Saturday, December 14, 2019
Pramanik Containers And The Bottleneck Free Essays
Printing plates were hard to locate when required for repeat orders which lead to constant delay in start of work. Shank and his crew often had to work overtime to complete the orders due to mismanagement of plates. Biennials is not ready to spend any money to upgrade the system but puppyish wants to improve the storage of plates. We will write a custom essay sample on Pramanik Containers And The Bottleneck or any similar topic only for you Order Now He should look to outsource storage and delivery of plates to external firm and introduce ERP technology for the same. WORD COUNT: 120 SITUATIONAL ANALYSIS Paranoia containers Pat Ltd, established in 1977 was a family based business owned by Biennials Meta in Iambi. They used to manufacture customized aerosol containers and was the sole supplier of cans to BBC Pharmacy, a large NC since 1977. An informal meeting between Biennials Meta and Moan Sings, purchasing director of BBC Company had initiated the business partnership and within a yearââ¬â¢s time Paranoia supplied aerosol cans to BBC Pharmacy. Paranoia had created a value on its own through product quality and fast service. Many new customers tied up with Paranoia because of its ever spreading capability and quality service (for which they were known) which resulted into an annual sales of about RSI 315 million by 009. Biennials was also interested in bidding for new business and supply aerosol cans to Radiant healthcare who were entering Indian market to sell deodorants. Paranoia used to manufacture aerosol cans according to specific customer requirements biz. Size, shape, diameter of cans. These requirements were met by installation of 4 high speed automatic fabrication machines which operated at a rate of 25 cans per minute. The printing department had to decorate cans according to customers specifications and this required a high-capacity machine which could print 300 parts per minute. By 2010, Puppyish Meta son of Biennials Meta Joined his family business after completing his family managed business (FM) program. On his first day in the company he walked into the printing area and saw Shank, the head printer sleeping on the Job and also observed that operation management in printing department was in total mess. Printing plates required for printing process were hardly found in time resulting in delay of entire process. Upon enquiring from Rakes the Accounts Assistant of the company he got to know that plates used for new orders were kept in storeroom after use to be subsequently used in repeat orders. But there was no proper mechanism in place for arrangement of plates so they could not be located easily. So to compensate the time lost in finding the plates employees often worked overweight to complete the order. It resulted in extra costs as workers were paid overtime wages and new plates were made only in emergency orders in case old ones were not found. Paranoia received about 60 orders per day and manufactured 30,000 cans per day. It had produced nearly 30,000 designs during last 15 years. Plates of all these customers were maintained for use in case of new order. Maintaining accounts of such vast data required meticulous work. But Shank insisted that they should hire another person to maintain the registers as he was already busy running the machine but this was not acceptable to Biennials. Puppyish decided to deal with the problems and discuss the same with his father. Puppyish wanted to restructure the storage operations of plates in his company, but further investment is not acceptable to his father. So Puppyish has to come up with a concrete plan whether he should introduce technology for data maintenance of printing plates, reduce the extra costs which are paid for working overtime or he would hire extra employees to maintain the registers of plates. PROBLEM STATEMENT Improper management of print plates records leading to unnecessary load on the employees of printing department resulting to the low efficiency and extra costs. Biennials was not ready to make any investments in upgrading the present system. OBJECTIVES: 1 . To improve operation and time managing department of printing division with minimum extra cost. 2. To store and locate printing plates in an efficient manner. 3. To introduce technology for maintaining data of printing plates and customers orders. 4. To reduce excessive work load on employees. OPTIONS: 1. Buy a new warehouse or rent it to store printing plates. 2. To introduce technology like ERP system to maintain computerized data of printing plates. 3. Hire extra people to specifically maintain printing plates registers. 4. Outsourcing the work to some company so they can maintain data storage of printing plates properly. EVALUATION OF OPTIONS: OPTIONS o c s 1. Buying a new warehouse will require lot of investments initially as well further operations costs for running the facility as well buy new equipments. It would be beneficial for proper maintenance of plates, cost incurred would hinder its implementation. Introducing ERP system will professionalism the system. It would store information of each and every plate and employees will be able to prepare printing plates whenever customers place their orders. But it will require huge setup cost and they will have to hire employees and train them. 3. Hiring employees for maintaining record of plates will be a better option keeping cos t factor in mind. Although it will lead to extra costs but it will be negligible as they were paying Shank and his crew overtime wages. Also it will reduce unnecessary load of current employees and they will be able concentrate properly on their work. But for maintaining huge amount of data, use of technology is advisable. 