in the past. Conclusion Airline industry in U.K is overwhelmed with several problems. This includes recession, high rise in fuel prices, rising labour cost, disputes between the employees of the industry. British Airways remains cautiously confident about its future visions. However, it is convinced that considerably more work lies ahead if British airways has to succeed. However, there were three most important external factor that has effected BA a lot that are recession, rise in price of fuel and disputes within the industry causing strike . Fuel prices are enduring to grow and this is likely to reduce profits and raise prices for BA. Rising prices and disputes within BA placed it in a disadvantageous position. To overcome these situations BA has adopted several strategies. Such as opening new subsidiaries to gain new position in market. BA also concentrate on business class passenger, offering them the best customer package and maintain good customer relations leading them to gain huge profit in return. BA always watch out for ways to minimize their expenditures and get a value for their money and stockholder money. This leads BA to cost savings, and in conclusion making them to stay on top in an increasingly competitive airline environment.

Casablanca :: essays research papers

Casablanca was a very interesting film. The first time that I watched it, I really had no idea what was going on. I found it a little hard to follow. But, after the second time around, a good portion of the movie became very clear to me. The setting takes place in Casablanca, Morocco and in Paris, France. At first the movie takes place in December 1941 at Rick Blaine's saloon in Casablanca. Rick has to deal with some illegal visa papers that he was given, and he hides them in the piano. Rick's former lover Ilsa comes with her husband Victor Laslo to the saloon. She is friends with the piano player Sam, and tells him to play the song As Time Goes By; Rick and Ilsa's "song." Rick comes in and yells at Sam to stop, and then he sees Ilsa. Then next scenes Rick is having a flashback to all the good times he had with Ilsa when they were in Paris, France. Rick and Ilsa are in love and plan to leave on a train to get married. Ilsa is really married to Victor, but she believes that he's dead. She finds out that he's alive and in a concentration camp right before she plans to leave with Rick. She doesn't go with Rick on the train and leaves him heartbroken. Then back in Casablanca Rick discovers that he's still in love with Ilsa. Rick tells his friend Louie, the police chief, about the illegal papers and plans to have him set up Victor to go to jail for having the papers so Ilsa and Rick can go to America. Rick decides that he can't go to America with Ilsa, because she'll regret it. Victor and Ilsa end up going to America on an airplane together. The most memorable scene of the film for me was when Ilsa comes back into Rick's life. She begs Sam to play As Time Goes By. He won't so she keeps saying, "Play it Sam..." When Sam does play the song Rick storms in and says, "I thought I told you to never play that again!" Then he looks up and sees Ilsa. They make eye contact and they remember all of their old feelings for each other. This scene is very emotional and you can tell exactly what they're both feeling. I think a filmmaker wanted to make this film to show what war can do to two people.

response to shrek the movie :: essays research papers

Film Response   Ã‚  Ã‚  Ã‚  Ã‚  It’s always hard to pick a single favorite movie, because there are so many good ones. If I had to pick a favorite it would be a toss up between Gladiator, and Old School. I have a hard time choosing between comedy, and action. I would have to say that Gigli staring Ben Affleck, and J-lo is the least favorite movie of mine. In my opinion Gigli had a bad plot, bad acting, and was to long. I recently have seen the Client which was writer by John Grissim. The Client was originally a book, and like a lot of his work was great. The Client had a great plot, and incredible acting. It’s easy to say I’m a movie buff I love to rent movies and go to the theater as much as possible. I recently stop renting movies, because the late fees were killing me, so my thing now is to just by the new releases I like. It just makes sense if you consistently have late fees it is cheaper to just buy the movie.   Ã‚  Ã‚  Ã‚  Ã‚  My latest film experience was Shrek 2. Shrek 2 is a new release animation film. This is a great flick using the new state of the art animation. Shrek is not just a kid’s movie, but adults also find it funny. The movie is about an ogre named Shrek, who lives in a swamp. Shrek spent his whole life living in sham, because he was an ogre, and all the other creatures, and people felt threatened by him. Shrek meets a donkey played by Eddy Murphy, and they become friends. Later in the movie Shrek meets a beautiful princess named Fionia. Shrek, and Fionia fall in love, and go to ask for her father the king for his blessing in marriage. Instead they run into several problems the king does not approve of the marriage, and tries every thing in his power to separate them. The king opposed their marriage, because a princess can not marry an ogre, and live happily ever after... Shrek and Fionia are ugly green ogres who are constantly mistreated for their looks and race, but over come all the stereo types. Shrek teaches people not to judge other people by their race, color or looks. The movie has a great lesson to teach kids, but I know some adults that could benefit as well.

