Monday, September 30, 2019

Hospitalized Chronic Schizophrenia Patients Health And Social Care Essay

The present survey was designed to measure the consequence of gestalt therapy on self consciousness among patients with schizophrenic disorder. The research design is of import measure in research, as it is closely related to the overall model for carry oning survey. This chapter deals with the description of the research attack, design, puting, population, standards for sample choice, sample and sampling technique, development and description of tool, process for informations aggregation and program for informations analysis.3.1. RESEARCH APPROACHThe research worker has adopted quantitative research attack in this survey to analyse the impact of Gestalt therapy on self consciousness among patients with schizophrenic disorder. This attack is a systematic procedure that involves the measuring of the input, procedure and the end product.3.2. RESEARCH DESIGNThe research design adopted in the present survey was Quasi experimental pre trial and station trial with control group design. Sel f consciousness was assessed among the patients with schizophrenic disorder before and after Gestalt therapy. Gestalt therapy was administered as an intercession to heighten the ego consciousness of the patients with schizophrenic disorder.FIG 2. SCHEMATIC REPRESENTATION OF RESEARCH DESIGNQuantitative ApproachQuasi experimental pre trial and station trial with control group designTarget Population – Patients with schizophrenic disorderAccessible Population – Patients with schizophrenia hospitalized at krishna nursing placeSample size 16Tool: Situational Self consciousness graduated tableExperimental group ( N=8 )Hospitalized chronic Schizophrenia patientsControl group ( N=8 )Hospitalized chronic Schizophrenia patientsReceiving Routine nursing attention and Gestalt therapyReceiving Routine nursing attention merelyAppraisal of ego consciousness after intercessionDatas analysisFindingssReport/ thesis3.3. SettingThe survey was conducted in Krishna Nursing place, Coimbatore . It is a 28 bedded nursing place and de-addiction Centre.3.4. PopulationThe mark population for the present survey was patients with chronic schizophrenic disorder. The accessible population for the present survey was patients with schizophrenia hospitalized at Krishna nursing place.3.5. CRITERIA FOR SAMPLE SELECTIONThe samples were taken based on the undermentioned standards. Inclusion standards: Hospitalized patients with chronic Schizophrenia. Schizophrenic patients under the age group of 20-55. Schizophrenic patients with low ego consciousness Schizophrenic Patients who are willing to take part in the survey. Exclusion standards: Schizophrenia with any other physical or mental unwellness. Schizophrenic patients in acute stage. Schizophrenic patients with negative symptoms.3.6. SamplingPurposive sampling technique was used for sample choice. During the informations aggregation period 16 patients were admitted in Krishna Nursing Home. A sample of 16 patients with schizophrenic disorder were recruited in the survey.3.7. VARIABLES OF THE STUDYDemographic VariablesAge, Gender, Education, Marital position, Occupation, Monthly income, Place of abode, Family History of mental unwellness and Duration of mental unwellnessMugwumpVariableGestalt therapyDependant VariableDegree of Self consciousness3.8. MaterialThe tool consist of 3 subdivisions Section 1 Demographic Variables Section2 Situational ego consciousness graduated table ( Govern & A ; Marsh, 2001 ) Section3 Gestalt Therapy3.8.1. Section 1Demographic Variables: This is a self-administered tool which consist of personal information of the patients like age, gender, instruction, matrimonial position, occupational position, monthly household income, topographic point of abode, type of household, household history of mental unwellness and continuance of mental unwellness.3.8.2. Section 2Situational Self Awareness Scale ( Govern and Marsh 2001 ) : Govern and Marsh was developed in 2001 to quantify degrees of Public and Private Self consciousness. It consists of 9 statements related to overall feelings of Self consciousness. The points were answered on a 5-point likert graduated table denoting merely positive worded statements runing from strongly differ to strongly hold. Components 1, 5, 9 denotes Surrounding factor. Components 2, 6, 8 denotes Private factor. Components 3, 4, 7 denotes Public factor. The Mark ranges from 9-45 in order to construe the degree of ego consciousness. Reliability & A ; Validity: The dependability of the tool is measured utilizing the exploratory and collateral factor analysis and other statistical methods yielded consequences reveals correlation coefficient 0.7 bespeaking first-class stableness. The internal consistence of the three subscales is good ( Cronbach ‘s alpha = 0.82 for public factor, 0.72 for private factor and 0.72 for environing factor ) while the test-retest correlativity is 0.78 for public factor and 0.58 for private factor.A The tool has equal content cogency and concepts cogency. Administration: Initially the research worker maintained good resonance with the patients. The research worker obtained informed consent to affect the patients in the survey. The Situational ego consciousness graduated table was administered to the schizophrenic patients separately. This is a ego describing graduated table in which the participants were asked to click the options in each point as they feel. Scoring This graduated table is standardized, which consists of 5 likert type inquiries that measure the Self consciousness of patients with schizophrenic disorder. The responses of the 9 points are ranged from ( Strongly Disagree = 1, Slightly Disagree = 2, Neutral = 3, somewhat agree = 4 and strongly agree= 5 ) . The maximal mark in the tool is 45. Interpretation & lt ; 22 Low ego consciousness. 22-33 Normal 34-45 High ego consciousness.3.8.3. Section 3GESTALT THERAPYGestalt therapy was developed in 1940 by Frederick and Laura Perls in the fortiess. Gestalt therapy is a humanistic therapy where the research worker makes the patients to follow Gestalt therapy techniques which enhance the ego consciousness of patients with schizophrenic disorder. It tends to reflect a more experiential or subjective attack in bettering the ego consciousness among patients with schizophrenic disorder.Prerequisites OF GESTALT THERAPYThe undermentioned stairss should be taken by the research worker before disposal of Gestalt therapy. Explain the demand for the therapy to the patient and its utility. Explain the process to the patient. Get informed consent. Make a good resonance with the patient. Provide client a composure and quiet environment with good airing. Arrange 2 chairs to execute gestalt therapy techniques.GESTALT THERAPY TECHNIQUES:EMPTY CHAIR TECHNIQUE – The Chair in which the patient sits is a hot place and the chair is present in forepart of the patient is an empty chair. Patient is asked about his or her likes and disfavors towards his /her household members or relations. Patient imagines that the peculiar individual is sitting in that empty chair. Patient is asked to speak to that individual in forepart of the healer. This will better the emotional bonding and conflict declaration among the household members. Therefore, self consciousness is improved when the patient negotiations in such a fanciful manner to other individual. GUIDED FANTASY – Patient will be asked to conceive of a old event or topographic point already exposed in a systematic mode with the aid of the healer and imaginativeness is performed by the patient in a realistic mode. Devising ROUNDS WITH PATIENT- Patient will speak and mix with all Psychiatric patients in the infirmary premises. This attack will give consciousness towards the environment. REHEARSAL EXERCISE – It involves behavioral dry run where the patient function plays a new behavior that they have learned with a individual or people in their environment. This is done to cut down phase fear and anxiousness that may be felt if they feel they are non executing their new behavior right. This encourages spontaneousness and a willingness to larn and execute a new behavior.3.9. HypothesisH01: There is no important difference in the degree of self consciousness among patients with schizophrenic disorder in experimental and control group before gestalt therapy. H11: There is a important difference in the degree of self consciousness among patients with schizophrenic disorder in experimental group before and after gestalt therapy. H02: There is no important difference in the degree of self consciousness among patients with schizophrenic disorder in control group before and after everyday nursing attention. H12: There is a important difference in degree of self consciousness among patients with schizophrenic disorder in experimental group after gestalt therapy and control group after everyday nursing attention. H13: There is a important difference between the before intercession and after intercession mark in environing factor of self consciousness among patients with schizophrenic disorder. H14: There is a important difference between the before intercession and after intercession mark in public factor of self consciousness among patients with schizophrenic disorder. H15: There is a important difference between the before intercession and after intercession mark in private factor of self consciousness among patients with schizophrenic disorder.3.10. PILOT STUDYBefore the chief survey, pilot survey was conducted to look into the feasibleness, practicableness, dependability, and cogency. The survey was conducted in Krishna Nursing Home, Coimbatore. The eligible samples were recruited for pilot survey and the sample size was 5. The degree of ego consciousness was assessed among patients with schizophrenic disorder before intercession. Gestalt therapy was administered to patients with schizophrenic disorder. Gestalt Therapy was given for continuance of 40 proceedingss to five schizophrenic patients for back-to-back 10 yearss. Post trial was conducted the undermentioned twenty-four hours to measure the ego consciousness of patients with schizophrenic disorder after administrating gestalt therapy. Data analysis was done utilizing descriptive and illati ve statistics. Consequences showed that Gestalt therapy enhanced the degree of ego consciousness. Hence, the survey was operable and executable.3.11. MAIN STUDYThe chief survey was conducted for a period of 30 yearss. During the period of informations aggregation, 16 samples were drawn purposively. The research worker developed resonance with the participants and explained the importance and benefits of the intercession. Followed by this, consent was obtained. Initially, all patients with schizophrenic disorder were administered situational ego consciousness graduated table. The degree of ego consciousness was identified as low. Following this, gestalt therapy was administered to the patients with schizophrenic disorder separately for 40 proceedingss for each session with a sum of 4 Sessionss for each patient as one session per hebdomad. After 30 yearss a station trial was conducted to measure the ego consciousness of the patients with schizophrenic disorder.3.12. TECHNIQUES OF DATA ANALYSIS AND INTERPRETATIONAppropriate statistical tool such as descriptive and illative statistics were applied to analyse the information.

Saturday, September 28, 2019

The Life and Death of Al Capone

Al Capone was an American criminal who started engaging himself in criminal activities quite early in life and was very popular in the 1920s in Illinois.   Al Capone was born in 17th January, 1899 in Brooklyn to Teresa Capone and Gabriel and was named as Alphonse Gabriel Capone. He died in 1947.He was popularly known by many as Scarface due to the knife cut mark that was on his left cheek. The name Al Capone is thus synonymous with crime especially in Chicago and thus one cannot talk of crime and fail to talk of this man. This research paper is specifically going o focus on the life and death of Al Capone. It will in particularly focus on his role as far as crime in the United States is concerned.Al Capone rose to fame in the 1920s during the period known as the Prohibition era. His activities led Chicago to look as if it was a lawless state due to his success in criminal activities. Just like other students, Al Capone went to a public school but unfortunately the teachers in these schools were a bit harsh to immigrant students and would use physical force to discipline them and Al Capone being one of them as his family had migrated to USA from the Old Country, was thus no exception[1].Specifically, Al Capone did not have a good relationship with his school’s administration and thus they were always crossing paths something that drastically affected his grades. After sometime, his relationship with teachers deteriorated to a level such that he was dispelled from school and that marked the end of his life in school[2].Though indirect, his career received a major boost when his father relocated his family to 21 Garfield Place. This relocation gave Al Capone an opportunity to join local street gangs such as the Forty Thieves Juniors and the Brooklyn Rippers where he met other gangsters such as Johny Torrio and Lucky Luciano[3].Having worked for James Street gang and Five points gang, Al Capone gained some skills in ‘street smarts’ making him to be qualified as a bar tender and a bouncer in a brothel in Brooklyn owned by Torrio and Frankie Yale.As a bouncer, he would mistreat people for example; he broke the legs, arms and even skulls of those who were deemed to be chaotic. It was while working as a bouncer in this brothel that Al Capone earned his name the scarface after being attacked and slashed by Frank Gallucio after he insulted her sister although he would later lie that he was injured in the Great War in France[4].It is in 1919 that he was arrested for the first time firstly for disorderly conduct and secondly for a murder case where he killed a man in   1918 but fortunately for Al Capone, as per ganglands’ principles or etiquettes, nobody testified for or against him and thus he was not tried for this murder. To ease down the tension that had built up, Yale who had been invited by his uncle Jim Colosimo in Chicago invited Al Capone to stay with him for a while. This time coincided with when the Prohibiti on Act was in force.Torrio was in disagreement with his uncle because he wanted his uncle to embark on bootlegging something that he was totally opposed. By this time his uncle whoring business had already amassed enough profit and thus he did not see the need to diversify. Torrio started seeing his uncle as a stumbling block and thus thought of how he would eliminate him. With the help of Al Capone, the mission was executed and they took over the business[5].While working for this gang, Al Capone helped his gang to prosper and extended its relations to another gang organization known as Colosimo mob. These organizations in one way or the other helped Al Capone to become the man he was.The reason for this is that after five years of his service, Torrio accidentally got wounded and could no longer be able to lead the gang thereby transferring its leadership to Al Capone. Under his leadership, the gang became the most feared and successful and anyone who challenged its leadership was eliminated. Due to their ruthlessness, they were able to conquer over mobs that succumbed to their threats or entreaties. Those that would not dance to their tunes were suppressed by use of force and a case in point is the Dion O’Bannon’s killing attempt, the Irish Northern Side gang in 1924.According to Oregon Coast Magazine, contrary to the expectations of Torrio and Al Capone, the failure to take over this gang opened a can of worms as from there on the two gangs never saw each other to eye and this culminated to the shootings that left Torrio badly injured. In 1926, he was at it again and was arrested in connection to murdering of three individuals where he spent only one night in jail only to be released for lack of enough evidence[6].[1] Pasley, Fred D. Al Capone: The Biography of a self-Made Man. Kessinger Publishing, 2004; 45 [2] Oregon Coast Magazine online. Al Capone: Social Issues, 1899-1947. Available at http://www.u-s-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   h istory.com/pages/h1616.html [3] Lorrizo, Luciano J. Al Capone: a Biography. Green wood Publishing Company, 2003; 15 [4] Ibid; 16[5] Carpenoctem. Alphonse â€Å"Scarface Al† Capone (1899-1947) Chicago Crime Leader. 2000. Accessed from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.carpenoctem.tv/mafia/acapone.html [6] Oregon Coast Magazine online. Al Capone: Social Issues, 1899-1947. Available at http://www.u-s-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   history.com/pages/h1616.html