4. Outsourcing maintenance of printing plates to external firm will help Paranoia to focus on its core service of manufacturing and supplying aerosol cans which they are known for. Printing plates can be made depending on customers order and the outsourcing firm can maintain the data according to that. This will help employees of printing department to focus on decorations of cans and need not worry about locating plates for every order. But this implementation requires investment and he will have to convince his father who is not willing to spend any money. RECOMMENDATION: Puppyish should try to negotiate with his father and convince him to invest money in outsourcing firm and to reduce constant bottleneck in printing department. Although hiring new employees will avoid extra costs but recommendation would be to outsource the work to the external firm. As Paranoia is well known aerosol manufacturer company,they should focus on its better quality service and fast service and let the external firm take care of the records of printing plates. This will reduce load from Shank as well as his crews shoulders and they will be able to work efficiently on printing machines. CONNECTIONAL: Puppyish has to come up with a concrete plan and convince his father and take him into confidence to invest the money into the outsourcing firm by showing him that they are already spending extra cost due to mismanagement of printing plates so they can cut down on the unnecessary spending which is affecting the company and customers not receiving their delivery orders completely due to orders becoming an emergency order. To implement the idea of outsourcing firm Puppyish should ask his team to float tenders to invite firms interested in storing and delivering printing late. CONTINGENCY PLAN: Puppyish should implement ERP technology in the firm as the data storage of the printing plates will be computerized. It will equip the company and it would help him as the company looks to expand the business in the future. Word count-11 50 UNDERTAKING To Whom It May Concern: l, Rural Augural, hereby declare that this assignment is my original work and is not copied from anyone/anywhere. If found similar with sources, I take complete responsibility of action taken thereof by WAC team. Signature NAME: Rural Augural ROLL NO: 131246 SECTION: B How to cite Pramanik Containers And The Bottleneck, Papers
Friday, December 6, 2019
Preferential hiring Essay Example For Students
Preferential hiring Essay In recent years preferential hiring has become an issue of great interest. Preferential hiring, which was devised to createharmony between the different races and sexes, has divided the lines even more. Supporters on both sides seem fixed in their positions and often refuse to listen to the other groups platform. In this essay, the recipients of preferential hiring will be either black or female, and the position in question will be a professorship on the university level. The hirings in question are cases that involve several candidates, all roughly equal in their qualifications (including experience, education, people skills, etc.), with the only difference being race and/or sex. What we have here is a case of predetermined preference. The two candidates in question are equal in all ways, except race. The black applicant is selected, not because of skills or qualifications (in that case the white man would have provided the same result), but for his skin color. This seems to be bla tant discrimination, but many believe it is justified. Some feel retribution for years of discrimination is reason enough, but that issue will be discussed later. First, lets focus on why this is not a solution to creating an unbiased society. Martin Luther King Jr. had a dream: I have a dream that my four little children will one day live in a nation where they will notbe judged by the color of their skin, but by the content of their character. He desired a world without discrimination, withoutprejudice, and without stereotypes. The fundamental lesson years of discrimination should have taught is that to give anyone preference based on skin color, sex, or religious beliefs is, in one word, wrong. As Martin Luther King Jr. stated, judgment based on skin color must not exist. All preferential hiring does is keep judgments based on skin color alive. Race and sex should not be issues in todays society, yet preferential hiring continues to make these factors issues by treating minoritie s as a group rather than as individuals. More importantly preferential hiring may actually fuel, rather than extinguish, feelings of racial hostility. Applying the concept of preferential hiring to another situation may help elucidate its shortcomings. A party of white men and a party of black men both arrive at a restaurant at the same time and only one table is free. The headwaiter can only seat one party and must make a decision. According to preferential hiring theory it is necessary to seat the black party first, since historically blacks have been discriminated against when seated in restaurants. In another situation, a white man and a black man are both equidistant from the last seat on the bus. Both men are the same age, have no medical