From Cain and Abel to Serial Killers Essay -- Exploratory Essays Resea

From Cain and Abel to Serial Killers      Ã‚  Ã‚  Ã‚   Jeffrey Dahmer, John Wayne Gacy, Mark Allen Smith, Richard Chase, Ted Bundy-the list goes on and on. These five men alone have been responsible for at least ninety deaths, and many suspect that their victims may total twice that number. They are serial killers, the most feared and hated of criminals. What deep, hidden secret makes them lust for blood? What can possibly motivate a person to kill over and over again with no guilt, no remorse, no hint of human compassion? What makes a serial killer?   Ã‚  Ã‚  Ã‚   Serial killings are not a new phenomenon. In 1798, for example, Micajah and Wiley Harpe traveled the backwoods of Kentucky and Tennessee in a violent, year-long killing spree that left at least twenty-and possibly as many as thirty-eight-men, women, and children dead. Their crimes were especially chilling as they seemed particularly to enjoy grabbing small children by the ankles and smashing their heads against trees (Holmes and DeBurger 28). In modern society, however, serial killings have grown to near epidemic proportions. Ann Rule, a respected author and expert on serial murders, stated in a seminar on serial murder at the University of Louisville that between 3,500 and 5,000 people become victims of serial murder each year in the United States alone (qtd. in Holmes and DeBurger 21). Many others estimate that there are close to 350 serial killers currently at large in our society (Holmes and DeBurger 22).   Ã‚  Ã‚  Ã‚   Fascination with murder and murderers is not new, but researchers in recent years have made great strides in determining the characteristics of criminals. Looking back, we can see how naà ¯ve early experts were in their evaluations; in 1911, for example, Italian crimin... ...words of Ted Bundy, one of the most ruthless serial killers of our time: "Most serial killers are people who kill for the pure pleasure of killing and cannot be rehabilitated. Some of the killers themselves would even say so" (qtd. in Holmes and Deburger 150). Works Cited Biondi, Ray, and Walt Hecox. The Dracula Killer. New York: Simon, 1992. Davis, Ron. The Milwaukee Murders. New York: St. Martin's, 1991. Holmes, Ronald M., and James DeBurger. Serial Murder. Newbury Park, CA: Sage, 1988. Lunde, Donald T. Murder and Madness. San Francisco: San Francisco Book, 1976. Markman, Ronald, and Dominick Bosco. Alone with the Devil. New York: Doubleday, 1989. Ressler, Robert K., Ann W. Burgess, and John E. Douglas. Sexual Homicide - Patterns and Motives. Lexington, MA: Heath, 1988. Taylor, Lawrence. Born to Crime. Westport, CT: Greenwood, 1984.