Friday, September 27, 2019

Visual Communication in Advertising and How It Meets Form Follow Essay

Visual Communication in Advertising and How It Meets Form Follow Function Criterion - Essay Example Although there are many functions that can be applicable to various forms, this paper will be geared towards messages conveyed by still graphic designs in signs and advertisements. Why The Interest on Form and Function in Graphic Design and Visual Communication? The reason behind choosing advertising was based on the fact that the advertising sector can be viewed as the most competitive area where an object of design has to capture audience’s attention and inform effectively in the shortest possible time through correct application of elements of visual communication. I believe that role of visual communication is vital in modern advertising culture where people are bombarded with visual information through various media channels. It is possible that at this stage the balance between ‘form follows function’ becomes shifted more towards emphasis on ‘form’ as a factor that will secure audience’s attention and response. This may lead to exaggerate d and imaginative design efforts aimed at describing an item with simple straightforward function. This overemphasis can be observed in many modern TV commercials where the entire story line and acting and special effects can be deployed to promote something as trivial as new variety of a morning cereal. However, the question now is if such efforts towards the production of form serve the function of selling the product. Review of Literature Graphic design is defined as â€Å"the ‘art’ of communication – to inform, educate, influence, persuade, and provide a visual experience†(Resnick, 2003, p. 15). Lawrie (2008) claims that the visual communication of ideas or concepts is the primary function of graphic design while evoking feelings, either emotional or kinaesthetic ones, are considered its secondary function. Graphic designers intend their designs to effectively carry out its meaning and that its target audience clearly understand it. For this to be effe ctive, the designer should know how his target audience ascribes meaning to the design, so he is required to adopt to their perceptual views and share their experiences (Lawrie, 2008). A simple example would be the separate icons for toilets for men and women. The most basic icon of a woman with a flared skirt posted at the door of a toilet can be easily identified by anyone so women know it is the toilet for them and men will not enter that door because it is clearly not for them. This basic example shows the effectiveness of the relationship between form (simple icon for gender) and function (to identify which toilet is for women and which one is for men). However, going a step beyond the basic design such as putting in more feminine details for the female icon and masculine details for the male icon may trigger a stronger emotional or kinaesthetic response. An example would be giving the effect of feeling like royalty when they enter the toilet with the icon of either a king or a queen at the door. These two kinds of icons have different forms, and the function of identifying which toilet to use is the same, however, the second example may evoke a more personal meaning and experience. The previous examples illustrate Hollein’

Examine consulting processes and techniques Assignment - 1

Examine consulting processes and techniques - Assignment Example Answering the above mentioned questions will help the management to step forward to the proper direction. Pilot project generally means a test or trial project which is undertaken prior to undertaking the main project. Thus, the failure of the pilot project provides the management a chance to make the necessary changes in the technique and in the processes of the project. In this regard, to respond to the above mentioned questions, there is a requirement of intense evaluation. The client had implemented SAP in his organizational operations related activities for the better integration and flexibility but instead of generating solutions to the identified problems, the client faced various issues. Firstly, the implementation failed because of the wrong approaches and investment of a lot of capital which had been largely wasted. Various consulting and managerial roles were not present in the client’s approach in the process of implement of the project successfully. These managerial and consulting roles include planning, organizing, staffing, directing, controlling, the leader, the liaison, the disseminator, the monitor, the entrepreneur, spokesperson and the disturbance handler. In this regard, various implementation strategies also were needed to be built such as location and pricing strategies (Wickham & Wickham, 2008). A consulting project aimed at creating specific outcome could be used to address and solve the problem in a much appropriate way. As the client wants to handle his departments such as financial performance management, supply chain management (SCM), manufacturing processes and sales thus job specific consulting project could be appropriate to provide attention in each single department. SAP ERP mainly delivers a comprehensive asset of business benefits that includes risk reduction, better financial management and corporate governance. As the firm was facing a problem related to the financial management

Thursday, September 26, 2019

Why change is needed in software Essay Example | Topics and Well Written Essays - 500 words

Why change is needed in software - Essay Example There are several reasons for software change. New advances in innovation may render an existing piece of system obsolete thus change is inevitable. For instance, software needs to be capable to adapt to fresh hardware or peripherals (Schlesinger 2010). In case there is no communication between software and hardware change is always the advisable solution. It is no good purchasing a new scanner or printer if existing software cannot interface with it. Technology advancement makes each and every day novel systems come to pass (Reifer 2011). They are a lot of other software, which are not in the system currently and individuals would ask why such software is no longer applicable. This is due to inability to tally with the new situation and hence necessitates to be wiped away. It should always change, with illustration it will render non-functional and cannot serve any better reasons rather than the system (Neufelder 1992). Software maintenance is also another reason that is associated with system change. Changes to the software are executed in reaction to changed necessities but the basic structure of the software remains constant. This is the most general strategy applied in system change. System change is essential in maintenance of its function and reliability (Naveda and Seidman 2006). Architectural transformation is associated with technological advancements that drive change initiatives to ensure the functionality of software is adjusted to meet real-time changes. This is a more radical strategy to system change then sustenance as it involves making important changes to the structural plan of the software system (Burge 2008). Most frequently, systems transform from a centralized, data-centric structural design to client-server design. In such scenario, change is necessary to meet the architectural transformations (Hallsteinsen and Paci 1997). Software change is also associated with software re-engineering. Software

Wednesday, September 25, 2019

National Fire Department Census Quick Facts Assignment - 3

National Fire Department Census Quick Facts - Assignment Example Notwithstanding these achievements, the cost, quality, and accessibility of American fire safety care services have become a major policy and legislative issues. Substantial increases in the cost of fire safety care have considerable cost on household, public safety department and state budgets, as well as the employment-based fire-related insurance system. Public safety, fire department services’ quality varies widely, a source of payment, state or individual sponsor and preferences. At some point during any given year, most Americans lack fire-related insurance coverage. The costs of providing uncompensated damages; as a result, of fire, are a considerable burden for many public safety care providers, taxpayers, and other consumers. Â  In the state of Springfield, fire departments are staffed by around 1,190,000 personnel. This includes volunteer, career, and paid per call firefighters as well as non-firefighting and civilian staff personnel. There are a total of approximately 1,044,300 active volunteer, careers, and are paid per call firefighters. This is nearly 88% of the registered department's personnel. Â  For instance, in 2011 Fire departments responded to 30,100,000 calls for service. The two-thirds of the cases were for medical help, 7.6% were deceitful alarms, and only 4.6% (1,400,000) were for actual fires. Currently, the department receives 4000 a day on average. On average Springfield fire departments respond to one million fire calls that each year, representing the highest number of cases in the industrialized world. This result of death and injury of thousands of people annually and property damages reach the billions of dollars. It involves indirect costs, for instance, temporary lodging expenses for the displaced, psychological damages and medical expenses are equally alarming. The Budget is approximately $41.306 million annually.

Tuesday, September 24, 2019

International and Comparative HRM Essay Example | Topics and Well Written Essays - 3000 words

International and Comparative HRM - Essay Example HRM is a discipline that deals with the recruitment, management, training and promotion functions of people in an organisation. The expansion of operations for a business into the global sphere presents a number of issues that have to be adequately addressed by a business for it to succeed. Multinational organizations continue to handle challenging situations on their human resource management approaches as it varies significantly from the domestic market (Friedman, 2007). Globalisation and Human Resource Management Today, most organizations that are operating in the international and global markets have more employees on their foreign subsidiaries than at home (Poor, 2004). This calls for a change in approach used in the management of the people for the organization to grow and develop its people. This paper gives a detailed analysis of the implications that globalization and the advancement in the international has had on human resource management. The new trends and emerging manag ement practices that have been adopted because of globalisations will also be critically analysed and their potency evaluated. A number of factors have been attributed to the growing globalisation and the need for a larger scale of operation. With raging unemployment and financial crisis, the developed world has been faced with an acute shortage of qualified personnel. This has been attributed to the large number of retirees with fewer graduates into the job market. The emerging economies also provide a better source of low cost labour. This makes it cheaper for international organisations to recruit employees from developing economies (Ibrahim, 2004). The international market is currently characterised by an expanding pool of talented individuals who are more mobile and willing to take up jobs in various parts of the globe. The diverse trainings and educational curriculums of the diverse countries make the nature of training and exposure diverse. As a result, management graduates f rom the United States and those from the United Kingdom may have different approaches to the same management problem. Such scenarios present a number of challenges to international human resource managers who operate in different parts of the globe (Poor, 2004). Organisations, which decide to adopt polycentric approach in international human resource management practise, also have a number of changes that they must make to their policies. Polycentric approach involves the use of the locals from where the subsidiary is located in the management and operation of the unit as highlighted in the works of Howard Perrlmutter, a scholar in internationalization of multinationals corporations (Schuler et al, 2002). Such individuals are thus well trained and made to understand and integrate the organisational culture of the business into their business practises. Polycentric approach in international human resource management has been applauded as the best practise as it is far much cheaper to maintain and operate as compared to the use of expatriates (Kayode, 2012). However, polycentric approach also significantly affects the practises of the human resource managers. This is because the organisation has to come up with terms of engagement and remuneration according to an organisation’

Monday, September 23, 2019

Aircraft Maintenance Aircraft Systems Assignment

Aircraft Maintenance Aircraft Systems - Assignment Example The frequency channels of the VHF Omni-directional Range and the Tactical Air Navigation at each VORTAC facility are doubled in line with an overall plan to make air navigation easier. The MFD gives information on the current route of the aircraft. The information obtained from the on board radar and other sensors on the ground as well as detection sensors are relayed to the crew to analyses. The ground components are always stationary while the flight components are moving as the aircraft moves. The ground components too do not have a display system since the display in the aircraft will be the most essential. It is therefore wise to have one in the pilot’s cabin and not on the ground components. The Altimeter is a navigation instrument whose work is to reflect the vertical height of the mean of sea level. This is corrected to the pressure of outside air. The pilot will have to set the right pressure and the altimeter will automatically identify the altitude that corresponds to the Mean of Sea Level. The instruments work more or less the same like the barometer. When the plane is ascending or descending, the pressure will also reduce and increase in that order. The aneroid capsule compares the pressure outside and the one inside. The pointer and linkage help display the altitude on the cockpit display instrument. Vertical speed Indicator is the instrument that measures the rate at which the aircraft is rising or descending. The speed is usually measured in feet per minute. When the plane is flying level, the Vertical Speed Indicator will be reading â€Å"0† feet per minute. The VSI compares the static pressure in the expandable capsule to the metred static pressure in the exterior of the capsule. The inside of capsule pressure changes so fast on the climbing or descending of the plane and the opposite is true because of the leak that

Sunday, September 22, 2019

“To Kill a Mockingbird” by Harper Lee as teaching material Essay Example for Free

â€Å"To Kill a Mockingbird† by Harper Lee as teaching material Essay There have been plenty of opinions and discussions around the statement if the well-known novel â€Å"To Kill a Mockingbird† by Harper Lee should be used as teaching material. A number of teachers have decided to use the book in classes but there are likewise several strong arguments for banning it in the education. Some claim that this is a novel that â€Å"every adult should read before they die†; while others prefer to say â€Å"this is a dangerous book†. Due to the somber, mighty but significant themes that the book brings up have resulted in that people have got an eye-opener if â€Å"To Kill a Mockingbird† is proper to occur in children’s hands. But the advantages weigh out the disadvantages. To kill a mockingbird should not be banned from schools since the novel reflects and includes the American segregated history in a trustworthy way that students can understand and as lively discussions likely will occur, possible repetitions from the past will be prevented. Since the release in the 1960s, the book has become a part of classroom study due to the instructive themes brought up in the book. Examples of these themes are racial injustice, courage, compassion and the destruction of innocence. However, due to the controversial nature of these themes, some schools have chosen to ban the book from education. Amongst these are the schools of the Canadian province Nova Scotia who defends their point of view with following statement quoted from the book â€Å"Bloom’s Guides: To Kill a Mockingbird – new Edition†: â€Å"The terminology in this novel subjects students to humiliating experiences that rob them of their self-respect and the respect of their peers. The word ‘Nigger’ is used 48 times [in] the novel†¦We believe that the English Language Arts curriculum in Nova Scotia must enable all students to feel comfortable with ideas, feelings and experiences presented without fear of humiliation †¦ To Kill a Mockingbird is clearly a book that no longer meets these goals and therefore must no longer be used for classroom instruction.† To not enlighten and discuss the true history may result into speculations around the not comfortable students and pointed them out because the school â€Å"is not able† to read the book because of them. Lately, ideas how to censor the novel has been presented. The author, speaker and public policy expert Anthony Jerrod discussed in the article â€Å"Should Huck Finn and To Kill a Mockingbird be Censored?† if the â€Å"n† word should be replaced with â€Å"slave† in the book â€Å"To Kill a Mockingbird† to be more adapted to today’s modern society. Jerrod claimed that critics mean that a modern copy â€Å"will result in more people being able to truly enjoy these narratives†. The risk with modifying the past can replace the emotions and the truly message Harper Lee wrote. Instead of erasing the history the society should focus on how, to in an accurate, way bring up the book’s content in a way black people can feel comfortable with. What we have done in the past can not be changed however we learn and comprehend from it. The book focuses on many sensitive themes that pupils may feel uncomfortable to read about. The fact that people in the novel are separated based on the skin color is upsetting in the modern society. In the book black people are discriminated which may lead to consequences as discomfort and pointed out while reading about it. Feelings, thoughts and ideas from the olden times become current once again. By realizing the surprisingly fact that it was only seventy-five years ago the occurrences took place in the society and not in an imaginary book, feels frightening. The elder perhaps remember how the segregation reflected their days in the past but the younger generations have not experienced it in the same extent and by removing the disrespect details it will result in further forgetfulness. â€Å"To Kill a Mockingbird† has become one of the world most famed books by a reason. The novel counts both as a fiction and a lesson in history and is therefore the remarkably accurate school material. When the class discusses the book the pupils might understand the segregation heightens and realize why this is a sensitive topic. The novel will not go in one ear and go out the other. The plot facilitates the reader to identify itself with the central figures leading to a greater understanding and empathy for the happenings. We have a responsibility to declare the inaccuracies we have committed. To use the original â€Å"To Kill a Mockingbird† in classes moves the discussion and development of equal rights, in several aspects, forward and increases the awareness of how we do not want our society.