problems, and are equal in all ways except skin color. Should the black man get the seat since in the past black men have been discriminated against? We could continue this practice for several centuries before the debt we owe for depriving b lacks of a seat on the bus would be paid. Perhaps these examples are invalid. It could be said that jobs are a different issue. They help define social status and provide economic well-being. They might even boost self-confidence, something that discrimination has stolen. Two points must be considered before moving any further. First, blacks may learn better from a black, and women may learn better from a woman. Second, hiring women and blacks will provide role models for others. The first point Thomson quickly concedes as likely to be false. Discussion about the second point however is required, and will, in effect, serve to negate the first point as well. First, lets create a character, Bill. Bill is grossly overweight and unattractive. Studies have shown that many employersdiscriminate (whether subconsciously or not), against both overweight and unattractive individuals. Unfortunately for Bill, he fits into both categories. His inability to land a job reflective of his abilities, coupled with years of public humiliation through jokesmade at his expense, has destroyed his self-esteem. This has caused him to accept as fact the notion that he will never be able to reach his goals. Few Bill success stories exist, only further plummeting his self-confidence. This example sounds strikingly similar to a common argument for preferential hiring. I have been discriminated against, which has caused my self esteem to fall, and now I am stuck, with few role models to follow. Bills success has probably been thwarted by more sources than the todays average black or female, but there is no provision in preferential hiring for him. Just like no one can control their race or skin color, Bills obesity is caused by a medical problem beyond treatment. Selective preferential hiring wont work. Even if one doesnt accept the fact that preferential hiring discriminates against the white male, one must accept the fact that preferential hiring discriminates against Bill. .ue3779e9969c1511d204935fce4e47556 , .ue3779e9969c1511d204935fce4e47556 .postImageUrl , .ue3779e9969c1511d204935fce4e47556 .centered-text-area { min-height: 80px; position: relative; } .ue3779e9969c1511d204935fce4e47556 , .ue3779e9969c1511d204935fce4e47556:hover , .ue3779e9969c1511d204935fce4e47556:visited , .ue3779e9969c1511d204935fce4e47556:active { border:0!important; } .ue3779e9969c1511d204935fce4e47556 .clearfix:after { content: ""; display: table; clear: both; } .ue3779e9969c1511d204935fce4e47556 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue3779e9969c1511d204935fce4e47556:active , .ue3779e9969c1511d204935fce4e47556:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue3779e9969c1511d204935fce4e47556 .centered-text-area { width: 100%; position: relative ; } .ue3779e9969c1511d204935fce4e47556 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue3779e9969c1511d204935fce4e47556 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue3779e9969c1511d204935fce4e47556 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue3779e9969c1511d204935fce4e47556:hover .ctaButton { background-color: #34495E!important; } .ue3779e9969c1511d204935fce4e47556 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue3779e9969c1511d204935fce4e47556 .ue3779e9969c1511d204935fce4e47556-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue3779e9969c1511d204935fce4e47556:after { content: ""; display: block; clear: both; } READ: Genocide Essay Now lets assume that this argumentation is invalid for one reason or another. Lets assume the lack of self-confidence andself-respect that todays blacks and women are suffering from may deserve some compensation. But before continuing, it seems necessary to narrow the range of who qualifies for compensation for suffering. The issue at hand concerns todays blacks and todays women. Todays society is not responsible for incidents preceding its own existence. Other opinions may not coincide with this belief, but I do not feel any responsibility for the positive or negative actions of my grandfather or my father. However, as a member of society I will take responsibility for the positive or negative actions of society today. For example, todays society is not responsible for blacks or womens lack of voting rights years ago. If for some reason we were responsible, how could this possibly be repaid? Make a black or female vote count two or three times? No, this is preposterous. We have canc eled our debts, simply by giving them a right to vote and a say in the election of their representatives. Now that is not to say that todays society is not responsible for the discrimination of blacks and women in recent years. But, even prior to the lifetime of those that would be most affected by preferential hiring: both blacks and women have had the right to vote; discrimination based on race, color, religion, or sex has been illegal; segregation has ended; and thecivil rights movement has taken place. Clearly, we live in a different United States than out predecessors. Todays blacks and women may still experience some repercussions of discrimination, but for decades laws have been enforced prohibiting discrimination. If someone discriminates against a black today, charges could be filed against that person and that person will be punished. That