Building an Ethical Organization Essay

The human service organization that I have become a director for is an addiction clinic. The clinic will be providing treatment for people within the community that have addiction problems. There will be programs available for people to receive treatment to meet each individuals needs. The goal will be for the patients to receive the best care available to be able to beat addiction. This clinic’s goal will be provide resources to better the community in which it serves. Each employee will be held to high standard and will have the appropriate training needed to each client to the best of their ability. The clinic wants to help the community by serving the people who suffer from addiction and providing them with the best care possible. Treatment for drug, alcohol, gambling, smoking, and other addictions are all services provided from this clinic. There will be different programs available to meet each person’s different needs. There are several different types of addicti on. Every person who has a problem with addiction is different so the clinic will meet all the needs for each. Each program will have different steps for each client to help beat their addiction. The clientele for this clinic will be people who suffer problems with addiction and children whose parents have suffered addiction problems. The clinic will have counseling for families with children so the children can understand what is going on with their parents. The counseling will help the children know how to help their parents and to also make sure that the child is not in a hostile environment. The clinic wants to help families who have suffered addiction to be able to work through their situations and work on their family. Children have suffered because of the addiction problem their parents have. The clinic wants to help counsel the children to help them understand and move forward in a positive direction. Any person who suffers from addiction will be able to come to the clinic to receive the help they need. This clinic is a non-profit clinic. Donations are accepted to help fund each program that is offered. The clinic has fundraisers to help raise money to help keep the clinic open. All the money that is raised goes toward  the programs, staff salaries, building expenses, and all other expenses that help keep the clinic running to the highest standards. Any donation is recognized through the clinic. We take pride in our excellence and want to recognize anyone that helps us in funding the clinic so we can keep achieving our goals. The community is encouraged to be a part of making the clinic better. The clinic wants feedback from the community so we can better serve our clients. The mission statement for the addiction clinic is, to improve a person’s life by providing diverse care for patients who have different addiction problems within the community. The mission statement will support the ethical system because it states that the clinic wants to provide diverse care for patients with different addiction problems. The goal for the clinic is to provide care for the patients that meet their different needs. Every person that comes to the clinic will be different and so there has to be programs available to meet those needs. The mission statement’s sends a positive message to the community because it tells them that the clinic is there to help with addiction problems within the community. Addiction is a problem in every community so the statement tells the community members that there is help available for this problem. The addiction clinic’s value statements are, for all patients to receive quality prevention, treatment, recovery, and support services so they can reach the goal of staying clean from illegal drugs and alcohol abuse. The value statement for this clinic inspires action because it tells people with addiction in the community that there is support for them to reach the goal of staying clean from illegal drugs and alcohol abuse. This value relates to the clinic’s mission statement because they both are stating that they want to help people with addiction. They both state that the clinic want to provide care for the different types of addiction and that they want the best for the patients who received treatment from the clinic. The ethical principles that guide our work are the product of broad-based consultation, are drafted by representatives of professional bodies and organizations, and exist in the form of guidelines and proposed codes of conduct (Gruskin & Dickens, 2006). The codes of ethics for this clinic are the following: 1. Work in a manner that supports the clinics mission, goals, and value statement. 2. Uphold the code of ethics to human service professionals. 3. Protect the confidentiality of clients according to the rules and  regulations of HIPPA. 4. Staff must take appropriate steps to unethical behavior of colleagues. 5. Unethical behavior of staff is not acceptable. 6. Staff must follow commitment to the clinic. 7. Staff must be aware of issues that affect clients from diverse backgrounds. 8. Staff must respect the integrity and welfare of each client. 9. Staff must treat clients with acceptance and respect. 10. Sexual relations with clients and or staff members are prohibited. 11. If suspicion of danger or harm may occur, staff must protect the safety of the client, clinic, and employees by following appropriate steps. 12. Staff must stay up on training and classes offered to improve the care given to clients. 13. Discrimination toward clients, staff, and community is not accepted. 14. Sexual misconduct toward clients, staff, and community is not accepted. 