Saturday, September 21, 2019

Why Some Companies Are More Successful Than Others Commerce Essay

Why Some Companies Are More Successful Than Others Commerce Essay Why are some companies successful, while so many other businesses fail. Some organizations may just be lucky. They may have the right mix of products and/or services at the right time. But even if luck leads to success, it probably will not last. Most companies that are highly successful over the long term effectively acquire, develop, and manage resources and capabilities that provide competitive advantages. For example, McDonalds enjoys outstanding brand recognition and a world class operating system. Marriott enjoys these same benefits in the lodging industry. Successful companies have also learned how to develop and manage relationships with a wide range of organizations, groups, and people that have a stake in their firms. The emergence of a fiercely competitive global economy means that firms have to expand their networks of relationships and cooperate with each other to remain competitive. McDonalds investment in Chipotle was a cooperative venture. As Steve Ells, Founder, Chairman, and CEO of Chipotle noted, Weve enjoyed our relationship with McDonalds since the beginning and appreciate the support theyve shown in funding Chipotles growth over the last seven years. Still, weve always operated independently, and that wont change as McDonalds Continues to reduce its investment in Chipotle and focuses on its core business. Strategic management is a process through which organizations analyze and learn from their internal and external environments, establish strategic direction, create strategies that are intended to move the organization in that direction, and implement those strategies, all in an effort to satisfy key stakeholders. Stakeholders are groups or individuals who can significantly affect or are significantly affected by an organizations activities. An organization defines who its key stakeholders are, but they typically include customers, employees, and shareholders or owners, among others. Although larger companies tend to use the strategic management process, this process is also a vital part of decision making in smaller companies. Firms practicing strategic planning processes tend to outperform their counterparts that do not. In fact, executives have reported higher levels of satisfaction with strategic management tools and ideas than with most other management tools. Furthermore, 81 percent of companies worldwide reported doing strategic planning. In North America, the figure was even higher (89 percent). Hospitality firms also benefit from strategic planning, as suggested by a recent study of hotels in the United Kingdom, which found that business performance was positively associated with the thoroughness, sophistication, participation, and formality of strategic planning processes. An example of how strategic analysis can help guide business strategy is shown in Starwood Hotels Resorts efforts to launch a new product. This book also recognizes that there is a difference between the strategic planning process and strategic thinking, and that both are a part of effective strategic management. The strategic planning process tends to be a rather rigid and unimaginative process in many organizations. Strategic thinking, however, leads to creative solutions and new ideas like Starwood Hotels launch of the Heavenly Bed. As illustrated in the Heavenly Bed example, a firm that injects strategic thinking into the strategic planning process has the best of both worlds. THE ORIGIN OF STRATEGIC MANAGEMENT 5 THE ORIGIN OF STRATEGIC MANAGEMENT The increasing importance of strategic management may be a result of several trends. Increasing competition in most industries has made it difficult for some companies to compete. Modern and cheaper transportation and communication have led to increasing global trade and awareness. Technological development has led to accelerated changes in the global economy. Regardless of the reasons, the past two decades have seen a surge in interest in strategic management. STRATEGIC THINKING AT STARWOOD The Heavenly Bed, first launched by the Westin brand of Starwood Hotels Resorts, has transformed the bed, a basic feature of any hotel room, into a luxurious object of desire, enhancing the revenues of the chain and leaving many hotel operators to follow suit with copycat linens and custom bedding of their own. The strategic process at Starwood began with consumer analysis and product testing. First, Westin commissioned a study involving 600 business executives who travel frequently. The results showed that 84 percent said a luxurious bed would make a hotel room more attractive to them. What is more, 63 percent said a good night s sleep is the most important service a hotel can provide. Half of those surveyed said they sleep worse in hotels than at home. After testing 50 beds from 35 lodging chains, Westin developed its prototype all white Heavenly Bed with a custom designed pillow top mattress, goose down comforters, five pillows, and three crisp sheets ranging in thread count from 180 to 250. Once the product was designed and tested, the fi rm introduced the bed with a carefully planned marketing strategy. USA Today ran a story on the front page of its business section. The same day, 20 pristine white Heavenly Beds lined Wall Street up to the New York Stock Exchange in New York City. Inside the Stock Exchange, Barry Sternlicht, the then Chairman and CEO of Starwood Hotels Resorts rang the opening bell and threw out hats proclaiming, Work like the devil. Sleep like an angel. Meanwhile, at New York s Grand Central Station, 20 more beds graced one of the rotundas there, and commuters disembarking the trains were invited to try them out. Similar events were staged the same day at 38 locations across the United States, tailored to each city. Savannahs event featured a bed floating on a barge down the river with a landing skydiver. Seattles event took place atop the Space Needle. STRATEGIC MANAGEMENT Traditional Perspective As the field of strategic management began to emerge in the latter part of the 20th century, scholars borrowed heavily from the field of economics. For some time, economists had been actively studying topics associated with the competitiveness of industries. THE ORIGIN OF STRATEGIC MANAGEMENT 7 Industry concentration, diversification, product differentiation, and market power. However, much of the economics research at that time focused on industries as a whole, and some of it even assumed that individual firm differences did not matter. Other fields also influenced early strategic management thought, including marketing, finance, psychology, and management. Academic progress was slow in the beginning, and the large consulting firms began to develop their own models and theories to meet their clients needs. Scholars readily adopted many of these models into their own articles and books. Eventually, a consensus began to build regarding what is included in the strategic management process. The traditional process for developing strategy consists of analyzing the internal and external environments of the company to arrive at organizational strengths, weaknesses, opportunities, and threats (SWOT). The results from this situation analysis, as this process is sometimes called, are the basis for developing missions, goals, and strategies. In general, a company should select strategies that (1) take advantage of organizational strengths and environmental opportunities or (2) neutralize or overcome organizational weaknesses and environmental threats. 10 After strategies are formulated, plans for implementing them are established and carried out. Figure 1.1 presents the natural flow of these activities. The first of these ideas was that the environment is the primary determinant of the best strategy. This is called environmental determinism. According to the deterministic view, good management is associated with determining which strategy will best fit environmental, technical, and human forces at a particular point in time, and then working to carry it out. The most successful organization best adapts to existing forces. Some evidence suggests that the ability to align the skills and other resources of the organization with the needs and demands of the environment can be a source of competitive advantage. 12 However, after a critical review of environmental determinism, a well known researcher once argued: There is a more fundamental conclusion to be drawn from the foregoing analysis: the strategy of a firm cannot be predicted, nor is it predestined; the strategic decisions made by managers cannot be assumed to be the product of deterministic forces in their environments. On the contrary, the very nature of the concept of strategy assumes a human agent who is able to take actions that attempt to distinguish one firm from the competitors. Basically, a large firm may decide not to compete in a given environment. Or, as an alternative, the firm may attempt to influence the environment to make it less hostile and more conducive to organizational success. This process is called enactment, which means that a firm can influence its environment. THE PRINCIPLE OF ENACTMENT The principle of enactment assumes that organizations do not have to submit to existing forces in the environment; they can, in part, create their environments through strategic alliances with stakeholders, investments in leading technologies, advertising, political lobbying, and a variety of other activities. 14 Of course, smaller organizations are somewhat limited in their ability to influence some components of their environments on their own. For example, a small restaurant firm may have a difficult time influencing national government agencies and administrators. However, smaller organizations often band together into trade groups, such as the National Restaurant Association, to influence government policy on pressing issues like minimum wage, immigration policy, and health care costs. Also, they may form alliances with other entities. The Global Hotel Alliance is one example, in which Omni Hotels, Kempinski Hotels Resorts, Pan Pacific Hotels and Resorts, Rydges Hotels Resorts, Marco Polo Group, Dusit Hotels Resorts and Landis Hotels Resorts have joined forces to compete against the mega chains. In addition, even a small firm may be able to exert a powerful influence on its local operating environment. The key to enactment is understanding that a firm does not necessarily have to adapt completely to the forces that exist in its operating environment. It can at least partly influence certain aspects of the environment in which it competes. DELIBERATE STRATEGY VERSUS EMERGENT STRATEGY The traditional school of thought concerning strategy formulation also supported the view that managers respond to the forces discussed thus far by making decisions that are consistent with a preconceived strategy. In other words, strategy is deliberate. Deliberate strategy implies that managers plan to pursue an intended strategic course. In some cases, however, strategy simply emerges from a stream of decisions. Managers learn as they go. An emergent strategy is one that was not planned or intended. According to this perspective, managers learn what will work through a process of trial and error. 16 Supporters of this view argue that organizations that limit themselves to acting on the basis of what is already known or understood will not be sufficiently innovative to create a sustainable competitive advantage. In the first week of launching the Westin Heavenly Bed, 32 guests called to ask where they could buy the bed. A light bulb went on. Westin executives put order cards with a toll free number in every room. Then they started placing catalogs by bedsides and desks and set up a web site. By June of 2004, Westin had sold 20,000 pillows $ 75 for the king sized version and 3,500 bed/bedding combos, at $ 2,965 each, enough to spread the idea throughout Starwood, with the Sheraton, St. Regis, and W lines all turning into retailers. The unanticipated success of the Heavenly Bed has spawned a new business companies that help hotels run their retail arms. Boxport, a spin off of San Francisco based hotel procurer Higgins Purchasing Group, operates web sites and catalogs for several chains that now sell Bedding of this example of emergent strategy, it is not a good idea to reject deliberate strategy either. One of the strongest advocates of learning and emergent strategy recently confessed, We shall get nowhere without emergent learning alongside deliberate planning.Both processes are necessary if an organization is to succeed. When Starwood first launched the concept of the Heavenly Bed in 1999, the strategy was a deliberate effort, but the opportunity to provide retail sales was an unintended outcome, and this unforeseen opportunity led to an emergent and highly successful retail strategy, as the above example shows. EFFECTIVE STRATEGIC PLANNING In summary, scholars have determined that both adaptation and enactment are important to organizations. They should adapt to environmental forces when the costs of enacting (influencing) the environment exceed the benefits. However, they should be proactive in creating their own opportunities. In addition, organizations should engage in deliberate strategic planning processes, but they should also be willing to make mistakes and learn from them as they chart a strategic course. In other words, strategy should be both deliberate and emergent, and firms should both adapt to and enact their environments, with the situation determining which option to choose. Westin learned these lessons by paying attention to their customers. The Organization as a Bundle of Resources: The Resource Based View In recent years, another perspective on strategy development has gained wide acceptance. The resource based view of the firm has its roots in the work of the earliest strategic management theorists. 20 It grew out of the question, Why do some firms persistently outperform other firms? One of the first competencies identified was general management capability. This led to the proposition that firms with high quality general managers will outperform their rivals. Much research has examined this issue. Clearly, effective leadership is important to organizational performance, but it is diffi cult to specify what makes an effective leader. Also, although leaders are an important source of competence for an organization, they are not the only important resource that makes a difference. Economic thought also influenced development of the resource based view. Nearly two centuries ago, an economist named David Ricardo investigated the advantages of possessing superior resources, especially land. 22 One of Ricardos central propositions was that the farmer with the most fertile land had a sustained performance advantage over other farmers. More recently, another economist, Edith Penrose, expanded on Ricardo s view by noting that various skills and abilities possessed by firms could lead to superior performance. She viewed firms as an administrative framework that coordinated the activities of numerous groups and individuals, and also as a bundle of productive resources. 23 She studied the effects of various skills and abilities possessed by organizations, concluding that a wide range of skills and resources could influence competitive performance. A common thread of reasoning in the distinctive competency literature and the arguments of Ricardo and Penrose is that organizational success can be explained in terms of the resources and capabilities possessed by an organization. Many modern scholars have contributed to this perspective of the firm. According to this view, an organization is a bundle of resources, which fall into the general categories of: 1. Financial resources, including all of the monetary resources from which a firm can draw. 2. Physical resources, such as land, buildings, equipment, locations, and access to raw materials. 3. Human resources, which pertains to the skills, background, and training of managers and employees, as well as the way they are organized. 4. Organizational knowledge and learning 5. General organizational resources, including the firm s reputation, brand names, Patents, contracts, and relationships with external stakeholders. Envisioning the firm as a bundle of resources has broad implications. For example, the most important role of a manager becomes that of acquiring, developing, managing, and discarding resources. Also, much of the research on the resource based perspective has demonstrated that firms can gain competitive advantage through possessing superior resources. Superior resources are those that have value in the market, are possessed by only a small number of firms, and are not easy to substitute. If a particular resource is also costly or impossible to imitate, then the competitive advantage may be sustainable. A sustainable competitive advantage may lead to higher than average organizational performance over a long period.