is the bottom line. Preferential treatment cannot be given to victims of all crimes. It would become chaotic trying pin the level of pr eference a victim should get for different crimes. For a moment lets digress to the case of Judy. Judy was raped. All society can offer her is the punishment of her rapist, if her rapist is found guilty. Sure, Judy will probably suffer for the rest of her life believing that it was her fault; she will lose self-respect and self-confidence. But is Judy going to receive preferential treatment when she walks into an office and applies for a job? There is no space on a job application for Judy to say: I should receive special consideration, because several years ago I was raped. This rape has caused me years of anguish, and now I lack the self-confidence I once had. All this has cause me to underachieve in school and in life. Please consider this when you review my application. If Judy, who lost her self-confidence and self-respect through the violation of her rights by a member of society, is given no compensation for her trauma, why should blacks or women? All society owes the victim of a crime is that the criminal be punished if in fact a law was breached. Possibly their case is more powerful. Not all women (or men) are raped each year, but most blacks and women have been discriminated against at some point in their life. Could we possibly owe the victims of discrimination something? If, as Thomson claims, all blacks and females have, as a consequence of their past lack of rights, suffered a lack ofself-confidence and self-respect, then why preferentially give them jobs? Jobs have no direct correlation to a lack of self-respect and self-confidence. Indirectly, yes, maybe many blacks and women have not been able to achieve their highest goals due to this lack of self-confidence and are therefore handicapped when they enter the job market. But it seems to me that if we were to solve the problem and provide repayment with the loosening of qualifications necessary, or even not the loosening but the offering of preferential treatment when hiring blacks and women, th is does not solve the problem. It seems to make more sense to dig deeper; to find the root of the problem and change it. Since we cant go back and change history, eliminatingthe poor treatment blacks and women of the past, then the next best thing seems to be to reverse the effects of discrimination inthe present. The lack of presence in the upper levels of the job market is not a direct effect of discrimination. It is, as Thomson states, a lack of self-confidence and self-respect that has kept toadys blacks and women down. So the logical solution would be to renew their self-respect, and to restore their self-confidence. It seems like too superficial of a solution to simply give blacks and women preference when it comes to hiring. Certainly it would not bolster my self-confidence to know that I received a job over another equally qualified individual, simply due to my skin color or sex. I would feel as if again race and sex were dominating decisions. Wasnt the original goal to elim inate the issue of skin color and sex from all decisions? Thomson, in her essay on preferential hiring, tells us that she is not happy with the solution of preferential hiring in its entirety: If there were some appropriate way in which the community could make amends to its blacks and women, some way which did not require depriving anyone of anything he has a right to, then that would be the best course to take. There must be a better way. Psychological treatment would help give the victims of poor treatment renewed self-confidence, providing them the confidence to go out and try to earn a job, rather than get handed a job. The feeling of accomplishment that results from earning a job would help improve self-confidence. But now another issue arises. We would owe all victims of crime some sort of compensation. Maybe there is another way to elevate the status of minorities without bringing the issue of race or sex into the arena. If what is desired by preferential hiring is a jump-st art to promote diversity in the workplace and in society, where race and sex are irrelevant, why not enact a plan where preferential hiring is not based on these factors? Instead, why not give preference to underrepresented towns or areas of town (possibly by zip code), to those that are financially burdened, and to those with handicaps. This would help relieve the pressure of race and sex in these issues. The underprivileged will still be given a jump-start, and diversity will still be promoted. However, this solution breaches another point that any form of categorization of people should not occur. The solutions presented are more acceptable than preferential hiring, though they still have their defects. Why not bury the issue of race? Discrimination is waning. It has become a crime to discriminate. Soon blacks and women will become full members of the job world. There are plenty of role model success stories available. There is no reason to believe that anyone, in todays society, cannot achieve whatever they wish. Hard work and diligence will pay off and eventually race and sex will no longer be issues. The goal is to make race and sex irrelevant, and preferential hiring only keeps these issues alive. Lets try to live in a societymodeled after Martin Luther King Jr.s dream, and I believe the issues of race and sex will disappear, leaving people to be judged solely on their character.