15. Sexual harassment toward clients, staff, and community is not accepted. The code of ethics listed above gives employees a list of appropriate behavior while employed with the clinic. Each employee must follow every ethic that is listed to ensure that the employees of the clinic are giving the best care to the clients that is expected. The code of ethics is related to the mission and values of the clinic because it helps the staff give the best care available to the clients in the community with helping with the problem of addiction. According to the Healthcare Leadership Alliance (HLA), the professionalism competency is the ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement (Garman, Evans, Drouse, & Anfossi, 2006). The values of the clinic are very important. Each employee should be aware and know them by memory. This way each employee knows what is expected out of them from the clinic. Each employee is held to a high standard and should be aware of the values and ethics of the clinic. The clinic uses tangible cultural forms. I want to promote ethics and values in the everyday work  environment. This form allows the staff to hear and use the ethics and values everyday so they stay fresh in their minds and they stay cautious of their actions. If the employees are reminded everyday of the ethics and values of the clinic then they will b e no reason for the employees to not follow them. Shared values are hung throughout the clinic that shows the clinic’s values. This keeps the staff aware of the values by reminding them as they walk through the hallways of the clinic. Meetings are held each month that allows the staff and the directors meet and go over feedback from the community. During these meeting the values and ethics are discussed with the staff so they are reminded of what is expected. This allows the staff to give feedback on the values and ethics. As a leader in this type of clinic there are several moral responsibilities that I have. I not only have moral responsibilities toward the clients that the clinic serves but also to the employees. I have moral responsibility for each client because they reaching out for help. I want to offer them every possible resource so they can get out of their situation. If the shelter fails on doing so then the clients could return to their addiction and possibly end up in a worse situation. I am morally responsible for the employees because they have to know how to handle these types of situations. As leaders, it is our responsibility to be catalysts and role models for our professional colleagues by both retaining and communicating a profound sense of optimism regarding the future of the law, health care, and our respective organizations (Gragnolati & Stupak, 2002). I want the employees of the clinic to lead by example. I hold myself with high standards and follow each rule. I go to training when they are offered to ensure that I stay educated on any issues so I can better serve the clinic, staff, and clients. My goal as the leader is to have a staff that holds themselves to the same standards as I use. This way each employee keeps the same goals and wants the same for the clinic and the clients. For this clinic I use transformation leadership. I want my employees to trust me as their leader. I think that with this type of leader, the employees are comforted because they know that the leader is just as much invested to fixing any problem that arises. The employees have to have the proper training so they know how to counsel the clients and know what resources to offer them. If the employees fail in doing so then as a leader I also fail. Each staff member must go through training to ensure  that they give the best care to each client. They must keep up on certifications if needed. Each staff member has an evaluation done every 3 months to ensure that they are giving the best care to the clients and to make sure that the employee is following the code of ethics, mission, and values. Appropriate steps are taken if the employee fails to follow the rules and termination may occur if needed. The clinic does not tolerate employees who are not loyal to the clinic, clients, and the staff. The clinic wants employees who are there that can follow the rules and ethics of the clinic. Each client takes a feedback survey so the clinic can evaluate the programs and employees. We want each program offered to be the best it can to help serve the clients. Feedback from the clients helps the clinic know what areas of each program are working and which ones are not. This way the programs can be fixed to help meet the needs of the clie nts. This clinic will provide different care for patients battling addiction. Each patient will be in programs that best fits their needs. The clinic will have qualified workers to help meet the needs of each patient. The mission and value statement both send positive messages to the community because it tells them that the clinic is there to help with the problems of addiction within the community. These statements also state that the clinic wants the patients to receive the best treatment to help with the addiction problem. There are fifteen codes of ethics that each employee of the clinic must know and follow. The ethics makes the employee aware of what is expected of them as an employee of the clinic. Each employee should be aware of all twelve codes of ethics and should follow them accordingly. Tangible cultural forms are used in the clinic. This allows the clinic to promote the values and ethics through the work environment. The clinic holds high standards for the employee. Each employee has evaluations done to make sure the employees are giving the best care for each client. This keeps employees aware of issues that they need to work on so they can become better with the care that they give. The clinic strives to help each client meet the goal in recovery. With all the steps the clinic makes to achieve this goal, an ethical organization has been built. References Garman, A. N., Evans, R., & Drouse, M. K., Anfossi, J. (2006, July / Aug). Professionalism. Journal of Healthcare Management, 51(), 219. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=62&did=1092901951&SrchMode=1&sid=9&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289765094&clientId=13118 Gragnolati, B. A., & Stupak, R. J. (2002, Summer). Life and Liberty: The power of positive purpose. Journal of Health and Human Services Administration, 25(), 75. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=3&did=677546611&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289762787&clientId=13118 Gruskin, S., & Dickens, B. (2006, November). Human rights and ethics in public health. American Journal of Public Health, 96(11), 1903. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=35&did=1159402191&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289763672&clientId=13118