Friday, September 20, 2019

Business environment of indian entertainment industry

Business environment of indian entertainment industry The liberalization efforts by the Indian government have resulted in the emergence of numerous sectors, which offer great possibilities for Indias development. One such recent sector was interactive media and entertainment, along with information and communication technologies (ICTs). The entertainment and interactive media industry in India has been making headlines of late, not so much for its impact on the domestic market, but as a premier outsourcing destination for western entertainment companies. This was paper examines the growth and development of the interactive media and entertainment industry in India. It discusses Indias position and Indias advantages in the global entertainment industry, the challenges that India faces in this was industry, the path ahead, and opportunities for international collaboration in this was sector. The global film and entertainment industry was expanding fast. The Entertainment Council of Philippines estimates that the revenues from entertainment industry worldwide have been growing annually at 20% to 30% over the past few years. According to Indias National Association of Software and Services Companies (NASSCM), revenues from the global entertainment industry will amount to US$50-US$70 billion by end-2005. Today, entertainment products are increasingly used in films, TV programmes, commercials, games and online education. Following Walt DISNEY 1988 production Who Framed Roger Rabbit, worldwide interest in entertainment feature films has been raising. Four major entertainment movies released in 2004 collected record revenues. Childrens channels across the world have seen their numbers rising ever so rapidly in the last few years. Entertainment products also have applications in the medical, architecture, and legal fields.1 the global non-entertainment entertainment industry, i ncluding work in scientific and medical entertainment, now accounts for revenues worth $15 billion. ENTERTAINMENT INDUSTRY The Entertainment Industry in India though a late starter, was considered as one of the fastest growing segments of the entertainment and media industry. The Entertainment Industry in India gained significance as an outsourced destination for entertainment work due to low cost, skilled labour as its many advantages. In the recent past Indian entertainment companies and entertainment studios have been moving up the value chain to create their own intellectual property rights with Hanuman, Roadside Romeo, etc. and partnering with international studios to produce animated properties for the global audience. Though a majority of the work done by the entertainment industry in India was outsourced work, this was was expected to change in the future with increased demand from the domestic entertainment industry. This was industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design. The entertainment market in India was r elatively new compared to some other Asian countries. But it was among the fastest-growing in the Indian entertainment sector. With approximately 200 entertainment studios, India has emerged as a global outsourcing hub for entertainment technology services. The key drivers for the entertainment industry are the increasing domestic demand for entertainment movies and the increase in entertainment studios and training centers across the country. MEANING OF PESTLE ANALYSIS P-Political E-Economical S-Social T-Technological L-Legal E-Environmental Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, and infrastructure of a nation. Economical factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a companys products and how that company operates. For example, an ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labour). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers). Technological factors include ecological and environmental aspects, such as RD activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. These factors can affect how a company operates, its costs, and the demand for its products. Environmental factors include weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness to climate change was affecting how companies operate and the products they offerit was both creating new markets and diminishing or destroying existing ones. POLITICAL ANALYSIS OF ENTERTAINMENT INDUSTRY Government Support Mr. Kapil Sibal, Minister of State for Science and Technology, identified entertainment industry as one of the important sector for Indias export oriented growth.10 However, compared to governments in other countries; efforts by the Indian government to encourage the sector have been very minimal. The government of South Korea funds entertainment ventures on a partnership baswas.11 Bangladesh has a World Bank-funded support programme for the entertainment industry. In contrast, there have not been many initiatives from the Indian government to promote the entertainment industry, at least till the past one year. The Indian government signed co-production treaty with France about 20 years ago and efforts are on to reactivate it. A treaty was signed with the Italian government, which in turn sent a delegation to Goa. Efforts are also on to sign similar agreements with Britain, Japan, Brazil, Canada, Netherlands and China. These treaties will lead to sharing of costs by partner nations and also the dispersion of technical know-how amongst the partner nations. New Government Initiatives A 25-acre Special Export Zone (SEZ) was going to be constructed in the outskirts of Thiruvananthapuram exclusively for the entertainment industry. The commerce ministry was said to have approved the creation of the SEZ within the Film and Video Park (FV Park) set up by the Kerala Industrial Infrastructure Development Corporation near Thiruvananthapuram. The state government was said to have created a 15,000 sq meters entertainment facility to welcome entertainment houses to create their bases. The FV Park made a good start when the Chennai-based Prasad Labs has made it its base to process all Malayalam films for the next two years. Kerala has been making efforts at convergence in the areas of information technology and cinema. The Entertainment Production Association of India recently suggested to the Information and Broadcasting Ministry of India that all TV channels must ensure 10% reservation for local animated content. The government can further encourage investments and particip ation in this sector by providing tax benefits. It can provide grants to Indian animators for participation in international conference and for taking up training programs abroad 2. ECONOMICAL ANALYSIS OF ENTERTAINMENT INDUSTRY Indias attractiveness as an entertainment hub lies in the presence of an English-speaking workforce, high-quality software engineers, a large pool of creative talent, good studios and low costs. The cost of producing a 30-minute 3D entertainment programme in India was US$60,000 compared to US$250,000-400,000 in the United States and Canada. India has a cost advantage compared to the Philippines, which was another low cost producer of entertainments. The average monthly salary of an entertainment professional in India was US$600 compared to US$1,000-US$1,200 in the Philippines. The cost of outsourcing one hour of entertainment work to India was estimated to be 30% to 40% of the corresponding costs in leading entertainment centres in Korea, Taiwan and the Philippines. Indias advantages in low costs have been exploited by many multinational firms and production studios. The advent of digital entertainment coincided with the liberalization of the Indian economy and India offered the benefits of lower production costs, strong creative and technical skills and a large English speaking population. This has led to the development of state of the art entertainment studios in several Indian cities, and these studios are collaborating with global entertainment companies. FACTOR THAT AFFECTING THE ECONOMIC GROWTH OF ENTERTAINMENT INDUSTRY Lack of Finance Indian entertainment firms cannot match their western counterparts in financial strength. It was pointed out that state support in the form of tax holidays was crucial for success in the entertainment business. Canada, for example, offers major incentives to its studios for developing entertainment products. However, financial institutions in India have not been much forthcoming in funding projects in entertainment and interactive media. The long gestation period before fruition of projects discourages potential investors. This can be a major hurdle, and it has, in fact, led to the stoppage of a few production ventures. For example, Jadooworks had to stop production of animated epic of Krishna due to technical problems and lack of funding. The firm was supposedly on the verge of bankruptcy and this has led to the retrenchment of about 250 workers.7 Interestingly, Jadooworks was the same firm which drew appreciation from Thomas Friedman in an article in February 2004 for employing tra ditional artistes and transforming their skills to computerised digital painting he was arguing that globalisation can have beneficial impact on traditional artwasts.8 The experience of Jadoo works underlines the fact that it was still too ambitious for Indian companies to single-handedly enter into entertainment projects. Even a small project in the entertainment industry entails a budget of US$30 million, which was not affordable for Indian firms. 3. SOCIAL ANALYSIS OF ENTERTAINMENT INDUSTRY Entertainment Products for Illiterates The interactive media and entertainment industry in India has a large domestic market too to tap on. A field-study based research conducted by one of the authors in July-August 2004 on the diffusion of ICTs in Indias rural areas offers some interesting results in this regard.6 The study showed that televsion was a highly popular medium as a source of information in the Indian countryside, as it combines visual and audio effects and was less demanding of the cognitive skills of the user. Almost 35 per cent of Indias over 1 billion population was illiterate. There was great demand from this segment of Indian population for an innovative medium that facilitate communication and information sharing, while at the same time, being easily accessible to the masses via the television. Products of interactive media and entertainment can fill this demand gap to a large extent; they can be great tools for education, entertainment and awareness among illiterates in Indias rural and urban areas. SOCIAL FACTORS AFFECTING FILM AND ENTERTAINMENT INDUSTRY The Indian Entertainment industry: Facing the manpower challenge Despite the impressive growth forecasts, the Indian Entertainment and Gaming industry will account for less than two percent of the worldwide market in 2010. Obviously a much larger opportunity exists beyond what was currently being envisaged and the potential remains high. India can participate in a more significant way in the global Entertainment market, provided the country has built up requisite manpower, with the relevant expertise, to fuel its growth. According to analysts, India has the potential to grow its Entertainment industry to around US$ 1 billion by 2010, but will remain restricted to US$ 869 million on account of a looming demand-supply gap in the area of employable human resources.   A similar situation exists in the gaming segment as well, which has the potential to achieve revenues of US$ 732 million by 2010, but was expected to touch only around US$ 424 million by that period, owing to the paucity of skilled manpower.   The employment statistics for the Indian  entertainment  and gaming industry during 2006 were as follows: Around 16,500 professionals were employed by the Indian Entertainment industry during 2006. This figure was forecast to increase at a CAGR of 14-15 percent and exceed 26,000 by 2010. There were nearly 150 gaming companies in India, employing about 2,500 people. This number was forecast to increase at a CAGR of over 50 percent to exceed 13,000 by 2010, with the industry revenue forecast to grow nearly ten-fold and reach US$ 424 million. 4. TECHNOLOGICAL ANALYSIS OF ENTERTAINMENT INDUSTRY While it was true that Indias entertainment industry was growing at a remarkable pace, the fact remains that this growth was largely a result of the mushrooming of studios-for-hire. In entertainment feature films, for example, while Indian companies carry out the technological entertainment work, character design, and storyboarding are done abroad. India was yet to become a successful player in concept creation, the high value-adding segment of the industry which remains a preserve of western firms. Indias advantages of low costs in this industry will be too short-lived, and sooner rather than later, the country will have to start developing new technologies. Skills The entertainment industry was still young. Indian cinema was yet to make its mark on the global stage. The booming entertainment outsourcing industry was constantly demanding new skills and fresh infusion of new talent into the industry. As such, it was imperative that we have a healthy pipeline to supply talent to the industry. Skills required in the entertainment field can be clubbed under two broad categories, mainly technical skills and soft skills. Programming expertise, analytical ability, and proficiency on the software are basic requirements for technical skills. The number of professionals joining the entertainment industry has been growing at a compound annual growth rate (CAGR) of 18.2 percent and was expected to grow at the same rate. Though India possesses the manpower with the requisite skill set, what remains an area of concern was the education imparted to this manpower from the quality perspective. This has resulted in mushrooming of multimedia institutes. What was interesting was that quite a few reputed organizations have come forward and started a chain of multimedia institutions for two reasons. One, they can use the trained professionals for in-house entertainment development and secondly, use this education channel for market diversification and penetration. However, companies need to invest considerable time and money in bringing these students up to the levels where they start earning revenue for the organization. Need For technological training to employees There are no academic institutes like Indian Institutes of Technology, Regional Engineering Colleges, Polytechnics, etc., churning out animators by the thousands. What we have are only fine arts schools which teach the fundamentals but not the technical skills required for production, points out K. Chandrasekhar, General Manager, Media Works, and Tata Elxsi. According to him, this was a major drawback for the industry in India. Education in new media has to be embedded into the mainstream curriculum. Students have to realize that they can have a lucrative career as animators, and the governments as well as educational institutions have to start programmes for their career development. The entertainment sector will benefit greatly by giving encouragement to the community of traditional artists as much as to technically trained professionals. In other words, integration of the rural and urban talent will prove highly beneficial. Also, NASSCOMs President Kiran Karnik believes that there was a need for an entertainment academy to build a steady inflow of entertainment professionals in the industry. NASSCOM extended its help to the government for framing the curriculum and also work with the industry players to enhance the academic-industry interface. 5. LEGAL ANALYSIS OF ENTERTAINMENT INDUSTRY Intellectual property Outsourcers have always been concerned with the protection of their intellectual property in India. India was one of the few countries which have failed to take stern action against its infringement. India needs to strengthen its IP policy and ensure that companies operating in the outsourcing sphere take stringent steps to take care of clients IP rights. International Cooperation in the Entertainment industry The Indian government was signing co-production treaties with other countries. Professional organisations too are trying to promote the Indian entertainment sector abroad. ASIFA, India, organises film festivals, conducts workshops and entertainment film competitions at the international level. Kahani and Entertainment Bridge have showcased their entertainment shows at Cannes Mipcom (a summit where mobile, broadband and interactive professionals from 95 countries interact with broadcasters, producers and distributors) in October 2005. X-media Lab has been floated to help local, independent digital media producers reach their ideas successfully to the market with assistance from outstanding international new media professionals, who act as mentors to the companies and project teams. The second lab held in Singapore from 17 19 November 2005, Creating Successful Computer Games, attracted worldwide response. Indian developers have also been invited to interact with eight of the best games people in the world. There was also a plan to do a lab in India next year.14 According to Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, Microsoft India, Gaming in the last 7-8 years has really come a long way but it still has a long way to go. Critical factors like PC penetration, organised retail, broadband, and gaming hardware need to be addressed to help the industry. Those factors are gradually changing and the future definitely looks bright. India was the youngest country in the world, and the new generation was completely tech savvy. We believe that gaming was definitely here to stay and evolve.15 What are the opportunities for engagement between India, Singapore and other Southeast Asian countries in the field of interactive media and entertainment industry? To begin with, Singapore and Southeast Asia will be an important market for products from Indias entertainment industry. Singapore has significant expertise in telecommunication and media industry. Harnessing the favourable trade and investment climate offered by the Comprehensive Economic Cooperation Agreement between the two countries, firms in Singapore should consider investing in Indias entertainment and media business. Maya Academy of Advanced Cinematic, a leading player in the Indian entertainment industry, was planning to extend its operations to Singapore. It was currently working on a project for BBC and has also been involved in the video games division. Entertainment was one of the fastest growing sectors in India-ASEAN relations. The entertainment industry was expected to grow at a compound annual growth rate of 20 percent from 2002 to 2007. The entertainment industry, with total revenues of US$3.6 billion in 2002, was projected to grow up to US$8.7 billion by 2007. ASEAN was a big market for Indian films. There are tremendous collaboration opportunities between India and ASEAN in the area of 3D entertainment, graphics, etc. The Philippines was, until recently, a fast growing entertainment industry, rich in creative talent, and it was a major destination for outsourcing by entertainment firms in the United States. However, with rise in costs, the entertainment industry in the Philippines has begun to decline, and Filipino workers in the industry have been migrating to India and Singapore in search of jobs. India, the Philippines, Singapore and even China must realize that there was little to be gained in the entertainment industry in the long run by competing with each other on costs. Rather, they should seek avenues for cooperation, and direct their efforts at acquiring intellectual property rights in this creative industry. 6. ENVIRONMENTAL ANALYSIS OF ENTERTAINMENT INDUSTRY Ability to scale operations. Indian firms are facing a talent shortage which affects their ability to scale up their operations based on client demands. This also affects the clients confidence in off shoring large chunks of work. Though Indian companies have put in place huge expansion plans, these are often marred by various reasons. Tie-ups with educational institutes are helping overcome thwas difficulty. Opportunities in Collaborations Indian companies are trying to improve quality and making attempts to compete globally with the market leaders in the industry. It was said that the year 2004 was a watershed for the Indian entertainment and gaming industry (according to the Federation of Indian Chambers of Commerce and Industry [FICCI] report on the Entertainment Industry). The year was marked by increased use of entertainment in the Bollywood segment. According to the FICCI report, the increasing demand for downloads of games on mobile phones will enhance the opportunities for gaming companies and bring in new entrants. Several Indian companies are entering into collaborations with foreign new media companies, which outsource their work to the Indian companies. Recently, Toonz Entertainment floated a joint venture with First Serve International LLC, a global media company which aims to produce and distribute top-notch entertainment programming for the world market. The new venture will be headed by former Walt Disney executive Ed Bordering. In 2004, a Chinese company also invested in India Games Ltd. Toronto-based entertainment Products Company Kahani was collaborating with Mumbai based Entertainment Bridge. In this venture, Kahani was expected to invest US$30-US$40 million over the next three years to engage in film production. The storylines and scripts will be completed in Canada whilst product development and promotion are expected to be done in India. The company was also planning to tie up with Bangalore and Hyderabad-based studios. Zees entertainment arm, Padmalaya Telefilms, has signed a US$14 million contract with Italian producer-distributor, Mondo TV, to co-produce four new animated series. Padmalaya also has collaborations with British entertainment companies Mallard Media and Ealing Entertainment. CONCLUSION The Indian interactive media and entertainment industry has seen tremendous growth in the last year or so. It was fast emerging from being an outsourcing destination for western entertainment companies to develop and showcase its own capabilities and potentials. The emergence of various industry-related organizations and companies, and the availability of affordable and talented expertise, point to tremendous potential this sector has to offer. Whilst there are internal challenges to the Indian interactive media and entertainment industry, given the efforts being undertaken by the government and like-minded organizations, it will be sooner rather than later, that India lays a strong claim as a major international player in this industry. It was thus opportune for Singapore and countries in the region to identify potential opportunities for collaboration so that we are able to ride on the waves of the Indian interactive media and entertainment industry.