Friday, November 29, 2019
Guideline for business ethic free essay sample
Explain the ethical issues which can affect the operational activities of a business Show that you understand the foundations of ethics (think Kant and Mill and other early ethical theorists), also that you understand about how ethics has developed from these. Show that you understand how absolute ethics and relative ethics are the same in some ways but are different in other ways. Talk about what Business Ethics really means (definitions). Give some examples of company decisions which involve ethics (if everyone agrees which is the right decision, then that is usually not an ethical issue). Talk about how businesses have ââ¬Ëcorporate valuesââ¬â¢ and how those values get communicated to stakeholders. Talk about ethics which come from certain professions (for example, all doctors have a code of ethics they follow and that code does not matter where they work because the code comes from their profession). 2. 1 Explain how business objectives are affected by ethical considerations Talk about what the businessââ¬â¢s objectives are and how making decisions in an ethical or unethical way (corporate governance, CSR, triple bottom line, sustainability, etc. We will write a custom essay sample on Guideline for business ethic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ) can affect those objectives. 2. 2 Evaluate the implications for a business and its stakeholders to operate ethically Talk about stakeholders and what conflicts they naturally have (for example, customers want lower price but shareholders want more profit). Talk about pressure groups, changing to support ethical activities, etc. ââ¬Å"Evaluateâ⬠means showing you understand which is best and which is worst and why. Come up with some opinions here and support those opinions with good academic argument.
Monday, November 25, 2019
The beginning of tv essays
The beginning of tv essays Is television appropriate, especially in the home of a growing child? To find this answer we have to review why it wouldnt be and why it could be appropriate. Which, pro or con, weighs higher in the argument. In order to prove either way I have to show how it exactly affects the child. When Children are born they are born with all the brain cells they will ever have. Once you are born you do not grow more brain cells like the other cells of the body such as skin and bone cells. You ask well how is that true if their brain does not grow then no one could ever increase in knowledge. The brain grows by increasing brain connections within the nerves of the brain. Scientists have proven that children form these brain connections at a rate of 10 times the rate an adult does. Have you ever noticed that you could learn and pick up on things when you were younger then now that you are older? This is why, your learning ability is higher when you are young. Because of this a parent of the children or guardian has to provide a high learning environment for this child! Television first came out it was in 1939 at the worlds fair in France. The TV as it is known today is completely different from the original TV. It started as commercial television. Today there are some commercials but the main things we see on TV such as shows and movies are public broadcasting. Not until 20 years later did public broadcasting start. Public broadcasting started as completely educational such as PBS. This has changed greatly within the last 70 years! Today the content of TV is unbelievable! American children watch an average of three to fours hours of television a day. Television can be a powerful influence for developing value systems and shaping behavior in children. But, much of today's television programming is violent. Hundreds of studies of the effects of TV violence on childr ...
Thursday, November 21, 2019
The Struggle for Independence in Mental Institutions in One Flew Over Assignment
The Struggle for Independence in Mental Institutions in One Flew Over the Cuckoo's Nest - Assignment Example Formalist analysis reveals how the basic elements of the film are arranged to reflect the struggle of mental patients against oppression. In the hospital, McMurphy clashes with the equally determined Nurse Ratched (Louise Fletcher). Through a chronological storyline that is filled with metaphors, irony and realistic cinematography, acting, and directing, the film depicts the inner and outer conflicts of mental patients who are rational enough to claim independence from an authoritarian establishment that has taken away their freedom to choose their destinies, where its ending underscores that, to be truly free, the individual must make the hard choice of rejecting society altogether. The storytelling of the film involves an omniscient storyteller that shows different perspectives, although the point of view generally comes from McMurphy using a linear story time in modern time setting. The setting is a real mental hospital to capture the poor physical conditions of such hospitals and to demonstrate the exact environment of the mentally ill. The story revolves around the main character, McMurphy, and his interactions with nurses and patients in the hospital. An example is that he sees the mental hospital from his own perspective, especially his needs and wants as an individualist. Although the movie shows what Ratched also sees as a nurse, McMurphyââ¬â¢s motives and freedom ideals drive the primary conflicts, especially the conflict between person-against-person and Person-against-society. The story follows these conflicts and how McMurphy creates interesting ways to gain autonomy for himself and his fellow patients. Furthermore, the linear chronological timef rame helps the audience focus more on the characters and the events surrounding them than analyzingà disconnected timelines. The audience does not have to think about the connections between different scenes in different timeframes with a linear story.