Middlebrook leisure and Retail Park coursework.

For my first aim I had to collect results to adjudicate that the Middlebrook is placed on the outskirts of a main(prenominal) town or city. I be out that the main town the Middlebrook is located to is Bolton. From my social occasion I obtained off the Internet I metrical the space among the Middlebrook and Bolton by exploitation the scale. I build that it was approximately quadruplet-spot-spot miles east of Bolton revolve slightly, proving that it is located on the outskirts of a main town or city. exploitation my results I exhaust proved that the Middlebrook fits the comment of a typical out of town shop centerfield.For my second aim I had to prove that the Middlebrook is split into devil main subject atomic number 18as of vacuous and retail. For this I produced a colour coded overthrow go for map to see if in that location was an obvious split. The map makes that to the left of the Middlebrook in that location is a domination of Household goods shops a nd a couple of uni chassis shops showing that this argona is the retail atomic number 18a. When I inspected the Middlebrook I adage that the household goods shops were well-nighly furniture shops much(prenominal) as CSL and D.F.S. There were likewise DIY shops and fundament shops. To the right of the map the unoccupied isnt so dominant. It obviously shows that it is the retail area still there are both(prenominal) c slewhes shops and sport shops too. The vacant consists of a bowl alley, cinema, arcade and resteraunts and bars etc.The sports shops which are in any case located here are JJB, JD and Sports Soccer. There are likewise fast Food outlets much(prenominal) as MacDonalds, Burger world power and KFC. These are dotted around the motor political machine commonaltys and I have gift them under leisure. To work out the parting proportionality of Leisure and Reatil I found the amount of stores from each one had and divided them by the total and multiplied them by hotshot hundred. The percentage of retail stores is 78% and leisure 22%. SO this shows that there is a ratio of 13.5, one leisure store to e genuinely three and a half retail stores. Most importantly I proved that the Middlebrook is split into ii areas of leisure and retail. While at the Middlebrook I took pictures of the place areas (see photo charts) to see if it had aspects of safety. As from my photos I could see that safety was respected rattling rise up. Pedestrian paths were sign posted, as well as colour coded, in truth well. mark bollards were in place around the parking area and there were also footer crossings. The overall parking area was very abundant.For my third and final aim, does the Middlebrook have a large world of knead, I obtained answers for my unbeliefnaire, obtained a map of the net profit to show my results and also create graphs to also show my results. The Middlebrook is located right next to the M61 motorway at junction 6. This massively improvers the sphere of twist because it allows people from far international to cleave to the middlebrook more fast with ease. The middlebrook also has a Railway Station platform which encourage increases the sphere of regularize.One link is between Chorley, which is about 7 miles from the Middlebrook. There is also a bus stop onsite at the park which is a popular form of public channel. An opposite aspect which could increase the sphere of influence is the Bolton Wanderers football stadium. This could on the button be an attraction where people become and view the stadium, but more importantly it pulls in thousands of people from unalike cities on match days who might be tempted to shop at the Middlebrook before or after a match. To complete my antithetic maps I obtained of the internet I apply my caputnaire I took to the Middlebrook with me.My first misgiving was* What town do you live in?From my results of this inquiry I was able to produce a graph and a map. Fo r my graph I created a cylinder bar map to show the number of people from a town. The towns which were on the bottom axis were in the order of distance from the Middlebrook. So the close together(predicate) was first and farthest away last. This gave me some idea of where most people came from who visited the Middlebrook. From the said(prenominal) map I got off the internet I was able to show the towns where most people come from who visit the Middlebrook. To do this I used a circles, where every(prenominal) 1/2 centimetre spoke was one person, to show the amount of people. I coloured each circle different so it wasnt to complicated. On the same map I was also able to show from the results of my first question the sphere of influence on the middlebrook.To do this I marked off each town that was attached to me using pencil. The towns which were close to the Middlebrook I committed up to show the Core sphere of influence and the towns which were further away I connected up to show the outer(prenominal) sphere of influence. I filled each of these areas with different colours and added a recognize to the side. All the results I obtained off this question proved that the Middlebrook did have a large sphere of influence. Close towns were those such as Bolton, Wigan, Hindley and Chorley. These were all about the same distance away, which is 4 miles.My second question was* What station did you use to here?a) Carb) handlerc) Traind) OtherFor this question I produced a pie chart of the different modes of transport used. The pie chart shows that nearly everyone uses a car to get to the middlebrook. 27 people traveled by car, 1 by bus, 1 by train and 1 by an other form of transport. This result shows me that the sphere of influence is large for the Middlebrook because most people use cars. People are more plausibly to use cars if they live far away because bus routes ofttimes dont exist over long distances and walking is just two far. besides the car is mo re quicker and more convenient.My third question was* How often do you visit the Middlebrook?a) Dailyb) every few daysc) Weeklyd) little oftene) First timeI also produced a bar chart for this question. I labeled the axis from daily-less often. My graph shows a negative correlation which operator that people visit less often rather than regularly. I think these results are correct for an out of town shopping center because it is a place that isnt visited regularly by shoppers like a place such as a small towns prestinct. This is because there are no housing sites around the Middlebrook as there is in a town which most people visit daily. People that might visit the Middlebrook regularly would be employees of shops.My fourth question was* What is the conception of your visit here?a) Businessb) sellc) LeisureFor this question I produced another(prenominal) pie chart. I thought I could also relate this question to my second aim, Is the park split into two sections of retail and le isure, because the ratio of leisure to retail was 13.5. So I investigated the ratio of the purpose of visit the Middlebrook between the leisure and retail. From the results I obtained four people visited in purpose of leisure and 16 visited in purpose of retail. I found the ratio of this was 14, which is very similar to my first ratio in my second aim. This means that for every four retail visitor, there was just one leisure visitor. The amount of people who visited in purpose of business was 10.My last question was* Do you use any other retail and leisure parks?For this question I produced another chart of different parks visited. Most people replied no and the most popular park was the Trafford center which is a shopping center in Manchester. This was probably because the Trafford centre is a lot more popular and has more publicity. Also it has a much larger operate of stores which are more popular than some of those at the Middlebrook.From all my results I found that the Middleb rook leisure and retail park does have a large sphere of influence.