Thursday, September 19, 2019

Lunar Eclipse Lab :: essays research papers

Title: Phases and Eclipses of the Moon Purpose: The purpose of this lab is to demonstrate the different phases of the moon during its revolution around the earth and also to display solar and lunar eclipses. Hypothesis: I think that by following the procedure, I will successfully complete this lab in showing the phases of the moon throughout its revolution and the solar and lunar eclipses because I am moving the moon correctly. Independent variable: Movement of the moon Dependent variable: Phases of the moon and the lunar and solar eclipses Materials: 1. Tape 2. Scissors 3. Model Earth 4. Ruler 5. Pen/marker 6. Piece of string cut to 80 in. long and marked every 10 inches 7. Light equip with working bulb (acts as the Sun) 8. Model of the Moon 9. 3 people all together to demonstrate moon phases and eclipses Procedure (Phases of the Moon): 1. Gather materials. 2. Take the string and fold it in half so that it equals 160 inches. 3. Mark the string every 20 inches (this should equal to 8 marks around the strings). 4. Place the string on the floor with tape making a circle. 5. Choose 3 people to represent the Earth, Sun and Moon. 6. Place the person representing the Earth on the outside of the circle, the person holding the Moon on the circle (making sure they are holding the moon in their arm, away from their body), and the person representing the Sun on the other side (approximately 3 feet) of the string. When finished the persons should be in the following order: 1. Sun 2. Moon 3. Earth. 7. Turn the light on making sure it is facing the Moon and the Earth. 8. The person holding the Moon should begin at the first point marked on the circle and continue to, (with their arm), move the Moon around the Earth completely around the circle. 9. Observe the phases of the Moon. Procedure (Solar Eclipse): 1.The 3rd person is now needed to hold up the Moon in between the Earth and the sun (making sure they, as a body, are not blocking the "sun's" light).

Wednesday, September 18, 2019

Analysis of A Description of New England by John Smith Essay -- John S

Analysis of A Description of New England by John Smith The author John Smith, a pilgrim who arrived to the Americas, wrote a description of the new land in his book â€Å" A Description of New England †. In this book Smith shows a wonderful world of vast food and pleasure. Also, William Bradford another pilgrim who arrived to Plymouth on the coast of Massachusetts, wrote a book called â€Å" Of Plymouth Plantation † in which he describes what really happened, how the pilgrims actually lived. The purpose of this essay is to compare and contrast both authors and their books. John Smith wrote about the wonderful place the New World was, on the other hand, William Bradford wrote about the realities and difficulties of the New World. In â€Å" A Description of New England †, Smith starts by describing the pleasure and content that risking your life for getting your own piece of land brings to men. On the other hand, Bradford reminds us how harsh and difficult the trip to the New World was for the p...

Tuesday, September 17, 2019

Prejudice and discrimination Essay

Andrew Cuomo states, â€Å"I believe discrimination still exists in society and we must fight it in every form. † Discrimination and prejudices are negative manifestations, especially when formed without enough thought or knowledge, instead of bringing people together, it pushes them apart. Prejudices can be formed when a person forms its own opinion of another person or group of persons without having knowledge or facts about them. Meanwhile, discrimination is based on treating one particular group of people less favorably than others because of their skin color, gender, age, or socioeconomic status. Racism, sexism, ageism, and socioeconomic discrimination are all prejudices and types of discrimination which should be avoided. Indeed, confrontation may be one of the most effective weapons in the battle to end prejudice and discrimination because if someone forms a prejudicial idea about us, or discriminates against us, our job is to try to change their way of thinking and let them know who we are and how we really are. People should confront this type of discrimination by demonstrating a different picture of what other people have about them. For example, someone who experienced a lot of discrimination and was prejudiced by a lot of people is Melba Patillo Beals. According to Patillo’s book â€Å"Warriors Don’t Cry†, she clearly writes about the importance of being given the chance to get to know people better before judging. Additionally, she wrote about how much she wanted the white people to give her a chance to get to know her better before they judge her and make a decision wether or not she and the other eight black students were allowed to be part of Central High School. Every time in her diary Patillo wrote how painful was to hear everyday bad words and support bad treatment from the white students. All this stereotypes were so painful for Patillo, but she decided to resist them all and keep going to school to show to the white people that black people are not so different from whites. The skin color does not make people worse. Patillo wrote on her book, â€Å" Today is the first time in my life I felt equal to white people. I want more of that feeling. † (Patillo 90). All people can have more of that feeling if we all decide to stop with racism, and all kinds of discrimination. If people confronts discrimination they will show other people that we all have rights and we have to stop being prejudiced. We have to be treated equal. In the same way, Patillo’s friend, Minnijean, insisted to participate in a school event to show her talents to the white students so they might finally accept her, and stop treating her bad. This two examples of Patillo and her friend Minnijean are ways to confront prejudice and discrimination. They tried to show people that by giving others a chance to know them better, people can realize the image they had about others or the prejudice towards that person is not true. Regarding this, many things can be done in order to get to know others; reading more about different ethnicities can open the mind of a lot of people who have so close mind and who only know about their culture. This could be a good way to get to know other people, and they will have the chance to demonstrate how they really are. For example, in the essay â€Å"Don’t Misread My Signals†, by Judith Ortiz Cofer, she explains how people can stereotype others just because of their heritage, in her case, the Puerto Rican heritage. After reading her essay, people can understand better the Puerto Rican Culture and why Puerto Rican girls chose a certain type of clothes which are not necessarily sexual signals like American people think. Moreover, just because of â€Å"the myth of the Latina as a whore, domestic worker or criminal† (Ortiz), doesn’t mean that all Latinas are the same. That is only a stereotype, and discrimination toward Latinas. However, Ortiz confronts this prejudice and discrimination by writing books of poetry and novels in which she tries to change the way of thinking of her audience. She explains to the audience that the skin color, the accent, or the clothes are not good reasons to prejudice or discriminate against others. Similarly, the essay â€Å"Of My Friend Hector and My Achilles Heel† by Michael T. Kaufman, explains the same issue as the essay â€Å"Don’t Misread My Signals† (Ortiz). That it is bad to stereotype people without having a fact that the stereotype is correct. Kaufman started writing â€Å"This story is about prejudice and stupidity. My own. † By having a epiphany, Kaufman realized that he was stereotyping his friend Hector Elizondo just because he is Puerto Rican and because Hector was not in the same special class in school as Kaufman. Also, Kaufman stereotyped Hector because he always saw Hector wearing a knitted watch cap, so he deduced that Hector was probably working as a longshoreman. Kaufman stereotyped Hector just by his appearance, nationality and education level, but he didn’t try to ask Hector what was really happening in his life. Finally, Kaufman saw in the newspaper that Hector was performing in a play on Broadway, so Kaufman realized that he stereotyped his friend and prejudice him. When people realizes that they are wrong about their prejudice, is exactly the moment when they start to confront prejudice. Is the moment when they change their way of thinking. They realize that sometimes the appearances do not show the real identity of the person. That is the reason of why we need to know people better before we start judging them. People say that the first impression is very important, but they can’t rely only on their first impression because that is the moment when they start to discriminate against others. They need to know that it is important to know someone better before they start judging or stereotyping. After all, we all are human beings and we are not perfect. We all have made prejudices, or have made discriminations towards others sometime. However, this is not so dangerous if we learned the lesson from the past, and realized that discriminating is not the best way to get along with people and live peacefully. If we want to end this, we need to stop transmitting this way of thinking to the next generations. With this change, people will create a world without prejudice and with equal rights for everybody.