Wednesday, November 20, 2019
Equity and Trusts Essay Example | Topics and Well Written Essays - 1000 words - 2
Equity and Trusts - Essay Example The contention of this paper was that the principles of need and partnership were incongruous for cohabitant couples. Most of the instances of such couples with children involve limited assets. Therefore, the court had to assess the extent of the economic requirements of the children and then divide the assets. After taking into account the recommendations of various legal luminaries, eminent jurists, sociologists and other experts a final report will be published in the year 2007. Its recommendations are expected to substantially benefit separating cohabitees2. If a divorce ensues, then the court can issue pension adjustment orders. However, the Law Commission opined that this facility should not be extended to a cohabitation relation that breaks down, because it does not accord the same importance to cohabitation that it does to marriage3. It is an onerous task to consider the legal treatment of cohabitants as it involves important questions of social policy. Its complexity can be attributed to the laws and its social impact. The larger problems posed by this phenomenon have been dealt with in Parliament and the Law Commission has restricted its endeavours to the establishment of technical deficiencies in the law and to recommending the procedure to be adopted in order to ensure that reform takes place4. In October 1999, the Law Society made several proposals to the Courts to pass such orders as would ensure payment of capital and maintenance on separation. The Law Commissioner, Charles Harpum, opined that the law in respect of home sharing was biased, ambiguous and irrational. In addition, the Office for National Statistics had disclosed that the number of cohabiting couples was on the increase. The rights of cohabitants are far fewer in comparison to the rights of married couples. Further, it would be incorrect to maintain that this situation is ideal as only
Monday, November 18, 2019
The Balanced Scorecard Essay Example | Topics and Well Written Essays - 2250 words - 1
The Balanced Scorecard - Essay Example This direction is centrally provided in four dimensions which include financial, customer, internal process and learning and growth perspectives. SASA is an International Holdings Limited retailing group providing cosmetics. It is incorporated in Hong Kong, now enjoys the position of leading cosmetic provider from Asia. The success of SASA like any other business is the reflection of the effective strategic management. For continuing the practice of effective strategic management, the underlying report develops the Balance Score Card for the SASA Company for the further organized and effective strategic management. Hence, the accounting manager of SASA presents BSC plan to the strategic management of the company. COMPANY REVIEW Established in 1978 in Hong Kong, SASA now owns over 600 brands with 17,000 products to fulfill the customerââ¬â¢s cosmetics needs. SASA now successfully serves customers on more than 270 counters including stores and other options. In additional, service t o customers is also provided on online platform. Euromonitor 2013 rated SASA the largest cosmetic chain among the top 500 retailers of Asia and among the top ten Hong Kongââ¬â¢s retailer groups (SASA, 2013a). ... Under this domain, Sa Sa has around 260 multi brand store and seven specific specialty store in addition to the online service. The brand Management section encompasses nearly 100 brands exclusive and is only brand manager in Hong Kong (SASA, 2013a). EXTERNAL ENVIRONMENT Cosmetic industry in Hong Kong is dominated by the imports from foreign market including France (US $1.7 Bn 2012) and USA (US$ 425 Bn in 2012). Hence, market is dominated by the foreign market; therefore, offers attractive potential for growth for the brand management section of the Sa Sa. The forecasted growth for future of the mentioned import is 13 percent and 15 percent in 2013 and 2014 respectively. Nearly, 35 million tourists from China in 2012 landed and offered potential to the Hong Kong market of Cosmetics and offers wide expansion opportunity to the locals businesses and foreign brands. It is important to mention, that though the potential to growth is extensive as no import duties are charged; however, the market is very competitive and top ten cosmetic provided hold 70 percent of the market (Export. gov, 2013). MISSION The mission statement of SASA clearly identifies its way of doing business. Mission identifies clearly that business concerned to work in four dimensions that include customers, employees, suppliers and overall society (SASA, 2013b). Every strategy of SASA is directed by leveraging expertise and benefits to and from these four pillars of SASA. VISSION The vision of SASA is to develop expanded foot prints with retail value added cosmetics and professional beauty expert service provider in the global market with central focus in mainland in China (SASA, 2013b). INTERNAL STRENGTHS ASSESSMENT (SWOT) Sa Sa is well reputed brand of Hong Kong in cosmetics industry.
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