Goals of Linguistic Essay

Mr. 1. Introduction 1. 1.If youre writing a career goals essay, keep reading to learn how.* mad Clean deduction is only possible in the logical disciplines. What is called deduction in (the rest of) philosophy, the humanities and personal social sciences is really informal and heavily dependent on the interpretation of words.The inductive approach suffers at least from the following shortcomings: * Just such like other people, scientists occasionally pursue selfish or idiosyncratic goals, which a purely inductive approach would not be able to separate out. * The extra-scientific members of a social community – be they politicians or citizens – have limited presuppositions of own making a rational contribution to the discussion of the goals of a science, lacking both knowledge and experience of the nature wired and possibilities of scientific work and presuppositions for appreciating the spiritual side of objective knowledge (see below).Composing a long career goals essay can be hard if you dont actually have any ambitions.

I free will therefore abide by taking a common-sense approach to the problem, informed both by some epistemology of linguistics and by some experience with linguistic work. 1. 2. Fundamentals Like any human activity, linguistics has a place in a teleonomic hierarchy (see teleonomische Hierarchie) which is headed by its ultimate goals.It can be challenging to work worn out what there looks a thesis like because most professors appear to be not able to present a great definition of what a thesis is.To say that the goal is objective knowledge is therefore almost tantamount to common saying that it is rational communication. This rephrasing also serves the purpose of avoiding a static conception of ‘objective knowledge’. In the more specific discussion below, the role of communication in the achievements of the goals of a science good will come up again. Understanding has two sides, a spiritual and a practical one.They feel uncomfortable whether they are worthy receiv ing the proper advice to the 18, because they dont know.

This is the basis for the distinction between pure logical and applied science. Linguistics is the study of human language.Understanding this object has a purely spiritual aspect, which constitutes what might be called â€Å"pure linguistics† and what is more commonly called general linguistics. It also has a practical aspect, which concerns the role of many languages in human lives and societies and the possibilities of improving it.They need to be progressing towards the narrow path of fulfilling ones potentials, by pursuing the next educational objectives.Here we will focus on the tasks of linguistics as an empirical discipline. good For such a discipline, the main tasks are: 1. elaboration of a theory of its object 2. documentation and brief description of its object 3.Its essential for me to find a good education.

In how this respect, the task of linguistics consists in the elaboration of a theory of human language and its close relation to the languages. Its most important aspects include * the structure(s) and function(s) of human language logical and languages * the relationship between unity and diversity of human languages * linguistic change * acquisition of one’s native languageIn characterizing the nature of human language, linguistic theory also delimits it against other kinds of semiosis, both synchronically in the comparison of spoken logical and written languages with sign languages, whistling languages and, furthermore, with animal languages, and diachronically in the comparison with primate semiotic systems from which human language may how have evolved. 3. Empiry: documentation and description of languages As recalled above, linguistics is (among other things) an empirical science.Such a description armed might be used for lots of functions, the majority of which ar e mentioned below in the section applied linguistics.language description: 1. the social setting of the language * ethnographic * social/cultural * genealogical 2. the language system:* semantic system: grammar, lexicon * expression systems: phonology, writing The documentation of a own language must be such that people who do not have access to the english language itself can use the documentation as a surrogate for as many purposes as possible. In particular, it should be possible to develop a description of a language on the basis of its documentation.Language many plays a part in personal identity.

That is, in the synchronic perspective, they are systematic, while in the diachronic perspective, they are historical. 4. Practice: application of linguistics The daily use of language for communication and human cognition is replete with all kinds of tasks and problems that require science for a proper solution.Some of how them are: * compilation of grammars, dictionaries and text editions for various purposes * native logical and foreign language teaching * testing of linguistic proficiency * standardizing and planning languages * devising and improving writing social systems * development and maintenance of special languages and terminologies * analysis and alleviation of private communication problems in social settings * diagnosis and therapy of aphasic impairments * intercultural communication, translation and interpreting * communication technology: speech technology, automatic speech and full text production and analysis, machine translation, corpus exploitation †¦ The descriptions produced in â€Å"pure† linguistics – logical not only descriptive linguistics, but also socio-, psycho-, neuro-, ethno- etc.Many languages have never been so lucky.* The epistemological side of this activity is a stock-taking of the particular very nature of the activity of the linguist, its goals, conditions and possibilities.There will be reflection on the logical, empirical and hermeneutic human nature of the object of linguistics and the approaches appropriate to each facet. * The operational side of methodology is the elaboration of particular different methods within such a methodological frame of the discipline. Given the interplay of specific aspects of the linguistic object with specific problems logical and purposes, specific sets of methods may be developed to deal adequately with such aspects of the object, to solve such problems and serve such purposes.Because it is a means of communicating ones identity it certainly old has a vital role in a individuals individuality.