Monday, September 16, 2019

The Survey of Adult Education

kiransielts. blogspot. com 1 IELTS GRAPHS Cambridge 1 test 1 The charts below show the results of a survey of adult education. The first chart shows the reasons why adults decide to study. The pie chart shows how people think the cost of adult education should be shared. Write a report for a university lecturer, describing the information shown below. How the cost of each course should be shared I am going to describe two graphs. The bar graph shows the reasons why adults choose to study and the pie charts show how the adults think the cost of each course should be shared.From the bar graph it is clear that the main reasons why adults opted for higher study were because of interest in subject and to gain qualifications. Nearly 40% gave this reason in the survey. Approximately 20% studied further because it was helpful for their present job and to improve their prospects of promotion. The same percentage also studied because they enjoyed studying. Around 12 % chose to study to be able to change jobs and the least 9% studied just to meet new people. From the pie chart we can infer that the individuals themselves wanted to spend only 40% of their fees for higher education.They wanted the employer to spend 35% and the taxpayer to spend 25% of their course fees. This ends my report. 9 12 20 20 22 38 40 0 10 20 30 40 To meet people To able to change jobs Enjoy learning / studying To improve prospects of promotion Helpful for current job To gain qualifications Interest in subject % Individual, 40% Taxpayer, 25% Employer, 35% kiransielts. blogspot. com 2 Cambridge 1 test 2 The diagram shows how the Australian Bureau of Meteorology collects up-to-the-minute information on the weather in order to produce reliable forecasts. Write a report for a university lecturer, describing the information shown below.The given picture graph illustrates the process of latest information on the weather so as to produce dependable forecasts. It is clear from the graph that mainly four st eps are involved in the process. The first stage in the process is the collection of the incoming information. This can be done through the satellite, radar and the drifting buoy. The data is collected on the satellite photo, radar screen and the synoptic chart. All this is then analysed for forecasting and fed into the computer. Finally it is broadcast on radio, telecast on TV and communicated as a recorded announcement through the phone.So, it can be seen that to produce authentic forecasts the data is collected through various sources, analysed and finally broadcast so that we can know beforehand what sort of weather we have to face in the coming time. kiransielts. blogspot. com 3 Cambridge 1 test 3 The chart below shows the amount of money per week spent on fast foods in Britain. The graph shows the trends in consumption of fast foods. Write a report for a university lecturer describing the information below. Expenditure on fast foods by income groups Consumption of fast foods 1 970-1990Two graphs are given. The column graph depicts the expenditure on fast foods by different income groups in Britain and the line graph shows the trends in consumption of fast foods from 1970 to 1990. The chart shows that high income earners consumed considerably more fast foods than the other income groups. They spent more than twice as much on hamburgers (43 pence per person per week) as on fish and chips or pizza (both under 20 pence). Average income earners spent 33 pence per person per week on hamburgers, which was the maximum they spent on any given fast food.This was followed by fish and chips at 24 pence, then pizza at 11 pence per person per week. Low income earners spent less than other income groups on fast foods, though fish and chips remains their most popular fast food, followed by hamburgers and then pizza. From the line graph we can see that in 1970, fish and chips were the most popular fast food where as burgers and pizza were the least popular fast food at th at time. The consumption of hamburgers and pizza rose steadily over the 20 year period to 1990 while the consumption of fish and chips declined over that same period.There was a slight increase in popularity from 1985 to 1990. This ends my report. 0 5 10 15 20 25 30 35 40 45 High Income Average Income Low Income Pence per person per week Hamburgers Fish and Chips Pizza kiransielts. blogspot. com 4 Cambridge 1 test 4 Chorleywood is a village near London whose population has increased steadily since the middle of the nineteenth century. The map below shows the development of the village. The map shows the development of Chorleywood village in between 1868 and 1994. Chorleywood park and golf coast lies in the centre of layout.To the south of this is the Chorleywood station. To the south of the Chorleywood Park, the darkly shaded area is developed in between 1922 and 1970. The horizontally shaded area around the station is developed in between 1883 and 1922. It can be seen from the grap h that the area north of Chorleywood station and the west of Chorleywood park and the golf course developed in between 1868 and 1883. The north, south and east of the Chorleywood Park, which is the diagonally shaded area, developed in between 1970 and 1994. We can assume from the map that on the west and north of Chorleywood Park and olf course, the dark line represents the main roads which run from north to south and west to east. On the east of Chorleywood Park and the golf course runs the motor way, which was built in 1970. The railway line south of Chorleywood Park and the golf course was built in 1909. It can be seen there has been development around Chorleywood station and along the motorway which runs from south to north. We can arrive at inference that there has been a considerable development in the village Chorleywood during the period of 1970 to 1994. kiransielts. blogspot. com 5 Cambridge 2 test 1The table below shows the consumer durables (telephone, refrigerator, etc) owned in Britain from 1972 to 1983. Write a report for a university lecturer describing the information given below Consumer durables 1972 1974 1976 1978 1979 1981 1982 1983 Percentages of households with Central heating 38 43 48 52 55 59 60 64 Television 93 95 96 96 97 97 97 98 Video 18 Vacuum cleaner 87 89 92 92 93 94 95 Refrigerator 73 81 88 91 92 93 93 94 Washing machine 66 68 71 75 74 78 79 80 Dishwasher 3 3 4 4 5 Telephone 42 50 54 60 67 75 76 77The given table illustrates the percentage of British households who owned a range of consumer durables between 1972 and 1983. It is clear from the graph that this percentage increased over the years. The greatest increase was in telephone ownership, rising from 42% in 1972 to 77% in 1983. Next was the central heating ownership, rising from 37% of households in 1972 to 64% in 1983. The percentage of households with a refrigerator rose by 21% over the same period and of those with a washing machine by 14%. Households with vacuum-cleaner s, televisions and dishwashers increased by 8%, 5% and 2% respectively.In 1983, the year of their introduction, 18% of households had a video recorder. Over the period the proportion of British houses with central heating doubled and of those with a phone increased from under a half to over three-quarters. There were also big increases in the ownership of washing machines and refrigerators, which suggests rising living standards of the British people over the period. kiransielts. blogspot. com 6 Cambridge 2 Test 2 The chart below shows the amount of leisure time enjoyed by men and women of different employment status.Write a report for a university lecturer describing the information shown below. Leisure time in a typical week : by sex and employment status, 1989-99 The given column graph illustrates the hours of leisure time enjoyed by men and women in a typical week in 1998-99, according to gender and employment status. Among those employed full-time, men on average had a little l ess than fifty hours of leisure, whereas women had approximately thirty-eight hours. There were no figures given for male part-time workers, but female part-timers had forty hours of leisure time.This number was slightly more than women in full-time employment. In the unemployed and retired categories, leisure time showed an increase for both sexes. Here too, men enjoyed more leisure time – approximately eighty hours, compared with seventy two hours for women. Housewives enjoyed approximately fifty-two hours of leisure, on average. There were no figures given for men (househusbands). Overall, the chart demonstrates that in the categories for which statistics on male leisure time were available, men enjoyed at least ten hours of extra leisure time. 47 0 81 80 0 38 40 72 72 52 0. 00 0. 00 40. 00 60. 00 80. 00 100. 00 Hours of leisure time Males Females kiransielts. blogspot. com 7 Cambridge 2 test 3 The first chart below shows the results of a survey which sampled a cross-secti on of 100,000 people asking if they travelled abroad and why they travelled for the period 1994-98. The second chart shows their destinations over the same period. Write a report for a university lecturer describing the information shown below. VISITS ABROAD BY UK RESIDENTS BY PURPOSE OF VISIT (1994-98) 1994 1995 1996 1997 1998 Holiday 15,246 14,898 17,896 19,703 20,700 Business ,155 3,188 3,249 3,639 3,957 Visits to friends and relatives 2,689 2,628 2,774 3,051 3,181 Other reasons 982 896 1,030 1,054 990 TOTAL 22,072 21,610 24,949 27,447 28,828 DESTINATIONS OF VISITS ABROAD BY UK RESIDENTS BY MAIN REGION (1994-98) Western Europe North America Other areas TOTAL 1994 19,371 919 1,782 22,072 1995 18,944 914 1,752 21,610 1996 21,877 1,167 1,905 24,949 1997 23,661 1,559 2,227 27,447 1998 24,519 1,823 2,486 28,828 The given tables illustrate the reasons why U. K. residents visited abroad and the countries they visited between 1994 and 1998.The data is based on a survey conducted on 100,0 00 people. According to statistical Information, the main reason for traveling abroad was holidays, business, and visits to friends and relatives. Indeed, there was a steady increase in the number of holiday makers. While in 1996 there were about 17,896 who travelled abroad, in 1998 there were 20,700 of them. Travelling for business also increased from 3155 travellers in 1994 to 3957 travellers in 1994. Traveling abroad for visiting friends and relatives showed a steady Increase over the period.While there were about 2,628 travellers in 1995, the number increased to 3,181 in 1998. The number of people who travelled for other reasons not mentioned in the graph showed fluctuations. There was also a change in the destinations which people preferred for travelling. Western Europe was the most popular destination. In 1994, only 19,371 of the sample preferred to spend their holiday in that main region. There was an increase to 24,519 in 1998. North America and other areas also appeared fa vourable. In 1996, there were 1,167 going to North America and 1,905 to other areas.These numbers increased to 1,823 and 2,486 respectively. This ends my report. kiransielts. blogspot. com 8 Cambridge 2 test 4 The table below shows the figures for imprisonment in five countries between 1930 and 1980. Write a report for a university, lecturer describing the information shown below. The given column graph illustrates the figures for imprisonment in Great Britain, Australia, New Zealand, United States and Canada from 1930 to 1980. It is clear from the graph that there is considerable fluctuation in the figures for imprisonment from country to country.In Great Britain the numbers in prison have increased steadily from 30 000 in 1930 to 80,000 in 1980. On the other hand, in Australia, and particularly in New Zealand the numbers fell markedly from 1930 to 1940. Since then they increased gradually and reached 50,000 and approximately 85,000 for Australia and New Zealand respectively. Canad a is the only country in which the numbers in prison decreased over the fifty year period, although there were fluctuations in this trend. The figures for the United States indicate the greatest number of prisoners compared to the other four countries.The prison population in the United States increased very rapidly from 1970 to 1980. This ends my report. 0 20 40 60 80 100 120 140 160 1930 1940 1950 1960 1970 1980 in thousands Great Britain Australia New Zealand United States Canada kiransielts. blogspot. com 9 Cambridge 3 task 1 ( Same in Official materials ) The charts below show the number of Japanese tourists travelling abroad between 1985 and 1995 and Australia’s share of the Japanese tourist market. Write a report for a university lecturer describing the information shown below. In this report I am going to describe a column graph and a line graph.The column graph shows the number, in millions, of Japanese tourists visiting other countries from 1985 to 1995 and the line graph shows the percentage of those Japanese tourists visiting Australia over the same period. The column graph clearly shows an upward trend in the number of Japanese tourists. This number was approximately 5 million in the year 1985 and reached 15 million by the year 1995. This number trebled over the decade. There were, however, minor fluctuations over the period. It is clear from the line graph that Australia got 2% share of Japan’s tourist market. This umber also grew three times and by 1995, reached 6% with some minor ups and downs in between. It can be concluded that Australia’s share of Japan’s tourist market grew comparably over the period. kiransielts. blogspot. com 10 Cambridge 3 Test 2 The chart below shows the amount spent on six consumer goods in four European countries. Write a report for a university lecturer describing the information shown below. The given bar graph shows the amount of money the Germans, Italians, French and the British spend on consumer goods such as personal stereos, tennis racquets, perfumes, CDs, toys and photographic films.It is clear from the graph that Britain spends most heavily on the range of consumer goods included. In every case, British spend more than other countries. However, in the case of tennis racquets another country, Italy, spends almost the same. In contrast, Germany is generally the lowest spender. This is most evident in photographic film, where Germany spends much less than Britain. However, in tennis racquets and perfumes, Germany spends more than France. Meanwhile, France and Italy generally maintain middle positions. France spends more on CDs and photographic film but less on tennis racquets than Italy does.Italy’s spending on personal stereos is only marginally greater than that of France, while spending on toys is equal between the two. It is clear from the data given that there are some significant differences in spending habits within Europe. 100 120 140 160 180 Pho tographic film Toys CDs Perfume Tennis racquets Personal stereos Thousand pounds sterling Germany Italy France Britain kiransielts. blogspot. com 11 Cambridge 3 test 3 The charts below show the levels of participation in education and science in developing and industrialised countries in 1980 and 1990.Write a report for a university lecturer describing the information shown below. Average years of schooling Scientists and technicians per thousand people Spending on research and development The three column graphs illustrate the average years of schooling, numbers of scientists and technicians, and the spending on research and development in developing and developed countries. Figures are given for 1980 and 1990. It is clear from the charts that the figures for developed countries are much higher than those for developing nations. Also, the charts show an overall increase in participation in education and science from 1980 to 1990.People in developing nations attended school for an a verage of around 3 years, with only a slight increase in years of schooling from 1980 to 1990. On the other hand, the figure for industrialised countries rose from nearly 9 years of schooling in 1980 to nearly 11 years in 1990. From 1980 to 1990, the number of scientists and technicians in industrialised countries almost doubled from a little over 40 to about 70 per 1000 people. Spending on research and development also saw rapid growth in these countries, reaching $350 billion in 1990. By contrast, the number of science workers in eveloping countries remained below 20 per 1000 people, and research spending fell from about $50 billion to only $25 billion. This ends my report. 0 2 4 6 8 10 1980 1990 Years of schooling Developing countries Industrialised countries 0 20 40 60 80 1980 1990 Per thousand people Developing countries Industrialised countries 0 100 200 300 400 1980 1990 US $ billions Developing countries Industrialised countries kiransielts. blogspot. com 12 Cambridge 3 Test 4 The graph below shows the unemployment rates in the US and Japan between March 1993 and March 1999.Write a report for a university lecturer describing the information shown below The given line graph compares the unemployment rates between U. S. and Japan from March 93 to March 99. It can be seen from the graph that the unemployment rates in Japan increased over the period whereas that of America decreased over the period. In March, 1993, United States had seven percent of unemployed workforce which was three times more than that of Japan, where 2. 5% were unemployed. However, the unemployment rate in United States began declining slowly since March 1993, and reached 5% mark in the middle of 1996.Japan’s unemployment rate, however, doubled in three years. From then on, the percentage of unemployed workforce in United States remained roughly the same at about 5% until March 99, although there were minor fluctuations in the unemployment rate. As for Japan, the percentage of unemployed grew steadily but with fluctuations to reach 5. 0% in March 1999. The major conclusion that can be drawn using the graph, is that number of unemployed in USA decreased by about 2. 0% in the course of six years, while in Japan it actually increased by 2. 5% percent. As a result, in March 99, both Japan and U. S. ad about 5% of their work force unemployed. This ends my report. kiransielts. blogspot. com 13 Cambridge 4 AC Task 1 The graph below shows the demand for electricity in England during typical days in winter and summer. The pie chart shows how electricity is used in an average English home. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. The given line graph illustrates the daily demand for electricity in England during typical days in winter and summer while the pie chart outlines how electricity is taken into use in an average English household.From the graph, it is evident that the daily demand for elec tricity is generally more in winter than in summer. The consumption of electricity fluctuates at an average level of 40,000 units in winter. The least demand for electricity is at about 7 am and after that, it increases steadily and peaks at nearly 10 pm after which it again falls at midnight. As for summer, the demand for electricity is just under 20,000 units throughout the day. It gets to its peak at 2 pm 10 pm and bottoms at 9 am. The pie chart illustrates that 52. % of electricity is used for heating rooms and water. Around 17. 5% of electricity is provided for ovens, kettles, washing machines. 15% each is used for lighting, TV, radio and for vacuum cleaners, food mixers and electric tools. This ends my report. kiransielts. blogspot. com 14 Cambridge 4 AC task 2 The table below shows the proportion of different categories of families living in poverty in Australia in 1999. Summarise the information by selecting and reporting the main features, and make comparisons where relevan t. Write at least 150 words.Family type Proportion of people from each household type living in poverty single aged person 6% (54,000) aged couple 4% (48,000) single, no children 19% (359,000) couple, no children 7% (211,000) sole parent 21% (232,000) couple with children 12% (933,000) all households 11% (1,837,000) The given table illustrates the breakdown of the different type of families who were living in poverty in Australia in 1999. On average, 11% of all households, comprising almost two million people, were in this position.However, those consisting of only one parent or a single adult had almost double this proportion of poor people, with 21% and 19% respectively. Couples without children generally tended to be better off with only 7% in poverty whereas those with children were 12% . It is noticeable that for both types of household with children, a higher than average proportion were living in poverty at this time. Older people were generally less likely to be poor, though once again the trend favoured elderly couples (only 4%) rather than single elderly people (6%).Overall the table suggests that households of single adults and those with children were more likely to be living in poverty than those consisting of couples. kiransielts. blogspot. com 15 Cambridge 4 AC task 3 The chart below shows the different levels of post-school qualifications in Australia and the proportion of men and women who held them in 1999. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Post-school qualifications in Australia according to gender 1999 The given bar graph gives information about the percentage of men and women ho held different levels of post-school qualifications in Australia in 1999. It is clear that gender differences were more pronounced in some fields than others. We can see immediately that there were substantial differences in the proportion of men and women at different levels. The biggest di fference was at the lowest post-school level, where 90% men held a skilled vocational diploma compared with only 10% women. By contrast, more women held undergraduate diplomas (70%) and marginally more women reached degree level (55%).At the higher levels of education, men with postgraduate diplomas clearly outnumbered their female counterparts (70% and 30%, respectively), and also constituted 60% of Master's graduates. Thus we can see that more men than women hold qualifications at the lower and higher levels of education, while more women reach undergraduate diploma level than men. The gender difference is smallest at the level of Bachelor's degree, however. This ends my report. 0 10 20 30 40 50 60 70 80 90 100 Masters degree Postgraduate diploma Bachelor's degree Undergraduate diploma Skilled vocational diploma % Females Males iransielts. blogspot. com 16 Cambridge 4 test 4 The charts below give information about travel to and from the UK, and about the most popular countries for UK residents to visit. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Visits to and from the UK Most popular countries visited by UK residents 1999 Two graphs are given. The line graph shows data on the number of visits abroad by British people and visits from overseas residents to the UK, while the bar chart provides the figures of the popular countries chosen by UK residents to travel to.It is clear from the graph that the visits made by UK residents are more than the visits made to the UK by overseas residents. The trend for overseas visitors climbed steadily over the period of 20 years, from 10 million visits in 1979 to over 25 million in 1999. On the other hand, the visits made by the British had a significant increase of 41 million trips in the same period, from 11 million to 52 million. In 1999, over 12 million UK residents visited France, which was the most popular country of all, while a lesser number (9 million ) of travellers went to Spain.Visitors from other countries such as the USA, Greece, and Turkey had approximately 9 million visitors altogether. 0 5 10 15 Franc e Spain USA Greec e Turke y Millions of UK visitors kiransielts. blogspot. com 17 Cambridge 5 Test 1 The map below is of the town of Garlsdon. A new supermarket (S) is planned for the town. The map shows two possible sites for the supermarket. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. The given picture graph shows two potential sites for a supermarket that is planned there.Both sites have their pros and cons. The first potential location (S1) is outside the town itself, and is sited just off the main road to the town of Hindon which is 12 kms to the north-west. This site is in the countryside and so would be able to accommodate a lot of car parking. This would make it accessible to shoppers from both Hindon and Garlsdon who could travel by car. As it is also close to the railway line linking the two towns to Cransdon (25 km to the south-east), a potentially large number of shoppers would also be able to travel by train.In contrast, the suggested location, S2, is right in the town centre, which would be good for local residents. Theoretically the store could be accessed by road or rail from the surrounding towns, including Bransdon, but as the central area is a no-traffic zone, cars would be unable to park and access would be difficult. Overall, neither site is appropriate for all the towns, but for customers in Cransdon, Hindon and Garlsdon, the out-of town site (S1) would probably offer more advantages. This ends my report. kiransielts. blogspot. com 18 Cambridge 5 test 2The table below gives information about the underground railway systems in six cities. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Underground Railway systems City Date opened Kilometres of route Passenge rs per year (in millions) London 1863 394 775 Paris 1900 199 1191 Tokyo 1927 155 1927 Washington DC 1976 126 144 Kyoto 1981 11 45 Los Angeles 2001 28 50 The given table illustrates data about the underground railway systems in six cities which are London, Paris, Tokyo, Washington DC, Kyoto and Los Angeles.London has the oldest underground railway systems among the six cities. It was opened in the year 1863, and it is already 147 years old. Paris is the second oldest, which was opened in the year 1900. This was then followed by the opening of the railway systems in Tokyo, Washington DC and Kyoto. Los Angeles has the newest underground railway system, and was only opened in the year 2001. In terms of the size, London has the largest underground railway systems. It has 394 kilometres of route in total, which is nearly twice as large as the system in Paris. Kyoto, in contrast, has the smallest system.It only has 11 kilometres of route, which is more than 30 times less than that of Londo n. Interestingly, Tokyo, which only has 155 kilometres of route, serves the greatest number of passengers per year, at 1927 million passengers. The system in Paris has the second greatest number of passengers, at 1191 million passengers per year. The smallest underground railway system, Kyoto, serves the smallest number of passengers per year. Overall it can be seen that, the underground railway systems in different cities vary a lot in the site of the system, the number of passengers served per year and in the age of the system. iransielts. blogspot. com 19 Cambridge 5 test 3 The graph below shows the proportion of population aged 65 and over between 1940 1nd 2040 in three different countries. Summarise the information †¦Ã¢â‚¬ ¦.. The given line graph illustrates the proportion of 65+ year olds in Japan, Sweden and U. S. A. from 1940 to the present time with a prediction till 2040. Overall, it can be seen from the graph that in all three countries, the percentage of elderly pe ople is expected to increase by the year 2040. In 1940, the proportion of people aged 65 or more stood at only 5% in Japan, approximately 7% in Sweden and 9% in the U.S. However, while the figures for U. S. A. and Sweden grew to about 15% in 1990, the figure for Japan dipped to only 2. 5% for much of this period before rising to almost 5% again at the present time. It is expected that, the proportion of the elderly will continue to increase in the next two decades in the three countries. A most dramatic increase is predicted between 2030 and 2040 in Japan, by which time it is projected that the proportion of the elderly will be similar to all the three countries. This ends my report. kiransielts. blogspot. com 20 Cambridge 5 test 4The charts below show the main reasons for study among students of different age groups and the amount of support they received from their employers. Summarise the information by selecting and reporting the main features and make comparisons where relevant . Two column graphs are given. The first column graph shows the proportion of people of different age groups who studied for career or for interest. The second graph shows the amount of support they got from their employers in terms of time off or fees. From the first graph it is clear that there is a gradual decrease in study for career reasons with age.Nearly 80% of students under 26 years, study for their career. This percentage gradually declines by 10-20% every decade. Only 40% of 40-49yr olds and 18% of over 49yr olds study for career reasons. In contrast, the study because of interest increases with age. There are only 10% of under 26yr olds studying out of interest. The percentage increases slowly till the beginning of the fourth decade, and increases dramatically in late adulthood. Nearly same number of 40-49yr olds study for career and interest. However 70% of over 49yr olds study for interest in comparison to 18% studying for career reasons in that age group.The second gr aph shows that employer support is maximum (approximately 60%) for the under 26yr students. It drops rapidly to 32% up to the third decade of life, and then increases in late adulthood up to about 44%. It is unclear whether employer support is only for career-focused study, but the highest level is for those students who mainly study for career purposes. This ends my report. 0 10 20 30 40 50 60 70 80 under 26 26-29 30-39 40-49 over 49 % Age Reasons for study according to age of student For career For interest 0 10 20 30 40 50 60 70 under 26 26-29 30-39 40-49 over 49 % AgeEmployer support, by age group (Time off and help with fees) kiransielts. blogspot. com 21 Cambridge 6 Test 1 The graph and table below give information about water use worldwide and water consumption in two different countries. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Water consumption in Brazil and Congo in 2000 Country Population Irrigated land W ater consumption per person Brazil 176 million 26,500 km 2 359 m 3 Democratic Republic of Congo 5. 2 million 100 km 2 8 m 3 A line graph and a table are given.The line graph shows the water used worldwide in industries, agriculture and in households from 1900 to 2000. The table shows the water consumption in Brazil and Congo in 2000. It is clear from the line graph that throughout the century, the largest quantity of water was used for agricultural Purposes, and this increased dramatically from about 500 km? to around 3,000 km? in the year 2000. Water used in the industrial and domestic sectors also increased, but consumption was minimal until mid-century. From 1950 onwards, industrial use grew steadily to just over 1,000 km? , while domestic use rose more slowly to only 300 km? both far below the levels of consumption by agriculture. The table illustrates the differences in agriculture consumption in Brazil and the Democratic Republic of Congo in 2000. The amount of irrigated land in Brazil was 26,500 km? whereas that in the D. R. C. was only 100 km?. This means that a huge amount of water was used in agriculture in Brazil, and this is reflected in the figures for water consumption per person: 359 m? compared with only 8 m? in the Congo. With a population of 176 million, the figures for Brazil indicate how high agriculture water consumption can be in some countries.This ends my report. kiransielts. blogspot. com 22 Cambridge 6 test 2 The table below gives information about changes in modes of travel in England between 1985 and 2000. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Average distance in miles travelled per person per year by mode of travel 1985 2000 Walking 255 237 Bicycle 51 41 Car 3,199 4,806 Local bus 429 274 Long distance bus 54 124 Train 289 366 Taxi 13 42 Other 450 585 All modes 4,740 6,475The given table demonstrates the different modes of travel in England in 15 years from 1985 to 2000. In general, some modes gained popularity while the others became less popular. The travel modes which gained popularity in the period included cars, long distance buses, trains, taxis and others. Cars remained top among the modes in the 15 years, with their average miles increasing considerably from 3,199 in 1985 to 4,806 in 2000. The average miles covered by distance buses and taxis trebled over the period. Travelling on foot, by bicycles and by local buses lost popularity in the one and a half decade.Average travelling distance by local buses suffered the biggest decrease, dropping from 429 to 274, whilst the number of miles covered on foot and bikes fell mildly from 255 to 237 and from 51 to 41 respectively. Despite the decreases, however, the total miles travelled grew from 4,740 to 6,475. Overall, the total travelling distance in the country grew in 15 years. Cars, long distance buses, trains, taxis and other modes of travel were more popular and walking, bicycling and local transportation less popular. kiransielts. blogspot. com 23 Cambridge 6 test 3The diagrams below show the life cycle of the silkworm and the stages in the production of silk cloth. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Two processes are given. The cyclical process shows the lifecycle of the silkworm. The linear process shows the production of silk cloth. It can be seen from the first diagram that there are four main stages in the life of the silkworm. First of all, eggs are produced by the moth and it takes ten days for each egg to become a silkworm larva that feeds on mulberry leaves.This stage lasts for up to six weeks until the larva produces a cocoon of silk thread around itself. After a period of about three weeks, the adult moths eventually emerge from these cocoons and the life cycle begins again. The cocoons are used for the production of silk cloth. First of all, they are boiled in water and the th reads can be separated by unwinding them. Each thread is between 300 and 900 metres long. The threads are then twisted together, dyed and finally used to produce cloth in the weaving stage.Overall, the diagrams show that the cocoon stage of the silkworm can be used to produce silk cloth through a very simple process. kiransielts. blogspot. com 24 CAMBRIDGE 6 TEST 4 The charts below give information about USA marriage and divorce rates between 1970 and 2000, and the marital status of adult Americans in two of the years. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Number of marriages and divorces in the U. S. A. 1970-2000 Marital status of adult Americans, 1970 and 2000The two bar charts compare the number of married and divorced people in USA over a span of 30 years from 1970 to 2000 and the overall marital status of US adults in 1970 and 2000. As can be seen from the first chart, over the period of 30 years, the number of marriages experienced a steady fall while the number of divorces fluctuated. To begin with, in 1970 and 1980, the number of marriages in USA stood at 2. 5 million. However, divorces were 1 million in 1970 and increased to 1. 4 million in 1980. There was a steady fall in the numbers of marriages after 1980 and the number reached 2 million by 2000. Divorces decreased slightly from 1. million in 1990 to 1 million in 2000. The year 1980 witnessed the greatest number of divorces and meanwhile, the number of divorces in 2000 drew even with that in 1970. As we look at the other chart, we see that the percentages of those who were never married increased from 14% to 20% and those who chose to end their marriages by divorce increased from 1% to 9% by 2000. In terms of the other two categories, namely, married and widowed, the figures for 1970 were higher than those for 2000. The percentage of married decreased from 70% to 60% and those widowed decreased from 6% to 5% over the years. This ends my report. 0. 5 1 1. 5 2 2. 5 3 1970 1980 1990 2000 millions Marriages Divorces 0 10 20 30 40 50 60 70 80 Never married MarriedWidowedDivorced Percentage of adults 1970 2000 kiransielts. blogspot. com 25 Cambridge 7 test 1 The table below gives information on consumer spending on different items in five different countries in 2002. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Percentage of national consumer expenditure by category – 2002 Country Food/Drinks/tobacco Clothing/Footwear Leisure/Education Ireland 28. 91% 6. 43% 2. 21% Italy 16. 6% 9. 00% 3. 20% Spain 18. 80% 6. 51% 1. 98% Sweden 15. 77% 5. 40% 3. 22% Turkey 32. 14% 6. 63% 4. 35% The given table illustrates the amount of money spent by the Irish, Italians, Spanish, Swedes and Turks on different items in 2002. Overall, it can be seen that people of all countries spent the maximum on food/drinks and tobacco and the minimum on leisure and education. The people of Turkey spent approximately a third of their income (32. 14%) on food, drink and tobacco which was closely followed by the people of Ireland at 28. 91%. The Italians, Spanish and Swedes spent 15-20 % on these items.The Italians outstripped all others in spending on clothing and footwear. They spent 9% on these items whereas all others spent between 5% and 7% on these items. All the countries spent the least amount on leisure and education (less than 5%). However the Spanish spent below 2% on these which was the lowest among all. It can be said that in 2002, the consumer expenditure on various items had some similarities and some differences. kiransielts. blogspot. com 26 Cambridge 7 test 2 The graph below shows the consumption of fish and some different kinds of meat in a European country between 1979 and 2004.Summarise the information by selecting and reporting the main features, and make comparisons where relevant. The given line graph illustrates the changes in the amounts of beef, lamb, chicken and fish consumed in a particular European country between 1979 and 2004. In 1979 beef was by far the most popular of these foods, with about 225 grams consumed per person per week. Lamb and chicken were eaten in similar quantities (around 150 grams), while much less fish was consumed (just over 50 grams). However, during this 25-year period the consumption of beef and lamb fell dramatically to approximately 100 grams and 55 grams respectively.The consumption of fish also declined, but much less significantly to just below 50 grams. Therefore, although it remained the least popular food, consumption levels were the most stable. The consumption of chicken, on the other hand, showed an upward trend, overtaking that of lamb in 1980 and that of beef in 1989. By 2004 it had soared to almost 250 grams per person per week. Overall, the graph shows how the consumption of chicken increased dramatically while the popularity of these other foods decreased over th e period. kiransielts. blogspot. com 27 Cambridge 7 test 3The chart below shows information about changes in average house prices in five different cities between 1990 and 2002 compared with the average house prices in 1989. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Percentage change in average house prices in five cities 1990-2002 compared with 1989 The given column graph illustrates the changes in average house prices in five different cities located in five different countries from 1990 to 2002 as compared to the prices in 1989. There were considerable variations in the average house prices over the period.During the period from 1990 to 1995, the average house prices fell significantly by 5% in New York(U. S. A. ), 7. 5% each in Tokyo(Japan) and London(U. K. ) whereas the average house prices increased slightly by 2% and 2. 