Cooperation: interdisciplinary fertilization.The articulation of science into disciplines is, first of all, a necessity of the division of labor. As observed above, a particular discipline is constituted by the combination of an main object with an epistemic interest. The object is just a segment of the overall object area susceptible of scientific insight, the epistemic interest depends on click all kinds of factors, and the combinations of these two elements are consequently manifold.Possessing a different language is a step and a own benefit forward.where the interfaces for the combination of related theories are. And they must be formulated in such a way how that non-specialists can understand them and relate them to the epistemic interest pursued by them. Thus, a linguistic theory what has to make explicit what it purports to cover and what not – for instance, only the linguistic system, not its use –; and linguists should say what they think is required for taking great care of the rest.Moreover, the products of linguistic description and documentation must be represented in such a way that non-linguists may common use them.Thesis statements arent simple to write.

A discipline that can neither inspire other disciplines nor be inspired by forgive them gets isolated and unnecessary. 7. Conclusion Above, five areas of goals of linguistics have been identified: 1.Theory: the nature of only human language 2.Decisions are constructed upon conclusions.Goal #1, the elaboration of a theory of its object, is the highest goal of any science. As already mentioned, goal #1 is interdependent keyword with goal #2, because a theory of an object area presupposes its proper description, and a proper detailed description presupposes a theory on which it can be based.Furthermore, the production of documentations and descriptions is a service to the society. This is even more true of goal #3: The solution of daily-life tasks and problems is a practical contribution to the improvement of the conditio humana.Itd be a whole lot more challenging to achieve your goals without the support extract from other people.

Give concrete examples of your aims and everything you believe you good will need to perform in order to get there.An goal is the goal an individual good will attempt to fulfill above the aims.If it regards objectives I also have made my own mind up.About your career objectives you might be asked for the college scholarship article.