5% in Madrid (Spain) and Frankfurt(Germany) respectively. In the next seven year period, th e average house prices fell only in Tokyo by 5% whereas the prices increased in all other four cities. The increase was most pronounced in London, where it was 12%. In all other cities it was below 5%, the least (2%) being in Frankfurt.It is clear that the average house prices picked up most in the latter seven years of this 12 year period. kiransielts. blogspot. com 28 Cambridge 7 test 4 The pie charts below show units of electricity production by fuel source in Australia and France in 1980 and 2000. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. The given pie charts compare the sources of electricity in Australia and France in the years 1980 and 2000. Between these years electricity production almost doubled, rising from 100 units to 170 in Australia, and from 90 to 180 units in France.In 1980 in Australia, a total of 100 units of electricity were produced out of which half the amount of electricity was produced from co al and the rest was produced from natural gas, hydro power (each producing 20 units) and oil (which produced only 10 units). By 2000, coal was used to produce more than 75% of electricity and only hydro continued to be another significant source supplying approximately 20%. A negligible amount (2 units each) was produced from oil and natural gas. In contrast, France used coal as a source for only 25 units of electricity in 1980, which was matched by natural gas.The remaining 40 units were produced largely from oil and nuclear power, with hydro contributing only 5 units. But by 2000, nuclear power, which was not used at all in Australia, had developed into the main source, producing almost 75% of electricity, at 126 units, while coal and oil together produced only 50 units. Other sources were no longer significant. Overall, it is clear that by 2000 these two countries relied on different principal fuel sources: Australia relied on coal and France on nuclear power. kiransielts. blogsp ot. com 29 GRAPHS FROM IELTS BOOKS Step up to IELTSThe pictures below show how someone can be tracked using an electronic tracking device. Write a report for a university lecturer describing the information shown. The diagram illustrates how an electronic tracking device can be fitted to someone's clothing or hidden in a bag, in order to allow that person to be tracked and located. There are three basic stages to the process. The first stage in the tracking process is to hide the device (the tracker) in an appropriate place such as a bag or the person’s clothing. The location of the device is monitored by satellite. A message is transmitted from the device to a transmission tower.It is received and then re-transmitted as a text message to a mobile phone indicating exactly where the person is. His or her location can also be picked up on a computer / internet website. The device is able to provide details such as the name of the street or pinpoint a specific place on a map/scr een. A device of this nature could be very effective as a means of tracking and locating someone such as a school child. kiransielts. blogspot. com 30 Step up to IELTS The diagram below contains information about distribution of water usage in Australia and the average household water usage in Australia.Write a report for a university lecturer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. A. Distribution of water usage in Australia B. Average household water usage in Australia The given column graph and pie chart relate to different aspects of water consumption in Australia. The column graph provides an overview of how water is used generally, whereas the pie chart gives a breakdown of household water usage. From the column graph we can see that a slightly higher percentage of water goes on irrigation than on urban usage, 45 per cent in fact, while the proportion of water used in industry is approximately 10 per cent, is far smaller than in either of these other areas.From the chart we can see that by far the largest proportion of domestic water, well over 50% in fact, goes into gardens and swimming pools. Drinking and cooking account for a smaller volume of water consumption than personal hygiene and clothes washing, which together make up about 25%. A very small percentage of water is used for other purposes which are not identified in the chart. When read together, the two charts provide a useful overview of water use in Australia. 0 10 20 30 40 50 Urban usage Irrigation Industry Other Purposes for which water is used ( is shown as percentage of total) Gardens / wimming pools personal hygeine washing clothes drinking / cooking Other Gardens / swimming pools personal hygeine washing clothes drinking / cooking Other kiransielts. blogspot. com 31 Step up to IELTS The diagrams below contain information about land and light penetration under the ocean. Write a report for a university lecturer describing the information shown below. The two diagrams illustrate the shape and formation o f the land under the sea. The first profile provides a cross section of the coast of a continent beneath the surface of the sea, and illustrates that the continental shelf oes to a depth of approximately 200 metres below sea level. The land then drops abruptly to the bottom of the ocean, which is known as the sea floor. The second diagram focuses on the depth of the ocean and the amount of light that penetrates to the bottom. Sea level is shown as 0 m and the first 200 m below the surface is referred to as the sunlight zone. This is where the continental shelf ends. Below this is the twilight zone, which descends for 800 m. The water temperature shown is approximately 5 °C in this zone. The area between 1000 m and 4000 m is known as the dark zone, with a water temperature of I-2 °C.Almost no light can penetrate this far down. Profile across the sea coast of a continent (not to scale) Depth zones of the ocean kiransielts. blogspot. com 32 Step up to IELTS The chart and graph belo w give information about sales and share prices for Coca-Cola. Write a report for a university lecturer describing the information shown below. Two graphs are given. The pie chart shows the worldwide distribution of sales of Coca-Cola in the year 2000 and the line graph shows the change in share prices between 1996 and 2001. In the year 2000, Coca-Cola sold a total of 17. 1 billion cases of their fizzy drink product worldwide.The largest consumer was North America, where 30. 4 per cent of the total volume was purchased. The second largest consumer was Latin America. Europe and Asia purchased 20. 5 and 16. 4 per cent of the total volume respectively, while Africa and the Middle East remained fairly small consumers at 7 per cent of the total volume of sales. Form the line graph it is clear that since 1996, share prices for Coca-Cola have fluctuated. In that year, shares were valued at approximately $35. Between 1996 and 1997, however, prices rose significantly to $70 per share. They d ipped a little in mid-1997 and then peaked at $80 per share in mid-98.From then until 2000 their value fell consistently but there was a slight rise in mid-2000. This ends my report. North America , 30. 4 Latin America, 25. 7 Europe, 20. 5 Asia, 16. 4 Africa and Middle East, 7 A lot of bottles -Coca-Cola's unit case volume by region, 2000, % of total ( Total -17. 1 bn) kiransielts. blogspot. com 33 Step up to IELTS The chart below gives information about global sales of games software, CDs and DVD or video. Write a report for a university lecturer describing the information. ? You should write at least 150 words. ? You should spend about 20 minutes on this task.The given column graph shows the sales of video material / DVDs, games software and CDs around the world in billions of dollars from 2000 to 2003. It can be seen that the sales of videos / DVDs and games software increasedconsiderably, while the sales of CDs went down slightly over the three year period. Between 2000 and 2003 , the sale of videos and DVDs rose by approximately 13 billion dollars. In 2000, just under 20 billion dollars worth of these items were sold, but in 2003, this figure had risen to a little over 30 billion dollars. The sales of games software also rose during this period, but less sharply.Sales increased from about 13 billion dollars in 2000 to just under 20 billion dollars three years later. By contrast, during the same time period, the sale of CDs fell from 35 billion dollars in 2000 to about 32. 5 billion dollars in 2003. kiransielts. blogspot. com 34 Step up to IELTS The tables below show average yearly temperatures and rainfall for two cities in Australia. Describe the charts and make comparisons where relevant. Average yearly temperatures and rainfall for Brisbane and Melbourne in Australia Brisbane climate Jan. Apr. July Oct. Max ° C 29 27 21 26 Min ° C 21 17 11 16Rainfall mm 169 86 66 102 Rainy days 14 11 7 10 Melbourne climate Jan. Apr. July Oct. Max ° C 26 20 13 20 M in ° C 14 11 4 9 Rainfall mm 48 57 49 67 Rainy days 8 12 15 14 The given tables compare the average annual temperatures and rainfall for two cities Brisbane and Melbourne in Australia. It can be seen from the tables that there are some similarities and some differences in the climates. Brisbane and Melbourne have similar climates. However, we can see from the information provided that Brisbane is warmer than Melbourne although the differences in temperature are not huge.One interesting point is that the temperature in Brisbane never falls below 11 ° C, even in winter in July. Melbourne on the other hand experiences colder winters with average minimum temperatures as low as 4 °. Both Melbourne and Brisbane have good annual rainfall. Brisbane, however, receives almost twice as much rain as Melbourne, while it has fewer wetter days. The wettest months in both cities are January and October, although neither city has a totally dry season, according to the data. So we can see that the climates of both cities have some similarities and some variations. iransielts. blogspot. com 35 Step up to IELTS The graph below shows the world oil production since 1980 with a forecast till 2020. Write a report †¦Ã¢â‚¬ ¦. The graph gives the past, present and future data concerning the production of the world’s oil in OPEC and non-OPEC countries. The figures show that while the production of oil in Middle Eastern OPEC countries is predicted to increase considerably, oil production elsewhere is likely to fall. Between 1980 and 2000, most of the world’s oil came from non-OPEC countries; only two million barrels were produced by OPEC countries.Since then these figures have changed considerably. Between 2000 and 2010, it is shown that approximately 10 million has come from Middle Eastern OPEC countries, while a further 10 million barrels has been provided by other OPEC or non-OPEC countries. It is predicted that oil production is likely to stabilise between 201 0 and 2020. However, a lot more of this oil is expected to come from the Middle Eastern OPEC countries, and under 5 million barrels per day from other areas. 0 5 10 15 20 1980-2000 2000-2010 2010-2020 Forecast in the world oil production -million barrels / dayNon OPEC Other OPEC OPEC Middle east kiransielts. blogspot. com 36 Prepare for IELTS – AC The following diagram shows nitrogen sources and concentration levels in the groundwater of a coastal city. Summarise the information by selecting and reporting the main features. This diagram shows the sources and concentration levels of nitrogen in the groundwater of a coastal city. It can be seen from the diagram that nitrogen is oxidised by lightning or fixed by vegetation. Domestic wastes and fertilizers used in gardens also add to the nitrogen in the water table.Industries add nitrogen through leaks from storage tanks and wastewater ponds, and the disposal of waste in landfills may lead to more nitrogen entering the water tabl e. The heaviest concentration of nitrogen comes from industry, from household liquid waste, and from landfill. The groundwater flows toward the sea and discharges into the ocean in the groundwater discharge zone. From the water table, some nitrogen is taken up by soil particles. Nitrogen is also added back to the soil by de-nitrification and degassing of ammonia.Therefore the concentration tends to decrease near the saltwater interface and between the areas of high concentration of nitrogen which descend from industry and waste disposal. In this way the nitrogen cycle goes on. kiransielts. blogspot. com 37 Prepare for IELTS – AC – Insearch The table below shows consumer preferences for the features of automatic washing machines in different countries. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. EXHIBIT ONE: CONSUMER PREFERENCES AS TO AUTOMATIC WASHING MACHINE FEATURES, BY COUNTRY FEATURES UNITEDKINGDOM GE RMANY FRANCE SWEDEN Shell dimensions [height and width] 34†³ & narrow 34†³ & wide 34†³ & narrow 34†³ & wide Drum material Enamel Stainless steel Enamel Stainless steel Loading Top Front Front Front Capacity 5 kilos 6 kilos 5 kilos 6 kilos Spin speed 700 rpm 850 rpm 600 rpm 800 rpm Water heating system Yes No No Yes Styling features Inconspicuous appearance Indestructible appearance Elegant appearance Strong appearance Washing action Agitator Tumble Agitator Tumble The table shows consumer preferences for washing machines in four different European countries.In the United Kingdom [UK) and France consumers prefer 34†³ and narrow shells whereas in Germany and Sweden they prefer 34†³ and wide shells. The load capacity varies slightly between 5 and 6 kilos. The preferred spin speed ranges from 850 rpm [Germany], 800 rpm [Sweden], 700 rpm [UK], to 600 rpm [France]. The preferred drum material is enamel in the UK and France whereas it is stainless steel in the other countries. Consumers in every country except the UK prefer front loading to top loading machines. The British and the Swedes opt for a water heating system, but this is not so elsewhere.Each country has a different preference for styling features, the British favouring an inconspicuous appearance, the Germans requiring a machine which looks indestructible, the French an elegant machine and the Swedes a strong-looking machine. The final feature, the washing action, sees a division between the UK and France where consumers prefer an agitator, and the other countries where a tumble action is preferred. This ends my report. kiransielts. blogspot. com 38 Prepare for IELTS – AC – Insearch The following graphs give information about the Gross Domestic Product (GDP) and employment sectors of a developing country.Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Sectoral distribution of employment and GDP,1992 Em ployment GDP Natural Resources 77. 4% 19. 2% Industry 3. 6% 15. 4% Services Trade, restaurants, hotels 4. 9% 37. 1% Transport. communication 1. 6% 8. 4% Government 8. 7% 12. 5% Other 3. 8% 7. 4% TOTAL 100% 100% The table shows the percentage of people employed in different sectors of the economy in 1992, and the percentage of GDP which they produced. The main economic sectors are natural resources, industry and services.The line graph shows the trends in the percentage of GDP between 1986 and 1995. The first graph reveals that although 77. 4% of the population worked in natural resources in 1992, they produced only 19. 2% of GDP. However, the 3. 6% of the population who worked in industry produced 15. 4% of GDP, and the 15. 2% who worked in the service sector produced 58% of GDP. The second graph shows that the percentage of GDP in the services sector fell steadily from approximately 65% to 53%. In 1986 natural resources provided more than 25% of GDP, but this declined to less than 20% in 1992, recovered in 1993 but fell below 20% in 1995.Industry earned less than 10% of GDP in 1986, but rose to almost 20% in 1995. The two graphs reveal that GDP was earned primarily by the service sector. kiransielts. blogspot. com 39 Prepare for IELTS – AC – Insearch The graphs below show the enrolment of overseas students and local students in Australian universities over a ten year period. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Enrolments 1989-1999 The two graphs show student enrolment trends over a ten-year period, from 1989-1999, in Australian universities.The first graph illustrates overseas student enrolments and the second local student enrolments. The first graph clearly shows that new overseas students continue to enrol in Australian universities. In 1999 there were approximately 80,000 overseas students [around half of whom were new students). The rate of increase in the number of ov erseas students has been dramatic, doubling every five years, from just under 9,000 in 1989, to 20,000 in 1994 and then over 40,000 in 1999. The local student population was around 600,000 in 1999 with just 200,000 of these being new students.This was just 33% of the local total. It was a significant decline from 50% ten years before, when the total local student population was 400,000 out of which approximately 200,000 were new students. The trends clearly demonstrate that growth can be expected to continue from overseas students but not for local students. The two graphs clearly demonstrate increasing demand for Australian university education by overseas students [increasing 400%] with a significantly smaller increase by local students [just 50%J for this period. kiransielts. blogspot. com 40 Prepare for IELTS – AC – InsearchThe graphs below show the post-school qualifications held by Australians in the age groups 25 to 34 and 55 to 69. Summarise the information by selecting and reporting main features, and make comparisons where relevant. POST SCHOOL QUALIFICATIONS 357,500 Australians aged between 25 and 34 hold a degree. Their main fields of study were: 104,800 Australians aged between 55 and 69 hold a degree. Their main fields of study were: These two pie charts show the differences between two groups of Australians [25 to 34 and 55 to 69 year olds] in terms of their post-school qualifications.The most striking feature of the pie charts is the huge number of people with qualifications. The younger group is more than three times bigger than the older group [347,500 compared to 104,800). Comparing the two groups, architecture and medicine were less popular with younger graduates; medicine was lower in popularity by almost 4%. However, the biggest loss was to engineering, which was preferred by 19. 27% of the older age group as compared to 9. 35% of the younger age group. Some subjects were more popular with the younger age group.The biggest g ains in graduate numbers were made by Science, Maths and Computers which, as a group, were held by 18. 19%. Administration was 4. 1% more popular in the 25 to 34 year olds. To sum up, the graphs show that the number of young graduates were threefold more than the number of older graduates. Social Sciences, Arts, 19. 48% other, 2. 24% law, 5. 54% medicine, 7. 40% Architecture, 1. 85% Engineering, 9. 36% Veterinary, Agriculture, 2. 10% Science, Mths, Computers, 18. 19 % Education, 14. 76% Administration, 19. 08% Social Sciences, Arts, 20. 42% other, 2. 48% law, 3. 34% medicine, 11. 31% Architecture, 2. 92% Engineering, 19. 7% Veterinary, Agriculture, 2. 00% Science, Mths, Computers, 10. 11 % Education, 13. 17% Administration, 14. 98% kiransielts. blogspot. com 41 Ac task 1 High Impact The graph shows typical levels in enthusiasm, confidence and ability of students attending a ten week IELTS class. Write a report for a university lecturer describing the information given below. The giv en line graph shows the changes in three factors affecting students over a ten week period in an IELTS class. Overall it can be seen that ability increases a lot over the ten week period and confidence also increases but enthusiasm drops over the time.The most striking point is that at the beginning of the course, students' enthusiasm is almost 100 per cent whereas confidence and ability are only slightly above 20 per cent. Over the first four weeks, both confidence and ability increase, while enthusiasm declines steadily until the sixth week. Confidence takes a sharp fall but then rises