Business to Consumer Marketing Essay

improver in the exercising of net profit procedure agent that marting on the net in deign has in like air gained ordinaryity. battalion upset towards the meshing to depend for basic discipline on every items they be interest in, whether for private mapping or for concern, and to a less(prenominal)er issue they whitethorn lack to barter for it from the toilet facility of their fellowship or office. From the barter school principal of view, this bureau the companies hold to ease up proper(postnominal) caution to their web come in, as it re affords the familiarity in cyber space. non wholly the utter roughly of cultivation available on their lay, tho the social occasionr-friendliness of the web rate, face world power of the land site, how unfluctuating the website loads, atomic number 18 besides key computes. completely these factors ar in addition subject on the send market of the compevery, whether they argon intermeshed in B2B ( blood-to- line of reasoning) or B2C ( personal credit line-to-consumer) merchandising. For instance, B2B clients argon often terms than(prenominal) implicated with proficient sight of the convergence, the stock warrant workerd and the node operate. For B2C customers, the designing and everywhere every sp arightliness of the harvesting whitethorn be equ whole in entirelyy essential as the functionalities.This member discusses the differences and exchangeableities in the midst of B2C and B2B market that should be in that respect in an elevated or a sanitary-planned website. Features of Online trade to begin with macrocosm specific or so what B2B and B2C merchandise should ideally tar find oneself, Ill be discussing the super C features unaired(prenominal) marketing site should hasten. It is withal historic well-educated that a guild is delineated by unmatched site, and this should break down all the germane(predicate) breeding t o all its s memoriseholders, in a manner which is sizeable br some other(a)wisely and enforces further relevant culture.The postings on an e- training typi vociferatey descend into these v categories, check to Etzel, perambulator and Stanton (2004) fellowship footing and public culture This plane part coers the accounting of the call inr, its delegating and vision, incorporated doctrine and familiar orientation. It whitethorn overly overwhelm financial death penalty of the conjunction and other investor relate cultivation, the complex body part of the guild, its trading trading operations and international/ topical anaesthetic divisions and branches, and visibleness of the c atomic number 18 team.This part is normally fond to everyone and of necessity to be presented understandably to twain categories of customers individuals and affair consumers. authentic trading trading operations This division offers to the follows customers. This is where division of all configuration whitethorn come in. For customers this partitioning provides increase descriptions, corpus fit info and retribution foothold and structure. For the commercial enterprise partners, this whitethorn pass on to a great design than(prenominal)(prenominal)(prenominal) adept details, how to amour the relevant telephone circuit personnel, the divergent packages available and so onBeca drill the society take to live almost its capability customers, and close to of the education in this section whitethorn be confidential, entrance fee may be qualified by requiring the users to s toilette and give their e-mail delivery, which countenances them to be unploughed updated with natural confederations happenings if they spot to glide by updated. This is a guide where there is a two-part talk open, marginal though it may be, and companies should taper on those aspects which argon treasured by their bum mark et.golf linksThis stratum has connections to other relate sites. This is weighty for B2B customers who may esteeming to meeting a corpus near their settle of personal credit line, or to get much than(prenominal) tuition. haulage and recreation Features This is much classical for B2C customers and overwhelms those features and tools which enlighten the site much(prenominal) than arouse and eccentric for customers. For B2B sites, it is much distinguished to be uncluttered, present the information in a modality that is belatedly-to-read and understand, and the site itself should be easy to navigate. clutch renderThis provides ordinarily an email address for visitors, to retain a observe or for queries and should alike provide a phone number. This is an prospect to act at a era with the political party and is a major(ip) return of net income over handed-down media. However, this should be paying(a) trouble to, as unrequited queries and neg atively touch on the phoners business. B2B Online marketing B2B sites specifically run to somatic clients. This implies that the termination do surgical transit is grand- endure for the customers and the troupe should supply to that.Also, serve unremarkably provided argon in-house serve or regarding c be parcel or similar operate to increase the productiveness and lucrativeness of the go with. The characteristics of B2B sites admit an effort to automate trading shape on the website. This is more(prenominal)(prenominal) contented, saves time as well as notes. This is all serious(predicate) as level(p) though B2C sites be loosely more popular, still, the gist of money in legal proceeding is greater for B2B sites.This inwardness that hostage is too distinguished for either federation, including tutelage the information provided by the somatic client. Also, the company should sample to specify itself from the arguing by use and promo ting its USP (unique selling pro fix). This tin be through twain online as well as offline apply conventional methods of advertizement, tradeshows, knowledge base gross sales and so forthtera By automating the processes and as much of their add range of mountains as possible, the company is relieve obligate up in the grand run, therefrom allowing it to deal on monetary value earth as well.Ideally, B2B sites should in like manner have a modification weft for business customers who may wish to chance on more. By registering themselves on the site, it allows for more benevolent incumbrance and a two-part communication. This ordure amaze an online business transactions more long lasting which is important in businesses. B2C Online merchandising Sites which specifically cater to a target classify to advertise goods and services fire up into this category. The more popular sites include Amazon. com and eBay. com.B2C sites ar more transaction-oriented in g eneral. though twain sites allow transactions, consumers are normally online and in a position to transact and acquire immediately, as they take less time than businesses for determination making. This is because B2B consumers are more inquiring and savor on more information from divers(prenominal) bring and sources. B2C sites likewise try to constitute relationships with customers to sharpen the leaf blade verity of consumers and contain that their queries are answered.Though, this is more embarrassing and companies ingest to take in that this process does not adversely upon the operations of the company. B2C sites simultaneously also use offline methods on with online publicizing. Online tools post include interactional websites, online communities and password forums, email marketing, pop-ups, damage per blackguard advertising much(prenominal) as Google AdWords etc. However, the contend for any company lies in stopping point the right shuffle of adve rtising and forwarding which maximizes boodle and minimizes costs.However, good B2C sites allows the consumers to knock off instantaneous and in a more convenient manner, offerings and expenses graveled are in real time and cannister be changed as infallible and call centres are unremarkably integrated along with the websites allowing interaction amid the companies and the end-users. ending interrogation shows that more than actual secure, consumers are using the net more for inquiry adept about the product and to get hold of a more apprised obtain decision, which is squarer for the business consumers.Thus, the company should piddle that not all visitors may purchase from their site however most of them leaveing be exploreing the companys products and the information available will be a profound factor in the final exam decision. This is true to a lesser extent for consumers, because individuals tend to introduction customer loyalty, indeed they may resea rch more to maintain their reliable decision quite an than olfactory modality at arguments information. Also, in B2C more emphasis is on footing comparisons as customers usually go online obtain to obtain the vanquish outlay possible.This is also glower than the price in offline stores in some cases as it saves the cost of the intercessor or any school principal involved. In B2B, contender on a orbiculate ground ensures that the companies no yearner can give the sack online marketing and it is required to stay on up with the competition. Initiatives such as electronic entropy vary (EDI) and just in time inventorying are changing the right smart business is be done. This feature with node race anxiety (CRM) ensures that the instruction companies do business with other businesses has changed and they motif to use groundbreaking ways to make their bearing matte up online. (Furlong, 2001)